WWF Brasil: General Foods
In the environment this company will survive for another 500 years.
Some materials take up to one million years to decompose. Conserve our planet. Join us.
Advertising Agency: DDB, Brazil
Executive Creative Directors: Julio Andery
Creative Directors: Julio Andery
Copywriters: Rodolfo Sampaio
Art Directors: Benjamin Yung Jr, Liliana Mafra
Photographer: Rodrigo Ribeiro
Art Buyer: Carolina Galastri
Account Supervisor: Ana Paula Grassmann
Advertiser's Supervisor: Heloisa Helena de Oliveira
Producer: Margarida Flores e Filmes
11 Comments
I don't know, something somewhat forced in the copy: This company?
Tuyo Jydtep
the brand stamped in the picture
So shouldn't this be a "Pick up yer damn trash" message. Instead they want you to send them money?
nice concept!!!
C'est peut-être une compagnie qui n'existe plus au Brésil… mais dans la nature elle existera encore 500 ans…
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Jumo,
Art Director FP7 Morocco
It's not so clear concept
Live with Passion
good thinking
ITS VERY CLEAR!
WORDS AND IMAGE ARE WORKING TOGETHER.
LOVE IT.
damn good thing will work for me...
good idea but i would have executed it differently. maybe in some space age, you have a brand from the 50's. like an old antique ca of spam - type thing.
Hell no... space age? come on... that's why the ad is so good. It uses the reality of today's issues: global merges, bankruptcies, pollution and so forth. And using an extinct company is a clever way to get the message across. I like it!!