A fragile world needs a strong guardian.
Advertising Agency: Jung von Matt/ Alster, Germany
Executive Creative Director: Armin Jochum
Creative Director: Götz Ulmer, fabian Frese
Senior Art Director: Andre Price
Senior Copywriter: Sergio Penzo
Photographer: Jason Tozer
Designers: Tilman Gossner, Johannes Riffelmacher
Account Manager: Rene Requardt
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15 Comments
Panda is strong?
i see the idea but it's not earth it looks like another planet
Critics are easy.
Look at the title; it is a soap bubble. But I agree, it should be clear at first glance.
Who's gonna look at the title when it hits the streets? The ad is neither clear, nor good for that matter.
Quite really.
My thoughts exactly.
www.marketingman.ca
www.twitter.com/brookjohnston
do you need a senior team to come up with this?
wat?
Quite really.
Not clear at all.
ah?
| Everartz |
Like it.
www.tytpol.com
Art could be more obvious
Hmm, sorry guys but I think I like it. It's super simple, and no-it's not earth-it's a bubble potrayed like earth. Sure it's edgy, but it's actually on the spot if you DON'T think about it.
Not the typical JvM Quality.
I didn't understand it was a soap bubble (if that's what it's supposed to be), nor do I understand (with that knowledge) what that's supposed to mean.
I guess it depends on the audience - maybe where it appears, everyone knows what it represents. On a billboard downtown ...it fails.
Excellent . I luv this.