WWF Brasil: Tsunami

The tsunami killed 100 times more people than 9/11.
The planet is brutally powerful. Respect it. Preserve it. www.wwf.org

Advertising Agency: DDB Brazil
Executive Creative Directors: Sergio Valente
Creative Directors: Guilherme Jahara
Copywriters: Rodolfo Sampaio
Art Director: Guilherme Jahara
Photographer: Getty Images
Illustrator: Big Studios
Art Buyer: Carmen Castillo, Carolina Galastri, Clariana da Costa
Account Supervisor: Alcir Gomes Leite, Ana Paula Grassmann
Advertiser's Supervisor: Heloisa Helena de Oliveira
Producer: Nereu Marinho, Edson Harada
Published: May 2009

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229 comments

Guest's picture
Guest

powerful..

she_kai's picture
she_kai
221 pencils

what`s the relationship between tsunami and 911?
and i would not choose 911 to offend the others

whatever,let`s think another side
what if "aviation pollution killed 100 time..."?

Guest's picture
Guest

Our intention was not to offend anyone
The comparation was unhappy and the ad was suspend after ran once.
We are really sorry about this misundesrtanding.
DDB Brasil

Guest's picture
Guest

Your English is horrible. Get a Translator! (And not the computer, a real person)

Disco Munky's picture
Disco Munky
3900 pencils

Fuck yourself you dozy bastard.

Doin' it for the points

Guest's picture
Guest

The WWF actually allowed this to be published? Shame to you, WWF... Are we to believe that donating to the WWF will help prevent earthquakes? Perhaps the best way to avoid earthquakes and terrorism, is for Canada to eliminate the seal-hunt... Get off your podium, you arrogant, self-righteous, self-serving, egotistical, holier-than-now cavaliers.

Guest's picture
Guest

World's worst person: DDB Brazil.

From 2:25":
http://www.youtube.com/watch?v=CNKC1FCIrNg

Guest's picture
Guest

just respect the planet...

mauroxxx's picture
mauroxxx
539 pencils

what`s the relationship between tsunami and 911?

R: simple, in both events people died.

the image its so powerful, they say "remember 911? was pretty bad right? imagine it but 20 or 30 times bigger...thats how it was the tsunami in (thailand or something), the force of nature its more powerful than any man, if we dont act to create a balance, a harmony between men and nature, there's nothing we can do against this catastrophes"

mauroxxx's picture
mauroxxx
539 pencils

what`s the relationship between tsunami and 911?

R: simple, in both events people died.

the image its so powerful, they say "remember 911? was pretty bad right? imagine it but 20 or 30 times bigger...thats how it was the tsunami in (thailand or something), the force of nature its more powerful than any man even bigger than any man creation. If we dont act to create a balance and harmony between men and nature, things are gonna turn really bad"

Guest's picture
Guest

I completely agree with you... I mean, in both situations a lot of people died and I'm pretty sure the people in Thailand aren't going to be mad if you used that in an ad so why should we be?

Guest's picture
Guest

If the intent is to convince North Americans that the The World Wildlife Fund is a pack of dumb a**holes, that firm deserves a gold medal. Great work, very powerful, brilliant, etc...

Guest's picture
Guest

Os criativos são cientificamente ignorantes. aahhahahahahaha

Guest's picture
Guest

Powerful? How about ridiculously misplaced? How about attempting to drum up feelings about 300,000 people killed, in order to obtain funds and donations to save the Fergusson Island Striped Possum? How about saying, in a nutshell, "9/11 was minor"?

Next time, please... take a moment to think about the true motives af ads like this...

Then again... it is pretty trendy... On second thought, I like it... Please pass the granola...

Guest's picture
Guest

good visual, but lame message.
How can preserving the nature prevent the crack on the earth's layer that caused tsunami?

Guest's picture
Guest

tasteless

Grace Bastien's picture
Grace Bastien

I disagree. How can fact ever be tasteless? It happened. These are the ratios. That is it.

I think the message is clear and the visual is very powerful. Good combo.

Guest's picture
Guest

I agree that this ad is not tasteless.

However, using an uncontrollable act of God as a case in point to respect the planet (as if to imply we can do something about it) is off base.

Unless there is a clear link to global warming (which is something we can control) and this particular wave of destruction, the message is ineffective.

rolling.stone's picture
rolling.stone
2740 pencils

Fully agree for last 2 lines.

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

rolling.stone's picture
rolling.stone
2740 pencils

Fully agree for last 2 lines.

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Reality Check's picture
Reality Check
1799 pencils

I agree with Grace Bastien that this ad is not tasteless. (It's a public service ad for the World Wildlife Fund, not detergent.)

However, using an uncontrollable act of God as a case in point to respect the planet (as if to imply we can do something about tsunamis) is off base.

Unless there is a clear link to global warming (which is something we can control) and this particular wave of destruction, the message is ineffective.

Grace Bastien's picture
Grace Bastien

I see what you mean there.... possibly a better comparison could be used....
The European Heat wave of 2003 (37,451 lives lost), or the 146,000 lives taken by Cyclone Nargis last year in Burma.

federo's picture
federo
781 pencils

grace, as usual you defend a FAKE

Guest's picture
Guest

Grace I strongly disagree with you. To use one of the worst days in our nation's history to make a point about a natural disaster caused by mother nature is really disgusting, and to create such an image and publish it is of the highest offense. Why not show a jewish family murdered? an african man lynched...? that stuff happened, too. Why not show a child beaten to death, and compare that to a tsunami... Your logic is paper thin, and clearly you don't know any americans or New Yorkers, otherwise you'd understand how appalling that visual is...
-Chris

Guest's picture
Guest

The image is appalling and overwhelming, not offensive. If you remember the media coverage of the Asian Tsunami from 2004, with the walls of water, crowds of hundreds of people running, in multiple nations across Asia, it was also appalling and overwhelming. The feeling from seeing that really is the same feeling as seeing that picture with the planes--that there will be imminent, and overwhelming, destruction and loss of life. Some estimated that 300,000 people lost their lives, and it was one of the most deadly natural disasters in history. Homes, property, and infrastructure were destroyed as well.
I know there is still debate about the causes of climate change, but the temperature changes and rising water levels and the effect of ice melting into the ocean, is supposed to be potentially devastating. Some people project large parts of the U.S. underwater. I'm not a scientist, but with the technology and computer models we have, "Mother Nature" is not a force outside human influence.
We have anti-terrorist organizations to protect against acts of violence like 9-11. We have environmental science to protect against death from predictable or preventable natural disasters. Both are necessary. Who would want to win the war on terrorism only to have their family die later due to too little focus on figuring out how to prevent something as deadly as the Asian Tsunami?

A stranger abroad's picture
A stranger abroad
427 pencils

[Who would want to win the war on terrorism only to have their family die later due to too little focus on figuring out how to prevent something as deadly as the Asian Tsunami?]

LOL. If you can figure out how to prevent tsunamis, your Nobel Prize awaits. While you are at it, can you work out how to prevent volcanic eruptions and earthquakes?

I am amazed such a super genius would waste their time in advertising!

Eiti's picture
Eiti
22 pencils

The point is that "one of the worst days in our nation's history" repeatedly seems to be more important than anything else. It was terrible, yes. But there area lots of deaths everyday and many of them are caused in the name of revenge and nobody talks about it or pays tribute to that poor people.
The idea is not trying to be insulting. Americans should not feel they are being insulted everytime...

