WWF: Candice

Candice Serfontein saves the planet, by shopping with reusable bags.
Be the hero.

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Illustrator: Still Images
Photographer: Misha Taylor
Published: May 2008

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caloca's picture
276 pencils

Did she get rear ended? (That is NOT "what SHE said!!!!")

Grrrr's picture
1951 pencils

by shopping with reusable bags and by driving an environmental-friendly car...

mishkaa's picture
296 pencils

wow!! simple n new idea to get the age-old message across....

simplicity lies in its brilliance:)!

1838 pencils

Yeah, these are all class. I like them a lot.

We're going to need more lube.

XL's picture
214 pencils

Top shelf campaign. Great insight and very nice, very simple executions. I would, however, think about adjusting the lines to make them a bit more "comic book-y" - as was mentioned in another post.

yun siang orangutan's picture
yun siang orangutan
298 pencils


MCP's picture
231 pencils

Crap. Overexaggeration of a crap idea.

chederico's picture
40 pencils

Funny we had the same idea here but adapted to a campaign whose goal was to tell people to be "cleaner" citizen in the streets of our city (Lyon, France). We actually also used Superman too but my favorite one was a visual with the picture of hand wide open with the title "The Fantastic Five". The Fantastic Five were actually the five fingers every super citizen has and can use to throw their waste in the trash and not to leave them on the streets...

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