WWF: Candice

WWF: Candice

Candice Serfontein saves the planet, by shopping with reusable bags.
Be the hero.

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Illustrator: Still Images
Photographer: Misha Taylor
Published: May 2008

Your rating: None Average: 6.4 (11 votes)

Comments

Submitted by caloca on Fri, 2008-05-16 03:11.

Did she get rear ended? (That is NOT "what SHE said!!!!")

Submitted by Grrrr on Fri, 2008-05-16 04:58.

by shopping with reusable bags and by driving an environmental-friendly car...

Submitted by mishkaa on Fri, 2008-05-16 06:45.

wow!! simple n new idea to get the age-old message across....

simplicity lies in its brilliance:)!

Submitted by Baloonatic on Fri, 2008-05-16 07:25.

Yeah, these are all class. I like them a lot.

Submitted by XL on Fri, 2008-05-16 07:49.

Top shelf campaign. Great insight and very nice, very simple executions. I would, however, think about adjusting the lines to make them a bit more "comic book-y" - as was mentioned in another post.

Submitted by yun siang orangutan on Fri, 2008-05-16 08:06.

Yawwwwwwwwwwn.

MCP's picture
Submitted by MCP on Fri, 2008-05-16 09:14.

Crap. Overexaggeration of a crap idea.

Submitted by chederico on Fri, 2008-05-16 09:35.

Funny we had the same idea here but adapted to a campaign whose goal was to tell people to be "cleaner" citizen in the streets of our city (Lyon, France). We actually also used Superman too but my favorite one was a visual with the picture of hand wide open with the title "The Fantastic Five". The Fantastic Five were actually the five fingers every super citizen has and can use to throw their waste in the trash and not to leave them on the streets...