Guest's picture
Guest

NOT TASTELESS?! Did you have something to do with this ad or are you really that...just flat-out idiotic? I don't think anyone's getting in an uproar over the facts (well, the ones that don't say that you'll get hit by a tornado if you don't sort your cans and bottles). What's tasteless is showing a bunch of planes flying towards a city that, several years ago, was attacked by terrorists who flew planes into buildings. Oh, but it didn't happen in YOUR country, so who cares, right?

For God's sake, lady, there is really no excuse for not finding this to be in horrible taste.

-Tabris

Guest's picture
Guest

I agree completely. The ignorance of some people is staggering.
-Tyydus

Guest's picture
Guest

Actually, there's plenty of reasons. Oh, and it wasn't just Americans who died that day even if it was 'your' country.

The concept was all about weighing up one thing against another.

Everyone for the last 8 fucking years have wallowed in this act - while hundreds more thousands of people have died in other tragic events - whether heat waves, sunami's or hey, the American wars in Afghanistan and Iraq.

In the end ... which act caused more misery? But you know that answer because only Americans feel pain or anguish or any other 'human' emotion.

Can we please have a moritorium on American's crying every time an ad appears that doesn't appeal to their beliefs and deep, emotional needs?

Believe.It.Or.Not... the world does not revolve only around 'you'.

Guest's picture
Guest

Please, let's stick to the 'ad' and the issue of the 'execution of the add' at hand. Keep your "anti-American' preaching to yourself Please.

Oh, and I am sure next time you apply for a job at an 'American' agency.... and they take you, you will tattoo the American flag on your ass! This post is brought to you by a Russian born American.

Peace!

Guest's picture
Guest

But I am American. So... every American - or in your case - half American - should only say good things about America? Interesting.
And what exactly was anti-American about what I said? It was anti "think only of one aspect to any issue" that I was talking about.
Peace. Yeah, dude, what.ev.er.

Guest's picture
Guest

yeah grace i do agree with ur rationality.. its plausible to contrive facts with parallel facts and derive a good creative.. this si a subliminal example of the same .. cheers.. :)
PS. ur very cute

Guest's picture
Guest

I can well imagine the cold heart you have. They have nothing too do with each other let alone saving animals.I can just think that if you were around when they placed Jesus on the cross you would have been for that as well. Yes for the Romans down with a man that says he's the son of God.
I guess you did not watch the TV on 9 11 when all you seen was that one jet over and over again going into the tower over and over.

CC3's picture
CC3
734 pencils

Spoken like a true amateur. This ad is senseless, meaningless, and demonstrates a total lack of creative skill.

I suggest if you ever want to actually work in this business you learn about the difference between good and effective communications and self serving thoughtless attempts to just win awards

Then again perhaps DDB Brazil is hiring these days...

---------------------
Good is the enemy of great.

Guest's picture
Guest

Totally agree there Grace, well said.

Guest's picture
Guest

Shouldn't there be a bunch of twin towers as well?

Disco Munky's picture
Disco Munky
3900 pencils

You're an idiot.

Doin' it for the points

Guest's picture
Guest

Stop tsunamis. Send money

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Wow...

Chief Creative Director Nexus BBDO

Guest's picture
Guest

again?

AXAY555's picture
AXAY555
578 pencils

the message is negative noone respects the killer of 9.11 so why would anyone respect nature for killing 100 times more.
i like the photo & the shadows of the buldings reaching the ocean.. good one Gettyimages.

AlphaDog's picture
AlphaDog
265 pencils

Looks like someone came up with the image, (really powerful), then they unsuccesfully in my opinion, tried to came up with some message to go along with it...

A stranger abroad's picture
A stranger abroad
427 pencils

You could be right. Powerful image. Strained message.

The tsunami was after all a natural event, and nothing mankind could do could influence it one way or the other. What would be WWF's beef with it? Or are they suggesting that it was nature 'getting even' with man?

Guest's picture
Guest

very powerful...makes one think.

Guest's picture
Guest

I agree with Alphadog. The image was there before the message. It´s obvious lack of strategy is visible.

Dev Kumar's picture
Dev Kumar
834 pencils

Powerful message but the comparative analogy isn't convincing. The artwork is just an attempt at sensationalism.

beckspuppy's picture
beckspuppy
85 pencils

I dont know

Guest's picture
Guest

The facts may be the facts, and there's no denying it's a strong image - but it is still VERY insensitive. And just who do they want to elicit funds from anyway?? Ten to one it's people living in the West - and those people will be very much rubbed up the wrong way by the callous use of 9/11 symbolism. Here's another strong image for you: a Muslim imam with his head cut off and the head of a pig in place of it, with some smart arse little headline next to it. What would the reaction be then? (Whatever the outcry, I'll just say "the facts are the facts and it's a very strong image".) Yeah, right. Sometimes you have to show respect for people's sensitivities in advertising. Using people's grief and shock are not always appropriate.

Guest's picture
Guest

Symbolism has been used throughout history to convey strong messages. People can identify and even relate to these symbols, which is why they are such an effective communication tool. The twin towers will forever be instilled in peoples minds as a symbol of 9/11 and the War on Terror. It is fantastic that someone has found a way to make that these images work for the greater good.

What you are suggesting is not a mere symbol of a past atrocity.
The image of a decapitated Muslim with a pigs head as you suggested is grotesque and insulting to the Muslim faith, and hardly an intelligent comparison of the ad shown here.

Grace Bastien's picture
Grace Bastien

Wow.... how my opinion has flipped on this one!

While my initial reaction wasn't very sympathetic, it is now and I understand the political significance of the image used.
Thinking back to friends I lost in Bali and imagining some sort of Backpack with bombs sticking out in the middle of a pub.... then some sort of reference to global warming, or whatever. I don't know how I feel about that, but it doesn't feel good.

I have to take back what I said earlier. I just didn't interpret it that way first.

I understand where you are coming from "Guest", but I have to disagree.

beckspuppy's picture
beckspuppy
85 pencils

Nice but I think there is something missing...

zhuoxu363's picture
zhuoxu363
25 pencils

干的漂亮

Ochuko's picture
Ochuko
34 pencils

It indeed makes a lot of sense. As Reality Check said, this ad becomes a lot more powerful if we can establish a link between global warming and tsunami. But all said, this really will get you thinking about how your actions and inactions affect the earth.

A stranger abroad's picture
A stranger abroad
427 pencils

There is no known or even theorized link between global warming and tsunamis. Human beings have no influence on tectonic events, and no one has EVER even claimed we do. If this ad makes anyone think that human actions influence earthquakes and tsunamis, it is misleading them or the person in question is profoundly ignorant.

There is a huge disconnect in this ad. I wonder if WWF ever saw it? It seems to have nothing to do with any of their core and messages.

thefakehuman's picture
thefakehuman
410 pencils

powerful impact at first sight...its funny how we disagree on gud ideas...this is gud...NO DOUBT!

- Life Feeds on Life -

rolling.stone's picture
rolling.stone
2740 pencils

Definitely WE cant control natural event like tsunami

Had they tried to link it with anti-planet action, would have been better, it triggered people to not to do acts that led to such disasters.

Certianly good visual, but copy could have relate it even better with any other disastrous event caused by global warming, like ice melting on south pole and north pole can drown many city that can claim numerous lives (obviously after proper research) that will be so many time bigger than 9/11.

Yet eye catching.

and yes I believe, in Social there shouldn't be words like TASTELESS

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Guest's picture
Guest

pas terrible comme comparaison...

