Advertising Agency: DraftFCB, Toronto, Canada
Creative Directors: Joe Piccolo
Art Directors: Joe Piccolo, Oliver Brooks
Copywriters: Chris Taciuk, Mike Richardson
Agency Producer: Kelly Cavanaugh
VP Group Account Director: Jeremy Marten
Account Director: Nadine McLean
Account Manager: Jessica Jaskula
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9 Comments
"Resources and pollutants"? This reads like a brief filled with big words and buzzwords. Not too inspiring.
How many creatives does it take to screw up a print ad? Dozens by the look of it.
Boring.
Uh-oh. The video works so well. This is a preachy and very wordy lecture based on a simple joke. It's not going to work.
- The only thing more rare than a good ad is a good guest comment -
Yawn! God! You can definitely do better than that!
Wild animals pay a lot of our electric bills.
Not nearly as creative as FCB's older WWF ads.
Nice drop shadow...
This feels like it was written by the Human Resources Dept of the client.
I can just see the copywriters frustration when they butchered his words and put in their own.
Bland, lame, boring, unless its on a subway or bus then Id have no choice but to read it 300 times.