WWF: Botanimal

WWF: Botanimal
Average: 8 (91 votes)

Donate to save a tree and save 875 000 species for free.
Rainforests only cover 7% of our planet but harbor more than 50% of the world's species.

Advertising Agency: Marcel, Paris, France
Chief Creative Directors: Anne de Maupeou, Véronique Sels, Sébastien Vacherot
Copywriters: Samuel Volk, Anaïs Boileau
Art Directors: Anaïs Boileau, Samuel Volk
Art Buyers: Jean-Luc Chirio, Aurélie Lubot
Account Supervisor: Blandine Mercier
Other credits: 3D Platinum, FMD

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19 comments

Fera Groove's picture
166 pencils
Fera GrooveTuesday, July 5, 2011 - 23:03

Good stuff. Platinum kick ass!

morse's picture
11452 pencils
morseTuesday, July 5, 2011 - 23:07

Very nicely done!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ace85le's picture
3941 pencils
ace85leWednesday, July 6, 2011 - 00:47

Wow. First ad that makes me smile today. Very very nice. Well done Marcel.

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Geimima's picture
819 pencils
GeimimaWednesday, July 6, 2011 - 02:19

Oh my god!!!

life is a playground

Dirgha's picture
105 pencils
DirghaWednesday, July 6, 2011 - 03:10

really good.... Love it

lessismore's picture
251 pencils
lessismoreWednesday, July 6, 2011 - 03:36

so much work :)

esteb's picture
673 pencils
estebWednesday, July 6, 2011 - 06:44

Camouflage and threatened species, already done many times for wwf:

http://www.coloribus.com/adsarchive/prints/wwf-wwf-pandas-9904655/

http://www.coloribus.com/adsarchive/prints/wwf-forest-12089005/

murugesh's picture
75 pencils
murugeshWednesday, July 6, 2011 - 08:02

awesome

cinderchan's picture
6 pencils
cinderchanWednesday, July 6, 2011 - 08:18

after zoom in I know it

gadgets's picture
1079 pencils
gadgetsWednesday, July 6, 2011 - 08:25

Good artwork~!

Glut's picture
4083 pencils
GlutWednesday, July 6, 2011 - 10:48

very nice art, not new message but incredible visual

abake's picture
1164 pencils
abakeWednesday, July 6, 2011 - 10:54

Awesome. Love the idea and the crafting, well done!

CommandZ's picture
2357 pencils
CommandZWednesday, July 6, 2011 - 10:59

Le travail de bravo Marcel, exquis et autoritaire.

thedesignaddict's picture
4834 pencils
thedesignaddictWednesday, July 6, 2011 - 11:38

Beautiful execution! Nice idea.

_tj_'s picture
133 pencils
_tj_Wednesday, July 6, 2011 - 12:04

I applaud the artistic work done here, but the concept feels very old, very done.

tjarch.ca | good copy/bad copy

kleenex's picture
15726 pencils
kleenexWednesday, July 6, 2011 - 14:17

solid artwork.

kleenex's picture
15726 pencils
kleenexWednesday, July 6, 2011 - 14:17

solid artwork.

Marcupolo's picture
199 pencils
MarcupoloMonday, July 11, 2011 - 05:30

Nice art direction, but ested is right, in addition I link those campaign :
http://brigitteschuster.com/campaign-concepts-for-advertising-and-mark...
http://theinspirationroom.com/daily/2007/wwf-spot-me-giraffe-and-panda/

and this one for the forest :
http://www.coloribus.com/adsarchive/prints/wwf-wwf-forest-third-face-1...

kbx911's picture
914 pencils
kbx911Wednesday, July 13, 2011 - 03:58

gr8 ad no doubt. but is it not odd that a supposed non-profit company regularly does such big-budget heavily touched up ads? What is their real business? I'm sure the head of the lead ad agency of WWF knows exactly what the business of WWF is. My guess: they are in the business of blackmailing leather goods companies and also in the business of getting donations from guilty-meat eaters, simply because the donation business is large enough. It's just a guess, but who knows, it might be right.

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