Guest's picture
Guest

It's definitely eye-catching and SHOCKING, but ultimately it's a cheap shot and really doesn't mean anything.

scarfinati's picture
scarfinati
830 pencils

It IS tasteless!

How many of you who think isnt tasteless live in new york city? Probably none and most of you are probably not even in america.

You dont take a tragic horrific event like 9/11 and say “oh it wasnt that bad compared to THIS...”

“How can fact ever be tasteless?”

If you were obese and i made a fat joke about you in public upon first meeting you would that be tasteless. Yes facts can still be in bad taste.

Grace Bastien's picture
Grace Bastien

I'm not a New Yorker, or even American, but I have personally been effected by an event such as this, which is why I feel qualified to comment.
If someone out there wants to use the memory of terrible times in history for the greater good, I would be pretty happy.
The ad is trying to focus our attention onto something we can change - not say "My tragedy is worse than yours". It is sad that you jumped to that conclusion.

Just my opinion, and I'm entitled to it! :)

That being said, there is an awful lot of people that feel similarly to yourself.... so the question is... would this ad work?

Guest's picture
Guest

No Dis-Grace, this ad would not work. I am imagining the city i love being shot to shit by all these planes, again. I am hurt by this. I am donating to the red cross, the pandas can take care of themselves. This ad is appalling.

Grace Bastien's picture
Grace Bastien

No need for personal attacks here 'GUEST'. Only cowards are too scared to show their identity when personally attacking another human being for having an opinion using an oh so clever pun (Note Sarcasm). I haven't ONCE personally attacked anyone here and if you can't engage in intelligent debate focused on the issue than you shouldn't be here.

Also, If you did a little more research you would find that this was an idea REJECTED by the WWF.
I hope that the administrator deletes your comments.

Reality Check's picture
Reality Check
1799 pencils

Here's another pun: "Grace under pressure," for keeping Obama-cool during these heated rants and personal attacks.

Well done, Grace.

tanvir hassan raju's picture
tanvir hassan raju
419 pencils

yes..powerful

tanvir

scarfinati's picture
scarfinati
830 pencils

of course you think its powerful.

its acceptable to bash america now. but heaven forbid we represent allah in cartoon form -- the whole of the muslim world will go apeshit.

in summary: its ok to make light of killing 3000 innocent americans by flying a plane into a building but cartoon allah is unacceptable. nice.

Disco Munky's picture
Disco Munky
3900 pencils

Geez. The true sign of truly lazy uninspired creative is when they produce stuff like this. The message is important and the facts are solid, but a 9/11 comparison?? Really? That's not tasteless, it's talentless.. Seriously.

Doin' it for the points

john doe's picture
john doe
1571 pencils

i'd say it is both... talentless and tasteless.

Guest's picture
Guest

I've worked with the WWF, and I am calling a fake on this. The ad is completely illogical in comparison to their mission of preservation of earth resources (since when is a hurricane a resource?). And the conceit is a total ripoff on the MTV one several years back. Fake, and one to get DDB Brazil noticed, but not for the right reasons.

silvi's picture
silvi
4172 pencils

Es una excelente manera de que la gente entienda el mensaje. Aplausos.

Guest's picture
Guest

I believe it is sensationalism. Using the terror attacks as a comparison. It seems to lessen the loss of life on 9/11.

Guest's picture
Guest

amazingly disgusting. shame on wwf for agreeing to this. the comparison to another tragedy insults everyone. and what does the wwf have to do with an tsunami caused by and earthquake. this is a friggen mess. wwf, shame.

alexander_bickov's picture
alexander_bickov
3279 pencils

Good execution. Message to simple

Honest Dave's picture
Honest Dave
233 pencils

What's the point of this ad?

Guest's picture
Guest

it has courage for making such comparison.

Yanay's picture
Yanay
60 pencils

a lot of bad taste makes a lot of bad ads. shame

bhavdeep's picture
bhavdeep
284 pencils

i loved the ad n more than that i loved the 2nd comment of Grace bastien! really insightful..

DarkSide's picture
DarkSide
1068 pencils

No idea.
The ad is trying to be polemic "per se" without any strategy, concept or idea.

scarfinati's picture
scarfinati
830 pencils

“the ad is trying to focus our attention onto something we can change - not say "My tragedy is worse than yours". It is sad that you jumped to that conclusion.”

Its not sad thats exactly what its saying!! Its comparing how bad the Tsunami was in relation to what happened at 9/11. Its saying ours was worse than yours so help us change that.

Btw as someone pointed out the connection with an act of God and a man made horror is way off base, so the ad doesn’t even work to begin with. But anyway it says do something about things at the expense of saying “because look it was much worse than what happened at 9/11.” And that is wrong anyway you slice it.

Its ok to bash america. But as ive said if we disrespected Brazil, everyone goes apeshit. Where are you from Grace Bastien?

Grace Bastien's picture
Grace Bastien

Scarfinati, I was born in Australia. I respect your opinion, I just don't agree with you in principal.
I don't understand how this add is bashing America, as you say. But as posted earlier, I have recognized that it hasn't been too popular.
Anything that could create such strong negative feelings toward a brand should be reconsidered.

As I posted earlier, I do agree that the connection with an act of God is probably not the best comparison and gave a couple alternatives linked to global warming. Maybe you could read them.

Regardless, it seems that this is a leaked idea rejected by WWF.

Guest's picture
Guest

The ad is a fake. It won merit at The One Show, and now WWF is coming out and condemning it:
http://adweek.blogs.com/adfreak/2009/09/911-was-nothing-according-to-n...

Guest's picture
Guest

So the earth is to be equated with Muslim terrorists? Should we declare war on the earth as we have done with Muslim terrorists or should we respect and preserve Muslim terrorists? I'm not quite sure.

This is really a poor advertisement. The emotional response it generates in me is AGAINST the World Wildlife Fund. Stick with your Panda please. I'm more apt to give money to that.

Guest's picture
Guest

War is the only way you know to fix up ou problens. Right?

Guest's picture
Guest

I look at this and get the feeling WWF stole PETA's PR play book. 1) Do or say or produce something that is totally wack and or offensive. 2) Get the mainstream media and the internet to pick up on it. 3) Watch the recognition of your name go through the roof. 4) Ignore the fact that most people now think your organization is made up of lunatics and imbeciles.

firebug's picture
firebug
1117 pencils

oh man......
good visualisation....

krautland's picture
krautland
3225 pencils

there is more to this ad than you all discussed so far:

WWF Strongly Condemns Unauthorized Ad Campaign

For Release: Sep 01, 2009
Leslie Aun, WWF
leslie.aun@wwfus.org
(703) 517-4550
WASHINGTON, DC, September 2, 2009 – World Wildlife Fund today issued the following statement in response to an ad posted on several Internet sites that has been inaccurately linked to our organization and contains messages and images related to the events of 9-11.

“WWF strongly condemns this offensive and tasteless ad and did not authorize its production or publication. It is our understanding that it was a concept offered by an outside advertising agency seeking our business in Brazil. The concept was summarily rejected by WWF and should never have seen the light of day. It is an unauthorized use of our logo and we are aggressively pursuing action to have it removed from websites where it is being currently featured. We strongly condemn the messages and the images portrayed in this ad. On behalf of WWF, here in the US and around the world, we can promise you this ad does not in any way reflect the thoughts and feelings of the people of our organization.

http://www.worldwildlife.org/who/media/press/2009/WWFPresitem13540.html

here is a crazy idea: let's treat cheats like athletes caught doping. the one show, which awarded this ad, should ban every creative listed (yes, all the way up to Sergio Valente, Rodolfo Sampaio and Julio Andery) for five years.

