WWF: Daintree
worldwildlife.org/forests
Agency: Saatchi & Saatchi, Auckland
Creative Director: Mike O Sullivan, Toby Talbot
Copywriter: Andy Dilallo, Jay Benjamin
Art Director: Andy Dilallo, Jay Benjamin
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5 Comments
umm..
i dont get it..
could someone please explain?
if i got it right - its taking about deforestation & if that's it - then its pretty neat.
You got it right. City is like plague on the leaf.
If you carefully observe the plague on the leaf you can get the kind of look of a satellite image of a inhabited city full of building,The kind of Google Earth,which have been made by clearing forests.
Brilliant!