WWF: Botanimal

Donate to save a tree and save 875 000 species for free.
Rainforests only cover 7% of our planet but harbor more than 50% of the world's species.

Advertising Agency: Marcel, Paris, France
Chief Creative Directors: Anne de Maupeou, Véronique Sels, Sébastien Vacherot
Copywriters: Samuel Volk, Anaïs Boileau
Art Directors: Anaïs Boileau, Samuel Volk
Art Buyers: Jean-Luc Chirio, Aurélie Lubot
Account Supervisor: Blandine Mercier
Other credits: 3D Platinum, FMD

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19 comments

Fera Groove's picture
Fera Groove
196 pencils

Good stuff. Platinum kick ass!

morse's picture
morse
15853 pencils

Very nicely done!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ace85le's picture
ace85le
3939 pencils

Wow. First ad that makes me smile today. Very very nice. Well done Marcel.

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Geimima's picture
Geimima
815 pencils

Oh my god!!!

life is a playground

Dirgha's picture
Dirgha
103 pencils

really good.... Love it

lessismore's picture
lessismore
251 pencils

so much work :)

esteb's picture
esteb
673 pencils
murugesh's picture
murugesh
75 pencils

awesome

cinderchan's picture
cinderchan
6 pencils

after zoom in I know it

gadgets's picture
gadgets
1063 pencils

Good artwork~!

Glut's picture
Glut
3947 pencils

very nice art, not new message but incredible visual

abake's picture
abake
1256 pencils

Awesome. Love the idea and the crafting, well done!

CommandZ's picture
CommandZ
2472 pencils

Le travail de bravo Marcel, exquis et autoritaire.

thedesignaddict's picture
thedesignaddict
5379 pencils

Beautiful execution! Nice idea.

_tj_'s picture
_tj_
133 pencils

I applaud the artistic work done here, but the concept feels very old, very done.

kleenex's picture
kleenex
28016 pencils

solid artwork.

kleenex's picture
kleenex
28016 pencils

solid artwork.

kbx911's picture
kbx911
924 pencils

gr8 ad no doubt. but is it not odd that a supposed non-profit company regularly does such big-budget heavily touched up ads? What is their real business? I'm sure the head of the lead ad agency of WWF knows exactly what the business of WWF is. My guess: they are in the business of blackmailing leather goods companies and also in the business of getting donations from guilty-meat eaters, simply because the donation business is large enough. It's just a guess, but who knows, it might be right.

You Are What You Expect

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