Guest's picture
Guest

"WWF strongly condemns this offensive and tasteless ad"

Even the WWF labels it tasteless.
Summary: Powerful image. Weak message due to weak analogy. Obvious attempt at sensationalism... and yes, tasteless.

sirvan's picture
sirvan
29870 pencils

Or, here's a crazy idea: MAKE SURE THE FUCKING AD IS REAL BEFORE YOU GIVE IT A PENCIL!

What the hell is wrong with these people?

+++

"I love some things, and don't love some other things."

A stranger abroad's picture
A stranger abroad
427 pencils

Thanks for that Krautland.

I wondered out loud if that was the case in my post above:

[There is a huge disconnect in this ad. I wonder if WWF ever saw it? It seems to have nothing to do with any of their core and messages.]

Frankly I am amazed that so many people here praised it without even thinking about why or if WWF would go out with such a 'message'. If indeed there was a message.

On your last point, I seem to recall Andy Fackrall and Kash Shree being banned from entering AWARD for 10 years over a 'SONY' / Shoprite electronics scam they perpetrated in Singapore some years ago. Mind you, it didn't slow down the careers of either of these two talented gents.

kergu's picture
kergu
6785 pencils

"The planet is brutally powerful" ooohhhh ..this is BAD BAD copy !!!! "..Copywriters: Adriano Matos, Rodolfo Sampaio...SHAME ON BOTH!... WTF r u thinking!

Guest's picture
Guest

they made a mistake. not being from america and following one of adverstising'd shock visual tactics to try and make a point was theorhetically valis. it just didnt account for the sensitivity of how paiful a wound that is here. they are not the anti christ; they made a mistake

Guest's picture
Guest

I am a New Yorker, and lived through 9/11, and this ad is sensationalism at it's worst.

Comparing an act of mass murder to a natural disaster? Are you serious?

Wow, that's brilliant.

For those of you who like and/or defend the ad, especially those who said that they "have personally been effected by an event such as this", I trust that you would feel comfortable seeing your personal tragedy (which must have been especially egregious, in that you could compare it to 9/11) exploited in such a way. If someone you love was murdered, would you like to see it, in print, compared to someone who was struck by lightning in an effort to raise money?

I'm guessing that you aren't being totally truthful in your statement. If you can honestly align premeditated murder to an act of nature, then you haven't been there...or something is seriously wrong with you.

I've been in Advertising for almost twenty years, and have never worked with people as callous as some of the people on this thread.

Go crawl back in to your holes.

Grace Bastien's picture
Grace Bastien

How dare you. I lost three very close friends in the Bali bombings.
If you want to accuse someone of lying, why don't you show yourself. Pathetic.

Guest's picture
Guest

The tragedy is ... I'm sure he (or she) has never even heard of the Bali bombings.

And... most likely has no idea 'where' Bali is.

I would hate to ask if they know where Madrid is, or London. But I guess those bombings were different.

:(

Guest's picture
Guest

bravo. as a fellow new yorker, i'm appalled.

Disco Munky's picture
Disco Munky
3900 pencils

I'm just surprised that as a "fellow new yorker" you haven't gone nuclear and blasted everyone Un-Non-American back to the stone age.

Get over yourself.

Doin' it for the points

Guest's picture
Guest

Get some counselling and shut up.

Guest's picture
Guest

This is quite possibly one of the worst ads ever!
Just because it's attention grabbing doesn't mean it's effective. If anything, this ad is damaging for the WWF brand.
http://www.worldwildlife.org/who/media/press/2009/WWFPresitem13540.html

Guest's picture
Guest

here's mediabistros take on it:

it's fake as hell.

http://www.mediabistro.com/agencyspy/news/that_wwf_ad_yeah_its_fake_13...

Guest's picture
Guest

Having lived in NYC on 9/11 the ad is quite inappropriate. I liken this to someone peeing on the cristo redentor. DDB, you can do better.
.

Guest's picture
Guest

oohhaaaaaaaa!! que desubicados!

sirvan's picture
sirvan
29870 pencils

IT'S SCAM !!!!!

Whoever did this ad should be CONDEMNED and HUMILIATED. This is the worst element of our business, and we should punish these lazy, cheating assholes. And using 911 no less.

For fucking chrissakes, you idiot douchebags.

+++

"I love some things, and don't love some other things."

scarfinati's picture
scarfinati
830 pencils

Grace thats cool. I did read your suggestions and yes they work much better. But thats my whole argument.

Your examples are other natural disasters so now we are comparing apples to apples. This ad is just a cheap way of getting lots of oohs and ahhs (which it has here) for being visually powerful, but it does so by exploiting a national american tragedy. If you dont think thats a cheap trick than we can agree to disagree.

The bashing america comment is an overall comment of things in the world now, and this add illustates the point. That its OK to speak out against and sensationalize issues that are sensitive to americans like 9/11 but draw a cartoon of allah and muslims the world over are killing people in the streets over it. Little bit of a double standard I’d say.

Turn this ad around. If the image portrayed was a tragedy that hit the muslim people, they’d most certainly go apeshit. And the fact that this was posted when WWF specifically rejected it for being insensitive no doubt shows that the authors knew quite well the reaction it would get.

Grace Bastien's picture
Grace Bastien

WWF certainly were on the ball rejecting this one, even if I wasn't. But hey.. I'm still learning!

I must say I'm pretty god damn sorry for not having an initial sympathetic political reaction to this one, the discussion has been pretty heated here!
I'm glad the majority of people have been able to stay on topic though.

Guest's picture
Guest

fantasic ad! global warming did not help those who were effected in the area, warmer tempatures only increased the amounts of death

A stranger abroad's picture
A stranger abroad
427 pencils

Except that this 'ad' has nothing to do with global warming. Interestingly it has nothing to do with WWF either.

DarkSide's picture
DarkSide
1068 pencils

Noticia do Blue Bus - 01/09/09
WWF repudia anuncio que refere o 11/9 e teria sido criado pela DM9 21:00 'O Tsunami matou 100 vezes mais pessoas que o 11/9. O planeta é brutalmente poderoso. Respeite. Preserve', diz um anuncio que leva o logo do WWF e exibe o sul da ilha de Manhattan cercado por vários avioes abaixo. A ONG, no entanto, repudiou a peça e diz que nao autorizou o conceito - o anuncio foi criado pela DM9, segundo o Ad Age, que cita o Advertolog. Em um comunicado divulgado ontem, o WWF "condena veementemente este anúncio ofensivo e de mau gosto" e diz que nao autorizou nem a produçao nem a publicaçao. A peça apareceu em vários sites, diz a ONG. Detalha que teria sido criada "por uma agência interessada em nossa conta no Brasil". O Ad Age vai fundo na crítica à criaçao do anuncio e diz, entre outras coisas, que os autores do trabalho sofrem nao apenas de falta de sensibilidade, mas também sao "cientificamente ignorantes". Explica - "Tsunamis, afinal, nao têm nada a ver com preservaçao e conservaçao. Eles sao tradicionalmente causados por terremotos ou outras forças geológicas, as quais, da ultima vez que pesquisamos nao sao fenômenos afetados pela extinçao de animais, desmatamento ou aquecimento global". Blue Bua nao conseguiu ouvir até agora nenhum porta voz da DM9 q manifestasse a posiçao da agencia sobre o assunto. 01/09 Blue Bus

Guest's picture
Guest

did you just report krautlands comment sixthousand hours later? wow, welcome to the party.

