Crossword, Whale

Agency Network: 
February 2010

Print advertisment created by DDB, Hong Kong for WWF, within the category: Public Interest, NGO.

They are looking to you for the answers.
Help them by supporting the WWF marine conservation programme. To make a donation, call 2526 1011 or go to:

Advertising Agency: DDB Hong Kong
Executive Creative Director: Jeffry Gamble
Creative Directors: O Poon
Art Director: O Poon
Copywriter: Paul Chan

Comments (7)

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xcreativity's picture
Activity Score 2374

poor set of ads to be honest

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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LeeHarvey's picture
Activity Score 3045

I totally agree. Can hardly believe it's DDB-work...

brandingworthspreading's picture
Activity Score 648

I think it is a very good approach. People are always spending hours answering those crosswords. They are able to find the answers. Animals don't have any answers because they are not even able to ask the questions. It is beautiful.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Wouldn't be "inspired" by the 'O's and X's' WWF campaign that Silvered at Cannes 09, would it?

The Jobless Writer
Will Think for Salary

tirthomitro's picture
Activity Score 2758

doesn't suit the otherwise immaculate
portfolio of WWF... somehow I
hav seen much better before!!

they showed me a picture & i laughed
dignity has never been photographed

ACreativeSpirit's picture
Activity Score 176

weak and cannot compare to the rest of WWF work, thinking this might not have run

Always try to be unique even when forced to conform.

Dzsoi's picture
Activity Score 8532

Poor copywriter, they've forced him to create a headline that fits to this visual. He did everything he could. 10/10 for him. 2/10 for the ad.