WWF: Comic Noir, Gorilla
Advertising Agency: Leo Burnett, Madrid, Spain
Executive Creative Director: Chacho Puebla
Creative Director: Francisco Cassis, Sergio Lobo
Copywriter: Francisco Cassis
Art director: Alejandro Hernán
Creative Advisor: Tura
Ilustrator: Deja Vu Collective
Account director: Ricardo Del Campo
Account supervisor: Carmen Corujo
11 Comments
amazing illustration!
I don't know. I mean, I know that comic books can deliver serious messages, but they still suffer from an image of cheap entertainment and imaginary superheroes. Thus, in my opinion, the whole approach makes the message not-serious... Or is it just me?
That's me!
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why is the gorilla underwater???
I think is a interesting aproach to talk with the young people. I like the idea of use this in the comic stores and comic show.
In the other hand the ilustration is really amazing and i like the concept. It could work in different context too.
Like it!!!
I started to find this campaign a whole lot more interesting when I saw this one, reading that it was done especially to promote at the comic show and in book stores. Nice!
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I like it, but i dont know if target will forget this in 2 minutes...
WOW!!!!!!! Really cool!!!
i'm a freak & i love it!
AWESOME art and great idea, perfect fit for a comic show!!
yeah, baby!
how do i save the gorilla?