DarkSide's picture
DarkSide
1068 pencils

Fudeu!

Executive Creative Directors: Sergio Valente, Rodolfo Sampaio, Julio Andery
Creative Directors: Sergio Valente, Rodolfo Sampaio, Julio Andery, Guilherme Jahara
Copywriters: Adriano Matos, Rodolfo Sampaio
Art Director: Guilherme Jahara

Who´s going to be blamed?
There is no trainee on the credits to take the heat...

A stranger abroad's picture
A stranger abroad
427 pencils

LOL Darkside. You are a cynical individual. And are probably right.

Guest's picture
Guest

I'm Russian and even I feel myself offended! There are things that you just can't touch!
Horrible ad from a horrible people. You should feel ashamed!

Guest's picture
Guest

it's not sending the right message fellows, this a negative ad. negative ads never achieve but negative reactions, why to awake the negative feelings in the audience?
it's like threatening a little boy of stabbing him with a knife in his chest if he smokes because ether ways he'll die! or by showing him the beauty of healthy life with no cigarette, ether ways you can be right..
but threatening the boy of killing will only proof that you are "Mentally ill and desperately need help"

YOUR AD IS POINTLESS.. AND SENDING VERY WRONG MESSAGE..
IN FACT PEOPLE LIKE YOU ARE THE DISASTER OF THE PLANET NOT ANYTHING ELSE..

Alaa Kahel
Creative director

just write's picture
just write
653 pencils

very good trivia to use in an ad... nice one...

Guest's picture
Guest

TRIVIA? I hardly think it's trivial. Nice one? I'm offended.
The ad is hurtful, not helpful. It does nothing to inspire me or urge me to react in the way intended.

Guest's picture
Guest

Well it's a thought provoking ad... the purpose is not to hurt you but to make you think... a good ad is what sales.. and this sales...

Guest's picture
Guest

They should all be blamed as many times as their names appear.
Too many chiefs not enough indians

Guest's picture
Guest

This is terrible - disrespectful and probably the worst ad I've ever seen! Shame on the agency and on WWF!

Greetings from Denmark

Guest's picture
Guest

While I agree with the comments condemning the ad, I have to ask - why the muslim bashing (see comment about replacing an imam's head with that of a pig)? Muslims didn't pay for this ad to be published, nor did they have any role in publishing it. The ad was created by a Brazilian advertising company, and even then criticizing the entire population of Brazil would be ridiculous.

Just goes to show how stupid some people can be.

By the way, Grace, what's with the flip-flopping on this? First you said you agreed with the ad, then you retracted your statement, then you defended your original point some more, and finally decided to reject your original point!

Finally, while the ad is completely tasteless, the numbers are in fact, true. But here we have an act of god (that is not influenced by humans at all) being compared with an act of a few terrorists. I wonder if it would make more sense if they compared the numbers killed by Hurricane Katrina (affected by humans - from global warming to sheer incompetence) to this.

Grace's picture
Grace

I know. It does look very confusing when you read from the top down.
Because I am replying to comments on comments further up it all looks very out of joint.

My first reaction was not sympathetic. Regardless of your political opinion the image was quite powerful.
I automatically see things in positive light so I thought "What a great way of making good of a horrible situation".

But after further discussion with people on this forum, and talking to friends I found that this would rub a lot of people the wrong way.

My opinions here are strictly of a non-political nature. I'm looking at the ad and it's effectiveness.
It is clear that the ad leaves a bad taste in the mouths of many people and so it can not be good from a branding point of view.

Unfortunately, because the image IS political as well as social - it has all gotten pretty messy!

Guest's picture
Guest

This Garbage apparently won a Merit Award (Public Service/Political Print — Newspaper or Magazine) at the OneShow this year.
This is a desperate attempt to win an award at ANY COST.

Judges will vote for cr*p like this (that incidentally) they would never approve at their own agency ...to seem cool in front of the other judges.
This is a joke.

Guest's picture
Guest

Here's how to get stupid, fake ads like this one out of award shows forever. http://tinyurl.com/ljay8x

sirvan's picture
sirvan
29870 pencils

Brilliant

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

Tasteless, and talentless as expressed in earlier post. Just imagine, German WWII crematoriums all lined up with a message sating "10 times more lives were lost because of a Tsunami"!

I have to address this ad issue to the Admin of this forum: WTF! Did you check the validity of this ad before posting? Ask for proof of publish before participating in this type of disgraceful scam.

Guest's picture
Guest

ivan, you should have a policy of taking ads like this down, or smack a big "fake" over the ad. wwf is suing, it's all over the news in the states. this is exactly the kind of "work" that gives ad agencies the image they have. right up there with used car salesmen, or pornographers.

ivan's picture
ivan

What good does it do if I take it off? It's on 500 other websites as well. It's too late. If it was only here I would take it down as I have done in the past with ads that offended a large number of people. There was another 9/11 ad made in China, they even posted an apology letter on AotW: http://adsoftheworld.com/blog/operation/apology_letters_for_lego

Ivan Raszl, admin of AotW

justSylvia's picture
justSylvia
18 pencils

I agree with you, taking it down wont do any good.
Ads Of The World didn't create the ad, this is a huge story within the ad community and it should be discussed.

It's too bad so many people are making it personal within the thread here.

sirvan's picture
sirvan
29870 pencils

No! Don't take it down.

Just put a SCAM stamp on it, like someone suggested earlier.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

ivan, take this down

ivan's picture
ivan

It's too late. It's all over the net.

Ivan Raszl, admin of AotW

Guest's picture
Guest

because. you. don't. like. it?

poor thing.

maybe you shouldn't 'be in advertising' if you're offended so easily.

scarfinati's picture
scarfinati
830 pencils

Flip flopping? Give me a break. Its called changing your mind. And Grace upon looking at other peoples opinions and weighing them against her own, decided to adopt a different viewpoint on this ad. I find that very sane behaviour. As opposed to narrow minded blind faith...

Speaking of which, muslim extremists. The muslim bashing as you call it is in response to the double standard that exists with the muslim extremists. Regardless of who created this ad it is exploiting a horrific act that muslim extremists committed. The ad is viewed as powerful and emtional by many here, whereas a cartoon of muhammed causes riots and killings in the streets. Thats where it comes from.

sloppy4's picture
sloppy4
1496 pencils

ivan, how about stamping "fake" over ads like this??
this is on the news all over the states. and this is exactly why ad people are as respected as used car salesmen or baby seal hunters.

sirvan's picture
sirvan
29870 pencils

I second that. We need to take a stand against cheaters. Yesterday.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

There wouldn't be many ads left to look at on this site if we did.

ivan's picture
ivan

I think the comments does it more than anything else. Btw, it's not fake. The client just changed its mind. It was approved by client and agency and it did run once.

Ivan Raszl, admin of AotW

A stranger abroad's picture
A stranger abroad
427 pencils

That's interesting. Are we sure the client changed their mind, or if this is more smoke? The agency had better have a signature on a piece of paper, or copies of emails.

lucdesaulniers's picture
lucdesaulniers
1147 pencils

ivan, can you provide the media and the date with a facsimile as proof of publication?

sloppy4's picture
sloppy4
1496 pencils

not according to wwf, sir. they approved nothing. it was rejected out of hand.

Guest's picture
Guest

Folks, please. stop to fight.
It's some advertising only. I do believe
they create it trying to collaborate.

