WWF: Comic Noir, Tiger

Advertising Agency: Leo Burnett, Madrid, Spain
Executive Creative Director: Chacho Puebla
Creative Director: Francisco Cassis, Sergio Lobo
Copywriter: Francisco Cassis
Art director: Alejandro Hernán
Creative Advisor: Tura
Ilustrator: Deja Vu Collective
Account director: Ricardo Del Campo
Account supervisor: Carmen Corujo

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21 comments

Snoop Addy Ad's picture
Snoop Addy Ad
58 pencils

This is the one a like the most!
What a fresh way to talk about the problem... 'never seen it before =)

TommyO's picture
TommyO
1866 pencils

I love the art.

rurorjuror's picture
rurorjuror
733 pencils

Entertaining but not social, as for me....

pulchinela's picture
pulchinela
1054 pencils

it is a reality, not a movie

bad astronaut's picture
bad astronaut
544 pencils

it's not a movie either genius, it's for a comic book event.

I like the art direction, but WWF never understands the seriousness of their causes.

Hibon's picture
Hibon
3731 pencils

How many ad's should we doo more until we start saving Tigers, Pandas, etc ? ... This will be one more on the list... agree with rurorjuror this work is "Entertaining but not social".

Simple ideas are the best !

Reality Check's picture
Reality Check
1790 pencils

Lighthearted fun. Which is precisely the problem.

gcasidyny's picture
gcasidyny
81 pencils

It's a campaign specially made for a comic show, come on!
It's a different approach with a tone that I'm sure worked a 100% with the comic fans.
For me, it's really cool!

Shingo's picture
Shingo
406 pencils

lovely

alexhernan's picture
alexhernan
23 pencils

Amazing art. I like it very much the idea of use this in the comic shows.

Sr. Rushmore's picture
Sr. Rushmore
78 pencils

qué chulas las ilustraciones!!!!!!
hablando de "comic noir", aquí os dejo el link de lo que Marvel va a hacer con Spiderman y este movimiento.
http://www.vagos.es/showthread.php?t=602924

Guest's picture
Guest

i like the campaign and the illustrations are really good

Minerva Pinto's picture
Minerva Pinto
1394 pencils

The illustrations in this campaign are impressive!

marcellod's picture
marcellod
54 pencils

very eye-catching and relevant for the comic fans.
congrats!!

Guest's picture
Guest

it’s so superficial. seems to be just an art direction exercize.
do you think it’s enought to treat an environment issue in a different style to have a winner campaign?

Guest's picture
Guest

i'm a comic freak and I love it!

Dzsoi's picture
Dzsoi
5268 pencils

Have you joined or supported wwf?

Guest's picture
Guest

i think this campaign works. Yes, it is enterteinment but it makes you think about it. I mean, you didn't laugh when you looked at it, did you?

Smore's picture
Smore
54 pencils

Love the illustrations

Dreambang's picture
Dreambang
218 pencils

Illustration is very nice..

burnbabyburn's picture
burnbabyburn
14 pencils

it's a ghost

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