ARPA: Crocodile
Their extinction is ours as well.
Advertising Agency: DKP, Brazil
Creative Directors: Daniel Kahan
Art Director: Daniel Kahan
Copywriter: Pedro Lazera
Photographer: Chico Barros
Retoucher: Daniel Xavier
Published: December 2009
15 Comments
we are animals
I remembered the Cannes winning Wrangler campaign as well. Particularly these images:
http://adsoftheworld.com/media/print/wrangler_we_are_animals_1
http://adsoftheworld.com/media/print/wrangler_we_are_animals_6
http://twitter.com/Cannes_Lions
Yeah Idea is nice... need to see more on main message ' wildlife extinction '
great art.
best one of the series
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Seen it before in a mag. It was an ad for reebok.
Like the execution
too fashion. you can't talk about extinction and make an ad look cool.
Let´s see. Sorry but... no. Something in the water effect is wrong. Bad retouching. And idea is super basic.
This is very poor for me. No impact at all, very weak execution. The headline screams for something more.
:::MARK3R:::
Animal life is not less important than human life. Good message... And it's nice to see some dude flesh in an add for a change :) He looks soo natural.
is anybody a vegan here? don't we eat animals everyday? for example my granny eats crabs, shrimps, oysters, snails and turtles.
she says it's a matter of taste. besides, humans are not likely to go extinct; even if we should, we will be the last because we are the ones extending our habitats.
WTF with We are animals 2.0 JAJAJAJA
definitely better than others
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~ Quite obviously, I have gathered no moss ! ~
could hardly get the message...can be better than using a male naked model to execute.