I see all the time people analyze
someone's work

Do you use the same criteria to someone's work when the job is yours?
Think of that.

Bye.

ivan's picture
ivan

I'm afraid it's not a fake. Client just changed its mind, but it's been already out there.

Ivan Raszl, admin of AotW

Guest's picture
Guest

yeah screw you and your manufactured grief

sirvan's picture
sirvan
29870 pencils

+++

"I love some things, and don't love some other things."

ivan's picture
ivan

Thanks! As I posted above. It's not a fake ad.

Ivan Raszl, admin of AotW

sirvan's picture
sirvan
29870 pencils

Wait. I'm confused. It's NOT fake?

How so?

The agency did the ad and presented it to WWF. They rejected it. But the agency produced it, and a TV spot anyway, and then leaked them onto teh interwebs and entered them into award shows.

How is that not fake?

+++

"I love some things, and don't love some other things."

sirvan's picture
sirvan
29870 pencils

Oh, I see. The link you posted didn't explain that the agency is claiming it *was* approved by a "local" WWF rep.

Adweek has the deets:

http://www.adweek.blogs.com/adfreak/2009/09/911-was-nothing-according-...

HOWEVER, this is from the agency's response:

"We're told the ad ran just once, in a local newspaper in Brazil."

Ivan, I'm sorry. But that's still scam. Pure and simple.

Dont' take it down. Just label it as cheating. Which it is.

PS, thanks again for your work for the industry... you're famous!

+++

"I love some things, and don't love some other things."

ivan's picture
ivan

By that standard we can label 95% of award winning ads as scam! :)

Thanks for your kind work on uncovering the truth behind this ad. I appreciate it.

Ivan Raszl, admin of AotW

AlphaDog's picture
AlphaDog
265 pencils

Ivan,

Did someone submitted the ad to you?

DDB Brazil, made a press release today and it says that they inadvertedly submitted the ad to an Advertising Festival Award a long time ago, and then someone (you) "rescued" it and reposted it, creating all this buzz.

Is it true? Did you get it from Cannes Archive? or other Archive? or did the really submitted?

Looks like they are trying to get away without facing the responsabilities...

Here is the press release:
http://www.ccsp.com.br/ultimas/noticia.php?id=41544

ivan's picture
ivan

Out policy is not to disclose such information for the protection of the submitters. But I can tell you it came through official sources. I didn't "rescue" it.

Ivan Raszl, admin of AotW

Guest's picture
Guest

They keep on denying that they sent it to you...

" "Tsunami" somehow ended up among a bunch of the agency's submissions to this year's One Show in New York. Mr. Valente said that an American blogger apparently unearthed the ad in the One Show's online archive and posted it on his blog."

At AdAge.

kevgroat's picture
kevgroat
175 pencils

...well, i didn't like it

everartz's picture
everartz
7611 pencils

BRAAAAAAAAZIL!!!!!!!
i love you!

| Everartz |

Guest's picture
Guest

I really really really really hope this forces the industry to take a long, hard look at the effect SCAM is having on award shows, and people's careers. It really is a "cheat to get ahead" equation, and has been for the last decade.

Fake work wins awards, advances careers and ultimately puts those cheaters in charge of the creatives who chose not to cheat, and instead doing the best work they can for real clients.

Fucking terrible.

A stranger abroad's picture
A stranger abroad
427 pencils

While I agree with your sentiments 100%, i suspect you are being unduly optimistic. All this will do is force scammers to be a bit more careful. Other have been caught out in the past, and it has changed nothing, either for them or the industry.

Guest's picture
Guest

Wait.

If someone uses Hitler or other dictator on a ad, remembering of millions of people that died in their hands, it`s ok. If a natural disaster is used, also ok. But the 9/11 can't be used? WTF! Tons of ads have used this images and nobody complains.

The USA are not the center of the world. Your pain is not greater than any other pain.

It is a great ad. And the argument that it was not approved is ridiculous, of course it had been approved by a local client. The ad is old and have been awarded. DM9DDB is the global agency of 2009. Do you really think that they would risk themselves so much only for a cheap ad?

sirvan's picture
sirvan
29870 pencils

We should be more offended by the fact that the ad SUCKS. It makes no sense. The connection doesn't work. The copy is dreadful.

We should ALSO be very concerned that this BAD piece of SCAM actually WON the ONE SHOW.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

Published: May 2009

Where?

Guest's picture
Guest

besides the fact that is face i think its got really nice art direction !! It looks amazing!

Disco Munky's picture
Disco Munky
3900 pencils

What do you call a room full of easily led hacks? Ads of the world!

To all you Yanks. GET OVER 9/11!! Seriously. Since it happened did you know that YOU (and due to your over patriotism I'm calling all of you out) have killed more kids in Afghanistan and Iraq (let alone soldiers or "insurgents") than adults that died in the attacks on the towers? SO I say to you. FUCK YOU FOR CRYING ABOUT THAT SHIT FOR TOO LONG. Any sympathy we would have had for you went a long time ago. I'd love to spend several hours deconstructing your pathetic society and culture as well as your dirty history and appalling politics but I'll just stick to this, FUCK YOU ALL IN THE CORN-HOLE YOU CRY BABY MOTHERFUCKERS! When your act of revenge claims more lives of children than the initial incident, then you aren't the victim anymore. FUCK YOU.

Doin' it for the points

sirvan's picture
sirvan
29870 pencils

I live in NYC and saw the towers fall. I know several people who died. I also think this ad is in bad taste.

That said, what irritates me about this is that the ad SUCKS. It doesn't make any sense.

What bothers me even more is that FAKE or SCAM ads like this win awards, and advance the careers of CHEATERS.

All that said, you're not wrong, necessarily, but you're being an asshole. There's no need to act like a little brat, even on the internet where you can hide behind your little mask.

Don't be an asshole.

+++

"I love some things, and don't love some other things."

Disco Munky's picture
Disco Munky
3900 pencils

I was being an ass-hole, but please don't take it as a personal attack on you or anyone who lost or knew someone in the attack. My comment was aimed at the country as a whole. There can only be empathy when at least one party is able to see the other side of the argument, and your country (I'm only guessing you are American) at no point has displayed this. That said my country, Britain, is not much better. You have to admit that a "christian" country unwilling to turn the other cheek, forgive or engage in productive and ultimately constructive dialogue isn't doing anything to further their cause. And to then jump down the throat of anyone who references this attack, in a way that to be honest feels like they didn't understand, does nothing to further their cause.

Being an ass-hole didn't justify what I was saying, and I appreciate how you called me on it. I apologize if I offended you personally, but my opinion still stands....without all the swearing and such.

Doin' it for the points

kevgroat's picture
kevgroat
175 pencils

harsh. it's politics, bro. the reaction is natural in any culture. your nation is the most important. look at you sayn all that.

urmuz's picture
urmuz
8 pencils

they probable tried to say: "pollution is 100 times more dangerous than terrorism". the image is very powerful but the copy is wrong. moreover: tsunamis are NOT caused by pollution but by earthquakes. so the causality is entirely wrong. (and all those airplanes seem to attack only the twin towers).

Guest's picture
Guest

its very very sadness.... tsunami is a natural event....

sirvan's picture
sirvan
29870 pencils

"A Manhattan-based group called The One Club named it the best public service print ad of 2009, but offered no comment. "

ASSHOLES

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

THIS IS REPULSIVE.
No matter what you feel regarding the 9/11 attacks, this is wholly inappropriate. What's next for WWF? An ad with a Holocaust scene? Why not. Most enviro-nazis won't be content until human beings are erased from the earth.

