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42 comments

WeirdDog's picture
WeirdDog
209 pencils

I like it.

king chen's picture
king chen
28 pencils

哈哈

Fidel's picture
Fidel
34 pencils

Done, with much better art direction.

Adaddicted's picture
Adaddicted
3435 pencils

It works only in China

withalltherespects

TopJeff's picture
TopJeff
479 pencils

Right... because it's an ad intended to run in China. I think your comment highlights the difference between written language and visual language. An ad based on strong visual language would be able to pass seamlessly across language barriers (but might fall prey to cultural barriers), while one based on written language only works where that language is understood (but can be just as powerful, as this ad is).

Jeff

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TopCreatives, the premier online community for creative pros.

chinaski's picture
chinaski
946 pencils

which is a bigger market than europe alone.

mayhem's picture
mayhem
126 pencils

As long as it works for the target audiences, that's all it matter.

ajoep's picture
ajoep
28 pencils

i agree

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Nice and simple.

It would work, and yes only in China, but it ran in China right? So thats no biggie.

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'Say it right, then say it great' - Hey Whipple! Squeeze this!

fluffy's picture
fluffy
236 pencils

I really like this. Right on message, and perfect for its target audience.

Babi's picture
Babi
154 pencils

Very Nice. It is simple and amazingly clever.
Works very well in Chinese

Samsun's picture
Samsun
15 pencils

need a stronger line

Frank Zhao's picture
Frank Zhao
56 pencils

Not really work in china, "+" means "10" in chinese, not death, Chinese are not christian.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Ah I see, thanks for pointing that out, will make sure I never make that mistake in an ad myself.

tibet's picture
tibet
15 pencils

有点俗

Jennifer Chen's picture
Jennifer Chen
7 pencils

Agree with Frank Zhao. The tagline doesn't work for me either. "Pay attention to the continuous development of forest resources"? Seems a bit removed.

raverus's picture
raverus
1478 pencils

i think it's the message that matters, not religion

kingzeus's picture
kingzeus
260 pencils

quite nice...

"you are valued for your value so be valuable..."

klug's picture
klug
173 pencils

It could work for occidental people, putting the meaning bellow each letter, and changing the line for something like "stop the deforestation of the Chinese forests" (sorry 'bout my English, I'm Brazilian).

willtodo's picture
willtodo
29 pencils

妈的...和我的作业一模一样.我还是去年做的

Guest's picture
Guest

所以是盜用閣下的作品?
那怎不跟官方反應?

melocoton's picture
melocoton
987 pencils

C´mon it works in the entire world, not only in china.
Saludos

Bauducco's picture
Bauducco
297 pencils

Good one.

Tapper's picture
Tapper
490 pencils

chinese village people, taiwanese twins, d.beckham in a sarong, man with one leg

Strip. Strip. Strip.

Joe76's picture
Joe76
772 pencils

Nice... simple and strong message.

YoungYu's picture
YoungYu
14 pencils

DOZE=豆子 ho~ho~ho~ho~~

-> A

king chen's picture
king chen
28 pencils

中国的幼稚,外国的优秀,哈哈

j2mango's picture
j2mango
534 pencils

那就请优秀的你不要用幼稚的语言了

jonft's picture
jonft
264 pencils

Seen a better art direction in one of the Japanese advertising book back in 1992. Sorry, Doze(Tawianese?)

Paruku RabidLeroy's picture
Paruku RabidLeroy
112 pencils

Try putting English words underneath the Chinese characters. It can make that ad better of what each Chinese character stands for.

melodysang's picture
melodysang
18 pencils

maybe see it before.
& always see it in Chinese ad.

cp's picture
cp
354 pencils

good idea, but there's a little 'religious' connotation here. but overall the concept would work well.

protex.happydent's picture
protex.happydent
30 pencils

its a good ad... just don't look at it as if its Chinese... you'll get the message

das's picture
das
6 pencils

Nice

puppiepoppy's picture
puppiepoppy
1636 pencils

Doze, the art direction can be better man! Can be much better...but this one suxs.

Judity's picture
Judity

很好啊 特别是最后的十字架 全世界人民都看得懂呀

Michal Zak's picture
Michal Zak

great. i love it

王宏伟's picture
王宏伟
42 pencils

呵呵~~~

Guest commenter's picture
Guest commenter

love this

Mongoose's picture
Mongoose
4981 pencils

Fantastic!

Make the logo Bigger and the black, Darker!

Guest's picture
Guest

love it

wujun0521's picture
wujun0521
7 pencils

good!

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