Crossword, Panda

February 2010

They are looking to you for the answers.
Help them by supporting the WWF forest conservation programme. To make a donation, call 2526 1011 or go to:

Advertising Agency: DDB Hong Kong
Executive Creative Director: Jeffry Gamble
Creative Directors: O Poon
Art Director: O Poon
Copywriter: Paul Chan

Comments (25)

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Highest Rated

Sven Gali's picture
Sven Gali
Activity Score 845

Old stick. I like it

salamandos's picture
Activity Score 1947


Hibon's picture
Activity Score 3736

Nice rating... but not great.(something missing here)

Simple ideas are the best !

satrianee's picture
Activity Score 3748

maybe it is that: there is nothing missing here... the puzzle already 's been solved..

alexander.borges's picture
Activity Score 26

No it hasn't. Its a crossword puzzle with all of the answers missing i.e. not solved.

satrianee's picture
Activity Score 3748

maybe it is that: there is nothing missing here... the puzzle already 's been solved..

Gualcor's picture
Activity Score 978

Es como un buscaminas

Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.

sloppy4's picture
Activity Score 1494

they may be looking for me, but they found a bad idea.

xcreativity's picture
Activity Score 2374

i think the crossword idea could be used better

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

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daniel_glezmilan's picture
Activity Score 284

Another panda, polar bear, etc., campaign fot this kind of communication.

pez's picture
Activity Score 1802

as an art director, let me just say that O Poon has made a great work, sadly the visual doesn't show all the work behind it because is not that attractive and probably that's why the ad doesn't work that well...after that i'm tired too, of seeing this ads allways with the same animals...

franktrana's picture
Activity Score 99

I like the approach. Makes me stop because of the technique used. Sadly not the animals. But its something with them...

Hiperion's picture
Activity Score 3138

another panda in another WWF ad...

Imagepro's picture
Activity Score 112

Why do they only care about the big animals, hundreds species dies every day in the amazonas jungle. Give us something that reminds us of what's going on. The big animals are for seaworld..

Brooklander's picture
Activity Score 42

It doesn't look anything like a crossword.

talkingisfree's picture
Activity Score 2710

No good.

mikeelrapido's picture
Activity Score 1929

Crossword idea is used to many times..


sandhya rao's picture
sandhya rao
Activity Score 217

??? dont wanna comment

sloppy4's picture
Activity Score 1494

so why did you?

ek kanya's picture
ek kanya
Activity Score 814

ok. nice hard work on the art.

am an advertising junkie | read my flog at

NikkiS's picture
Activity Score 9

I think they could use the idea better, but it's ok, not a bad work! And for a very good cause.

theanc's picture
Activity Score 2783

Liked it.

silvi's picture
Activity Score 4172

I want a little more emotion in WWF campaigns! You can do it! This is so cold.

Dev Kumar's picture
Dev Kumar
Activity Score 834

No question about it mate. You love your pandas. You love the polar bears of Siberia on your north, the whales of the Pacific Ocean on your east and have nothing but voracious appetite for our tigers to your south. Just thank your lucky stars that we don't have any appetite for your pandas. Now don't argue with that Chinaman 'cause you've got it right between your eyes this time.

tchifi's picture
Activity Score 164

yeah, lacks emotion, and yes the same animals are always being used.

Sven Gali's picture
Sven Gali
Activity Score 845

Old stick. I like it


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