Disco Munky's picture
Disco Munky
3900 pencils

Do you even get it? Their point is that, what you consider the worst thing to ever happen on the face of the earth because you're a narrow minded, insecure society, is dwarfed by comparison to a TRUE Natural Disaster. They don't defend the attacks, or condemn your country. They use it as a reference point for FACTS. 100 times the number of people killed on 9/11 were killed in the tsunami. Quick question. Without looking it up, who knows when the tsunami hit? Off the top of your head? Now different question. When was 9/11....oh wait.

It's all about perspective. And your lack of it as a nation is what infuriates me.

Doin' it for the points

Guest's picture
Guest

100% agree.

scarfinati's picture
scarfinati
830 pencils

Hey disco monkey if you hate america so much: throw out all your american films. I don’t want to hear you listening to ANY american bands or music, don’t ever come here to work or use our schools.

I’m sure youve done or do all the things ive mentioned above. Hence forward: you are no longer entitled to doing any of those things.

Yeah like the other dude said the Brits have been the very worst perpetrators of empirical behaviour the world has ever seen.

Disco Munky's picture
Disco Munky
3900 pencils

When in doubt, throw them out. The last people to do that were the National Socialist Party of Germany from the 40's. I didn't and never will defend the UK when it comes to this occupation of a foreign country. This ad isn't ground breaking, but it is factual. It's aimed to apply perspective to what appears to be a very skewed view of this situation, especially in the west.

I have never used your schools by the way or worked in your country. The reasons for this being you're a corrupt and dangerously capitalist country. But these days who isn't....

Doin' it for the points

Guest's picture
Guest

What does 'popular culture' have to do with 'government policy'?

You voted - well, probably not, most Americans seem to think voting is anti-democratic - for exactly what your country is doing overseas. Doesn't mean everyone hates all that is America - but it might just mean not everyone loves what the American state does.

And enough with this pointless crap about Empirical blah blah - Brits did it, America's doing it, the Dutch did it, Italy did it, Greece did it, Spain did it... what ever.

Why can nobody say anything about America without some rabid comment coming back that attacks them for being anti-American. And what if we are? Grow up. Most of you can't say anything good about anyone else anyway. Oh you're German, you must be a Nazi. Oh you're Australian, isn't that where Hitler came from (um... no)? French? Wow you must be a coward... here have a 'freedom fry'.

And going by your comments, I hope you never visit Europe or Asia or South America (okay, basically everywhere non-USA on this planet) or do anything that might 'blur' your own morals like downloading music from 'non-Americans'. You'd obviously never watch a foriegn movie so we're safe there.

Guest's picture
Guest

Disco Monkey...
So you like the ad. good for you!!. that's what this forum is all about.
But since you changed the subject....Please be aware that the UK has had troops in Afghanistan and Iraq and did their fare share of Killing. Also, the UK has done its fair share
of invading other countries and Massacring innocent people. Have you ever heard the phrase "The sun never sets on the British empire" Ya don't get an empire
by being a bunch of nice chaps, do ya.? But that's all cool with you.
You're acting like a 2 year old with a temper tantrum but because you're an adult your just making an ass out of yourself.

But maybe i'm the only one who noticed.

BTW. These kind of ads happen everyday. These clown just got caught bigtime!

Disco Munky's picture
Disco Munky
3900 pencils

Being a Guest I'm left to assume that you think that your opinion of me matters. Being me all I can say is that I've said these things about Britain and continue to say them. I have no love for this illegal invasion and occupation. It's extremely Nazi like in it's structure. Did you know that it's seen as appropriate on the news in the UK to count the number of soldiers we've lost in the past 8 years? And do you know what that figure is? 208. In 8 years. The whole situation is appalling, but god forbid somebody uses facts to convey an idea that "references" not insults or make light of, but references that attack. And now I'm a "child" for pointing out that to be offended by this ad is to spit in the face of everyone you've killed in retaliation.

You had a good argument up until you opened your mouth.

Doin' it for the points

Guest's picture
Guest

Plate tectonics, the cause of the earthquake, has nothing to do with wildlife preservation or even ecology in general. Nor does terrorism. Together, they still have nothing to do with wildlife preservation or ecology in general.

In what way is this a good or effective advertisement? It has a "striking" visual, that has managed to offend the sensibilities of millions of people. In what way is that award-worthy?

I am so embarrassed for my industry.

Guest's picture
Guest

Mal gosto hein? Bad idea...

Guest's picture
Guest

this ad is horrific. and, it doesn't make any sense whatsoever. apparently, DDB Brasil is not only insensitive and offensive, but also liars since the ad is NOT fake and they even submitted for an award. sickening.

Guest's picture
Guest

COME ON!

This ad is done to death (MTV - Fondation Nicolas Hulot - VLCC) all using 9/11 as a weaker comparaison to poverty, climate changes and age cream.

You're all a banch of "tartuffe" being chocked by that. And the TV show "Countdown Worst Person" should be ashame of itself. Giving names? Really? WTF??!!! Gestapo style.

Maybe the idea is not good, maybe it's tasteless, but there is nothing new and nothing really provocative anymore.

And by the way, the visual is awesome!

Bye.

Guest's picture
Guest

At the end of the day despite all the controversy, this ad is not award worthy. It a student idea and belongs in a student book. So who cares.

Guest's picture
Guest

ROUND 1....FIGHT
YOU LOSE

Guest's picture
Guest

No matter what you feel regarding the 9/11 attacks, this way is definitely not an indicated way to go.

Look at this for example: http://planesofthought.com/

such a beautiful way to show your support to those who lost their lives in the attacks.

Disco Munky's picture
Disco Munky
3900 pencils

Why do you think that every time this attack is referenced it has to be to show your support for those lost? Sometimes you just talk about things.

Doin' it for the points

sloppy4's picture
sloppy4
1496 pencils

planes of thought? ludicrous idea. besides is it lost on the people who came up with this idea that it was planes that were hijacked on 911?. this is beyond dumb.

Guest's picture
Guest

There has already been some photoshop reaction to this.

http://img513.imageshack.us/img513/3893/ftheplanet.jpg

Seriously, the comment spam filter won't let me link to imageshack, so you'll have to copy and paste it yourself.

Personally, I don't think a comparison should be made between a natural disaster and a tragedy humanity brought upon itself.

Guest's picture
Guest

No matter what you feel regarding the 9/11 attacks, this way is definitely not an indicated way to go. Look at this for example: http://planesofthought.com/ such a beautiful way to show your support to those who lost their lifes in the attacks.

Guest's picture
Guest

I understand the reaction to this ad. I would just say that the perception of the 9/11 tragedy is not the same for americans and, let's say, frenchs. This is specially true in latin america, so consider that it was intended for a brazilian, not an american, audience. I think it gets its point accross, and it catches your attention. It backfired in part because the whole world is connected nowadays. Of course, its main problem is that it's unethical (like many other ads). Again, I understand and share the concern, but it isn't something that surprises me from an ad.

Guest's picture
Guest

All of this for a copy

it has been done by mtv before

try 9/11 mtv on the net and youtb

Guest's picture
Guest

they are both tragic. not to be compared. bad ad from BRAZIL.

