WWF: Comic Noir, Gorilla

Advertising Agency: Leo Burnett, Madrid, Spain
Executive Creative Director: Chacho Puebla
Creative Director: Francisco Cassis, Sergio Lobo
Copywriter: Francisco Cassis
Art director: Alejandro Hernán
Creative Advisor: Tura
Ilustrator: Deja Vu Collective
Account director: Ricardo Del Campo
Account supervisor: Carmen Corujo


Guest's picture

amazing illustration!

TommyO's picture
1866 pencils

I don't know. I mean, I know that comic books can deliver serious messages, but they still suffer from an image of cheap entertainment and imaginary superheroes. Thus, in my opinion, the whole approach makes the message not-serious... Or is it just me?

Guest's picture

why is the gorilla underwater???

alexhernan's picture
23 pencils

I think is a interesting aproach to talk with the young people. I like the idea of use this in the comic stores and comic show.

In the other hand the ilustration is really amazing and i like the concept. It could work in different context too.

Like it!!!

capywriter's picture
5511 pencils

I started to find this campaign a whole lot more interesting when I saw this one, reading that it was done especially to promote at the comic show and in book stores. Nice!

Hiperion's picture
3138 pencils

I like it, but i dont know if target will forget this in 2 minutes...

Guest's picture

WOW!!!!!!! Really cool!!!

Guest's picture

i'm a freak & i love it!

Guest's picture

AWESOME art and great idea, perfect fit for a comic show!!

gbl's picture
451 pencils

yeah, baby!

Polishing Turds is My Job's picture
Polishing Turds...
16 pencils

how do i save the gorilla?

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