WWF: Comic Noir, Tiger

Advertising Agency: Leo Burnett, Madrid, Spain
Executive Creative Director: Chacho Puebla
Creative Director: Francisco Cassis, Sergio Lobo
Copywriter: Francisco Cassis
Art director: Alejandro Hernán
Creative Advisor: Tura
Ilustrator: Deja Vu Collective
Account director: Ricardo Del Campo
Account supervisor: Carmen Corujo

June 2010


Snoop Addy Ad's picture
Snoop Addy Ad
58 pencils

This is the one a like the most!
What a fresh way to talk about the problem... 'never seen it before =)

TommyO's picture
1866 pencils

I love the art.

rurorjuror's picture
745 pencils

Entertaining but not social, as for me....

pulchinela's picture
1175 pencils

it is a reality, not a movie

bad astronaut's picture
bad astronaut
544 pencils

it's not a movie either genius, it's for a comic book event.

I like the art direction, but WWF never understands the seriousness of their causes.

Hibon's picture
3734 pencils

How many ad's should we doo more until we start saving Tigers, Pandas, etc ? ... This will be one more on the list... agree with rurorjuror this work is "Entertaining but not social".

Simple ideas are the best !

Reality Check's picture
Reality Check
2358 pencils

Lighthearted fun. Which is precisely the problem.

gcasidyny's picture
86 pencils

It's a campaign specially made for a comic show, come on!
It's a different approach with a tone that I'm sure worked a 100% with the comic fans.
For me, it's really cool!

Shingo's picture
408 pencils


alexhernan's picture
23 pencils

Amazing art. I like it very much the idea of use this in the comic shows.

Sr. Rushmore's picture
Sr. Rushmore
83 pencils

qué chulas las ilustraciones!!!!!!
hablando de "comic noir", aquí os dejo el link de lo que Marvel va a hacer con Spiderman y este movimiento.

Guest's picture

i like the campaign and the illustrations are really good

Minerva Pinto's picture
Minerva Pinto
1394 pencils

The illustrations in this campaign are impressive!

marcellod's picture
60 pencils

very eye-catching and relevant for the comic fans.

Guest's picture

it’s so superficial. seems to be just an art direction exercize.
do you think it’s enought to treat an environment issue in a different style to have a winner campaign?

Guest's picture

i'm a comic freak and I love it!

Dzsoi's picture
8001 pencils

Have you joined or supported wwf?

Guest's picture

i think this campaign works. Yes, it is enterteinment but it makes you think about it. I mean, you didn't laugh when you looked at it, did you?

Smore's picture
54 pencils

Love the illustrations

Dreambang's picture
239 pencils

Illustration is very nice..

burnbabyburn's picture
14 pencils

it's a ghost

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