Guest's picture
Guest

Commemorate the innocent victims of 9/11 - wear RED on September 11!

http://www.wearredon911.com

Disco Munky's picture
Disco Munky
3900 pencils

Commemorate the innocent victims of our illegal war. SPEAK UP! It almost sounds like you people believe that these attacks were unprovoked...not in any way defending them. Just pointing out that you can only kick an angry dog so long before it tears your leg off. Is the answer to put the dog down or not go around kicking dogs?

Doin' it for the points

Guest's picture
Guest

Congratulations on your 5 year ban from One Show. That'll learn ya.

http://adage.com/agencynews/article?article_id=138833

Guest's picture
Guest

Just my opinion, but this is rather hypocritical isn't it?

First One Show applauds the work with an award...............

Then they slap them with a 5 year ban.

A stranger abroad's picture
A stranger abroad
427 pencils

I must disagree. First the Olympic committee rewards Ben Johnson with a Gold medal. Then they slap him with a ban for cheating. What's hypocritical about that?

ericofthedead's picture
ericofthedead
64 pencils

It's an intense scene, I'll give them credit for that - though the 9/11 imagery still irks me. Living across the bay in NJ at the time it still gives me bad memories, but it's not as bad as some of the PETA2 ads I've seen.

...also I really wanted to make a WWE joke but can't really think of anything right now :)

Guest's picture
Guest

i think the ad is absoutely brilliant. great stuff for wwf to run it. whether the ttsunami was caused by global warming or not, a global warming disaster could be absolutely catastrophic. and that's what i undertsood it trying to say. it is not to belittle the twin tower distaster. Are u guys saying it has a tone that says "yeah forget the twin towers that was nothing?" yes, there is a bit of that, but the meaning of the ad is relatively clear i guess to most people. but if it insults people who suffered, let's take if off for sure.

A stranger abroad's picture
A stranger abroad
427 pencils

{...whether the ttsunami was caused by global warming or not,...}

What on earth do you mean by that? It wasn't. And not a single informed source has even suggested it was. Not even WWF. Only a crackpot would suggest that GW could cause earthquakes, which WAS the cause of the tsunami.

kaceres's picture
kaceres
235 pencils

Sergio, don´t do apologize. That ad i´ts the truth.

People need ads who shake their minds, not their pockets.

@Hazan_Ko

Guest's picture
Guest

agree!

Guest's picture
Guest

SHAME

Blashyrkh's picture
Blashyrkh
32701 pencils

Fear to face the truth. Fuck you "bla-bla-bla"ers scammed by propaganda. Tough ad for weak people will never work, unfortunately. It falls into art category, where you can say "FCUK YOU" without any brief. :D

Guest's picture
Guest

I remember that ad i lately noticed. a cloth manufacturer showed a critically ill person.
http://www.museum-folkwang.de/typo3temp/pics/34bd4a803e.jpg

what`s the intention of advertising?

Guest's picture
Guest

I remember that ad i lately noticed. a cloth manufacturer showed a critically ill person.
http://www.museum-folkwang.de/typo3temp/pics/34bd4a803e.jpg

what`s the intention of advertising?

Guest's picture
Guest

This is a very cruel and tasteless add which is inexcusably offensive to families that have lost friends and relatives on 09/11. I am amazed that this ad was actually delivered to their client. I truly hope that this ad would not be considered acceptable in Brazil.

Guest's picture
Guest

WOW!

Guest's picture
Guest

Visual is original and strong, but far away from concept.

Guest's picture
Guest

how about showing Guantanamo instead of the twin towers...

The line could be "Tsunami kills more innocent people than Guantanamo"
coz we all know the number is pretty high...

Disco Munky's picture
Disco Munky
3900 pencils

What? Swine flu killed more folk than Git-Mo. Don't try and be clever and fuck it up....it doesn't make you look clever.

Doin' it for the points

Guest's picture
Guest

Amaizing!

CC3's picture
CC3
734 pencils

---------------------
Good is the enemy of great.

Guest's picture
Guest

Go to hell americans idiots!

Guest's picture
Guest

albiet controversial, it was an effective ad. it has evoked more emotions from many of you and caused people to dig deeper about facts, history and comparisons.

A stranger abroad's picture
A stranger abroad
427 pencils

Catching attention and evoking emotions is easy. Just be confrontational and insulting. Evoking emotions in a relevant way is much more challenging. In that, this ad fails miserably. Even assuming your assertion about getting people to dig deeper about history and comparisons is true, how does that further the objectives of WWF?

They were right to reject this ad. It does nothing for them. Nothing good anyway.

Guest's picture
Guest

dont know what you are on about but if its about the 9/11 then who ever died R.IP
Both my mates have been there and whitnest the atnosphere of the remains..
From Sophie, Narise, Jess
U.K /South Wales/ xxxx

Guest's picture
Guest

Can't wait for DDB to create an image with Hitler depicted how many people he killed.

Guest's picture
Guest

uauuu, what wonderful world!

hellen's picture
hellen
14 pencils

falem bem, falem mal, mas falem de mim...

yvancg's picture
yvancg
222 pencils

I don't see the link with WWF at all
nao entendo e nao percebo

Yvan C. Goudard | Brand Manager | Froggystyle
LinkedIn: http://www.linkedin.com/in/yvancgoudard | Web: http://www.froggystyle.biz

Osama Nofal's picture
Osama Nofal
196 pencils

i really like this concept

f u care to c the best and worst identities of 2009
http://brandingbook.blogspot.com/2009/12/best-and-worst-identities-of-...

Regards,
Osama Nofal

SeanJHughes's picture
SeanJHughes
4 pencils

Personally I like it, but comparing a natural disaster to a terrorist attack.. doesn't work very well.

Maybe something that could actually be prevented by human act, but I like the concept, because many people wallow about a few thousand people dying in 9/11 (not meaning any offenence) when people are dying in 3rd world counties everyday, and I'm sure a lot more than 3000 (?) have died from starvation, diseases etc.

There's not much between terror, and a country holding debt against another country that forces them into poverty and kills.

Guest's picture
Guest

wow sure is a lot of insecure Americans posting

the statistics are true and that is fact. it brings together two major disasters and shows how bad it would have been if 9/11 was on as large a scale as the tsunami. anyone who thinks it is wrong is a self-centred American who believes American lives are worth more than people of other countries that are not enemies of America.

what i don't understand is what connection does it have to the WWF? they are about the conservation of the environment and animals which has no connection with prevention of earthquakes because that is impossible. if they were trying to compare 9/11 to natural disasters caused by global warming they should have used one of those types instead of an unpreventable earthquake.

really this ad would would be better suited to a disaster relief/prevention organisation like the Red Cross.

also this was never released by WWF because they rejected it. the company that made it for them are the ones you should be blaming for nothing.

Guest's picture
Guest

great. period.

dgnotdog's picture
dgnotdog
8 pencils

Geiliverble~~~

mk86's picture
mk86
84 pencils

This isn't belittling 9/11 - but facts are facts. 9/11 killed people in the nation. But the Tsunami killed people all over Asia, which is an entire continent lest you forget. As someone rightly said, North Americans need to stop getting insulted by everything. This message IS powerful and is based on a truism that America forgets how many people were killed in the Tsunami. It's not meant to say that 9/11 is not a big deal, but rather, imagine how much worse things are or can be.

Meg

f11's picture
f11
126 pencils

lo que pasa es que los gringos se creen los dueños del mundo... mas personas han muerto a causa de sus guerras que en el 9-11

Cristian A. Fernández / Director de Arte / www.publicopanama.com

evikRAM's picture
evikRAM
349 pencils

Very True...

!! जय श्रीराम !!

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