WWF Canada: How many?

Advertising Agency: DraftFCB, Toronto, Canada
Creative Directors: Joe Piccolo
Art Directors: Joe Piccolo, Oliver Brooks
Copywriters: Chris Taciuk, Mike Richardson
Agency Producer: Kelly Cavanaugh
VP Group Account Director: Jeremy Marten
Account Director: Nadine McLean
Account Manager: Jessica Jaskula


teenie's picture
1894 pencils

"Resources and pollutants"? This reads like a brief filled with big words and buzzwords. Not too inspiring.

Guest's picture

How many creatives does it take to screw up a print ad? Dozens by the look of it.

Guest's picture


Dale's picture
370 pencils

Uh-oh. The video works so well. This is a preachy and very wordy lecture based on a simple joke. It's not going to work.

- The only thing more rare than a good ad is a good guest comment -

kithubabe's picture
72 pencils

Yawn! God! You can definitely do better than that!

Guest's picture

Wild animals pay a lot of our electric bills.

ackattak's picture
396 pencils

Not nearly as creative as FCB's older WWF ads.

Guest's picture

Nice drop shadow...

Guest's picture

This feels like it was written by the Human Resources Dept of the client.
I can just see the copywriters frustration when they butchered his words and put in their own.
Bland, lame, boring, unless its on a subway or bus then Id have no choice but to read it 300 times.

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