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Candice

Agency Network: 
Published/Aired: 
May 2008
Description: 

Print advertisment created by Ogilvy, South Africa for WWF, within the category: Public Interest, NGO.

Candice Serfontein saves the planet, by shopping with reusable bags.
Be the hero.

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Illustrator: Still Images
Photographer: Misha Taylor

Comments (8)

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caloca's picture
caloca
Activity Score 276

Did she get rear ended? (That is NOT "what SHE said!!!!")

Grrrr's picture
Grrrr
Activity Score 1961

by shopping with reusable bags and by driving an environmental-friendly car...

mishkaa's picture
mishkaa
Activity Score 296

wow!! simple n new idea to get the age-old message across....

simplicity lies in its brilliance:)!

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

Yeah, these are all class. I like them a lot.

We're going to need more lube.

XL's picture
XL
Activity Score 214

Top shelf campaign. Great insight and very nice, very simple executions. I would, however, think about adjusting the lines to make them a bit more "comic book-y" - as was mentioned in another post.

yun siang orangutan's picture
yun siang orangutan
Activity Score 298

Yawwwwwwwwwwn.

MCP's picture
MCP
Activity Score 231

Crap. Overexaggeration of a crap idea.

chederico's picture
chederico
Activity Score 40

Funny we had the same idea here but adapted to a campaign whose goal was to tell people to be "cleaner" citizen in the streets of our city (Lyon, France). We actually also used Superman too but my favorite one was a visual with the picture of hand wide open with the title "The Fantastic Five". The Fantastic Five were actually the five fingers every super citizen has and can use to throw their waste in the trash and not to leave them on the streets...

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