WWF Brasil: General Foods

In the environment this company will survive for another 500 years.
Some materials take up to one million years to decompose. Conserve our planet. Join us.

Advertising Agency: DDB, Brazil
Executive Creative Directors: Julio Andery
Creative Directors: Julio Andery
Copywriters: Rodolfo Sampaio
Art Directors: Benjamin Yung Jr, Liliana Mafra
Photographer: Rodrigo Ribeiro
Art Buyer: Carolina Galastri
Account Supervisor: Ana Paula Grassmann
Advertiser's Supervisor: Heloisa Helena de Oliveira
Producer: Margarida Flores e Filmes

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10 comments

Grrrr's picture
Grrrr
1963 pencils

I don't know, something somewhat forced in the copy: This company?

Guest's picture
Guest

the brand stamped in the picture

Guest's picture
Guest

So shouldn't this be a "Pick up yer damn trash" message. Instead they want you to send them money?

kergu's picture
kergu
6790 pencils

nice concept!!!

Jumo's picture
Jumo
592 pencils

C'est peut-être une compagnie qui n'existe plus au Brésil… mais dans la nature elle existera encore 500 ans…

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Jumo,
Art Director FP7 Morocco

SoCH_TO's picture
SoCH_TO
953 pencils

It's not so clear concept

Live with Passion

Guest's picture
Guest

good thinking

Guest's picture
Guest

ITS VERY CLEAR!
WORDS AND IMAGE ARE WORKING TOGETHER.
LOVE IT.

just write's picture
just write
653 pencils

damn good thing will work for me...

blueturtles's picture
blueturtles
235 pencils

good idea but i would have executed it differently. maybe in some space age, you have a brand from the 50's. like an old antique ca of spam - type thing.

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