Advertisement

Botanimal

Agency: 
Published/Aired: 
July 2011
Description: 

Donate to save a tree and save 875 000 species for free.
Rainforests only cover 7% of our planet but harbor more than 50% of the world's species.

Advertising Agency: Marcel, Paris, France
Chief Creative Directors: Anne de Maupeou, Véronique Sels, Sébastien Vacherot
Copywriters: Samuel Volk, Anaïs Boileau
Art Directors: Anaïs Boileau, Samuel Volk
Art Buyers: Jean-Luc Chirio, Aurélie Lubot
Account Supervisor: Blandine Mercier
Other credits: 3D Platinum, FMD

Comments (19)

Log in or register to post comments

Highest Rated

KbxAds's picture
KbxAds
Activity Score 943

gr8 ad no doubt. but is it not odd that a supposed non-profit company regularly does such big-budget heavily touched up ads? What is their real business? I'm sure the head of the lead ad agency of WWF knows exactly what the business of WWF is. My guess: they are in the business of blackmailing leather goods companies and also in the business of getting donations from guilty-meat eaters, simply because the donation business is large enough. It's just a guess, but who knows, it might be right.

Fera Groove's picture
Fera Groove
Activity Score 205

Good stuff. Platinum kick ass!

morse's picture
morse
Activity Score 17364

Very nicely done!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ace85le's picture
ace85le
Activity Score 3939

Wow. First ad that makes me smile today. Very very nice. Well done Marcel.

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Geimima's picture
Geimima
Activity Score 824

Oh my god!!!

life is a playground

Dirgha's picture
Dirgha
Activity Score 103

really good.... Love it

lessismore's picture
lessismore
Activity Score 251

so much work :)

esteb's picture
esteb
Activity Score 673
murugesh's picture
murugesh
Activity Score 75

awesome

cinderchan's picture
cinderchan
Activity Score 6

after zoom in I know it

gadgets's picture
gadgets
Activity Score 1063

Good artwork~!

Glut's picture
Glut
Activity Score 3937

very nice art, not new message but incredible visual

abake's picture
abake
Activity Score 1264

Awesome. Love the idea and the crafting, well done!

CommandZ's picture
CommandZ
Activity Score 2498

Le travail de bravo Marcel, exquis et autoritaire.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Beautiful execution! Nice idea.

_tj_'s picture
_tj_
Activity Score 133

I applaud the artistic work done here, but the concept feels very old, very done.

kleenex's picture
kleenex
Activity Score 43349

solid artwork.

kleenex's picture
kleenex
Activity Score 43349

solid artwork.

KbxAds's picture
KbxAds
Activity Score 943

gr8 ad no doubt. but is it not odd that a supposed non-profit company regularly does such big-budget heavily touched up ads? What is their real business? I'm sure the head of the lead ad agency of WWF knows exactly what the business of WWF is. My guess: they are in the business of blackmailing leather goods companies and also in the business of getting donations from guilty-meat eaters, simply because the donation business is large enough. It's just a guess, but who knows, it might be right.

Advertisement