19 comments

JeffGreenhouse's picture
316 pencils
JeffGreenhouseWednesday, March 30, 2011 - 07:48

Wow! This is a spectacular campaign idea and beautifully executed. It demonstrates a truly insightful perception of the problem behind the problem. Bravo!

Jeff Greenhouse | http://www.201proof.com | http://www.JeffGreenhouse.com

Davai's picture
585 pencils
DavaiWednesday, March 30, 2011 - 08:06

It's very similar to this one : http://adsoftheworld.com/media/print/sea_shepherd_conservation_society...
Even if the one of Paris is a bit better...

esteb's picture
673 pencils
estebWednesday, March 30, 2011 - 08:21

No, it's the same of this:

http://adsoftheworld.com/media/print/fundacion_par_people_with_disabil...

ivan's picture
ivanWednesday, March 30, 2011 - 09:21

Thanks for the links folks.

Ivan Raszl, admin of AotW

Billoughsby's picture
5103 pencils
BilloughsbyWednesday, March 30, 2011 - 09:24

Witty and on-target. Yeah, the Paris one -- this one -- is better for accomplishing the same basic point with a light touch that draws you in instead of snuff film gore that repels you from looking.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

SiiiVe's picture
8 pencils
SiiiVeWednesday, March 30, 2011 - 09:36

The idea was first executed in Quebec city as a guerilla marketing for a restaurant (Sushi Taxi) who have dropped bluefin tuna of his menu.
http://adsoftheworld.com/media/ambient/sushi_taxi_operation_panda

Otherwise, great execution for a print.

adcluster's picture
3 pencils
adclusterWednesday, March 30, 2011 - 10:19

Great work

antoniobac's picture
192 pencils
antoniobacWednesday, March 30, 2011 - 10:32

I think the execution in Quebec was lame. The argentinian ad, on the other hand, was kinda cool but I get the feeling it misses the point by comparing the pandas to the handicap. This idea used here is way better than both of the other examples. good work guys!

netei's picture
212 pencils
neteiWednesday, March 30, 2011 - 10:33

been done before ten million thousand eighty nine hundred times... really.

Akiff's picture
88 pencils
AkiffWednesday, March 30, 2011 - 11:16

WTF ?

joelapompe's picture
2959 pencils
joelapompeWednesday, March 30, 2011 - 11:07

They tried last year and now they're coming back with the same (improved) stuff : http://bit.ly/gttquh
Very strange way of working...

http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe / Buy my book : http://www.maisonmoderne.lu/publishing/eshop/joe-la-pompe

mr.x's picture
823 pencils
mr.xWednesday, March 30, 2011 - 11:57

I love it! We should all eat less sushi.

dodi077's picture
37 pencils
dodi077Wednesday, March 30, 2011 - 12:30

I just love what WWF did.
And what they've been doing.

dodi077's picture
37 pencils
dodi077Wednesday, March 30, 2011 - 12:33

I posted this one to Jamie Oliver, because I think it goes hand in hand with his idea to give a break to overfished species (Jamie's Fish Suppers)

atb2005's picture
13639 pencils
atb2005Wednesday, March 30, 2011 - 12:37

It's interesting that the Panda ad has garnered the most facebook likes. Goes to show that people love pandas indeed.

Dharmesh aka danny's picture
334 pencils
Dharmesh aka dannyThursday, March 31, 2011 - 04:58

It doesn't matter even if this idea is done several times in the past, but what matters is the effect on people. So I think this ad is a nice peice of work.

Dharmesh Padia

BKKNICK's picture
4 pencils
BKKNICKFriday, April 1, 2011 - 02:15

hello

Chris Auret's picture
4 pencils
Chris AuretFriday, April 8, 2011 - 07:23

Blatant copying of student work from 2009? You decide:

http://chrisauret.tumblr.com/tagged/Advertising

murrey87's picture
34 pencils
murrey87Monday, September 26, 2011 - 09:57

Yes we would care more. That's how great this ad is.

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