WWF: Daintree

WWF: Daintree

worldwildlife.org/forests

Agency: Saatchi & Saatchi, Auckland
Creative Director: Mike O Sullivan, Toby Talbot
Copywriter: Andy Dilallo, Jay Benjamin
Art Director: Andy Dilallo, Jay Benjamin

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Comments

Submitted by Itsme (not verified) on Tue, 2006-07-04 03:07.

umm..
i dont get it..
could someone please explain?

Submitted by cherida on Tue, 2006-11-07 15:15.

if i got it right - its taking about deforestation & if that's it - then its pretty neat.

ivan's picture
Submitted by ivan on Tue, 2006-11-07 16:38.

You got it right. City is like plague on the leaf.

Submitted by sarma (not verified) on Thu, 2007-09-06 04:11.

If you carefully observe the plague on the leaf you can get the kind of look of a satellite image of a inhabited city full of building,The kind of Google Earth,which have been made by clearing forests.