WWF Bluefin Tuna overfishing: Panda

Would you care more if I was a panda?

Advertising Agency: Ogilvy, Paris, France
Creative Director: Chris Garbutt
Copywriter: Arnaud Vanhelle
Art Director: Benoît Raynert
Photographer: Thomas Mangold


JeffGreenhouse's picture
310 pencils

Wow! This is a spectacular campaign idea and beautifully executed. It demonstrates a truly insightful perception of the problem behind the problem. Bravo!

Davai's picture
615 pencils

It's very similar to this one : http://adsoftheworld.com/media/print/sea_shepherd_conservation_society...
Even if the one of Paris is a bit better...

esteb's picture
673 pencils
ivan's picture

Thanks for the links folks.

Billoughsby's picture
5097 pencils

Witty and on-target. Yeah, the Paris one -- this one -- is better for accomplishing the same basic point with a light touch that draws you in instead of snuff film gore that repels you from looking.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

SiiiVe's picture
30 pencils

The idea was first executed in Quebec city as a guerilla marketing for a restaurant (Sushi Taxi) who have dropped bluefin tuna of his menu.

Otherwise, great execution for a print.

adcluster's picture
3 pencils

Great work

antoniobac's picture
192 pencils

I think the execution in Quebec was lame. The argentinian ad, on the other hand, was kinda cool but I get the feeling it misses the point by comparing the pandas to the handicap. This idea used here is way better than both of the other examples. good work guys!

netei's picture
215 pencils

been done before ten million thousand eighty nine hundred times... really.

Akiff's picture
88 pencils


joelapompe's picture
3775 pencils

They tried last year and now they're coming back with the same (improved) stuff : http://bit.ly/gttquh
Very strange way of working...

mr.x's picture
994 pencils

I love it! We should all eat less sushi.

dodi077's picture
37 pencils

I just love what WWF did.
And what they've been doing.

dodi077's picture
37 pencils

I posted this one to Jamie Oliver, because I think it goes hand in hand with his idea to give a break to overfished species (Jamie's Fish Suppers)

atb2005's picture
13567 pencils

It's interesting that the Panda ad has garnered the most facebook likes. Goes to show that people love pandas indeed.

Dharmesh aka danny's picture
Dharmesh aka danny
334 pencils

It doesn't matter even if this idea is done several times in the past, but what matters is the effect on people. So I think this ad is a nice peice of work.

Dharmesh Padia

BKKNICK's picture
4 pencils


Chris Auret's picture
Chris Auret
4 pencils

Blatant copying of student work from 2009? You decide:


murrey87's picture
34 pencils

Yes we would care more. That's how great this ad is.

Shiply on Smart2020.org

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