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Blue whale

Agency: 
Published/Aired: 
February 2009
Description: 
Advertising Agency: Ogilvy & Mather, India
Executive Creative Directors: Piyush Pandey, Abhijit Avashi
Creative Directors: Mahesh Gharat
Art Director: Mahesh Gharat
Photographer: Ajay Salvi
Retoucher: Dipak Jadhav
Copywriter: Shekhar Jha

Comments (25)

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Highest Rated

Anima's picture
Anima
Activity Score 59

Reminds me way too much of the Tails for Whales campaign used by the IFAW.

Mezooo's picture
Mezooo
Activity Score 174

great one - like it!

Guest's picture
Guest

good concept, only if they've done this better

Guest's picture
Guest

Too cute and subtle to make someone act.

Guest's picture
Guest

nice :)

luispiter's picture
luispiter
Activity Score 2756
Adaddicted's picture
Adaddicted
Activity Score 3435

Another hit from Piyush Pandey!

withalltherespects

the_dejawoo's picture
the_dejawoo
Activity Score 98

nice one, man.

Wordnerd's picture
Wordnerd
Activity Score 6692

Very nice. but way too subtle. i didn't see the whalefin until reading the line and then looking again really hard

Guest's picture
Guest

soooooooo nice . done

Guest's picture
Guest

great job man. done

Guest's picture
Guest

sublte yet profound:)

thefakehuman's picture
thefakehuman
Activity Score 410

just one word....PERFECT!
very insightful and emotional....Hats off to the Indians!

- Life Feeds on Life -

Disco Munky's picture
Disco Munky
Activity Score 3890

This looks like a close up of my balls.........

That said, it's a nice ad.

"stay low, move fast"

Doin' it for the points

Guest's picture
Guest

Actually nice ad, but pity that WWF are not completely against a resumption of commercial whaling off the Japanese coast

http://www.pewwhales.org/pewwhalescommission/resources.html#submissions

Guest's picture
Guest

clever... subtle... kieslowoski-ish sybolistic... another Piyush Pandey wonder-scam... perfect for the show circuit... yet another blow to honesty in Indian Advertising... it's soooo... like, shit!

Guest's picture
Guest

sorry.... this visual was made ten years ago....

Guest's picture
Guest

sorry.... this visual was made ten years ago....

ackattak's picture
ackattak
Activity Score 396

Took way too long to understand. I doubt the average consumer would invest any amount of time into decoding this.

salamandos's picture
salamandos
Activity Score 1947

wow, so lame..

Guest's picture
Guest

amazing

Jaideep Joshi's picture
Jaideep Joshi
Activity Score 15

message is conveyed perfectly.

Guest's picture
Guest

fuck u

Guest's picture
Guest

asshole, idiot

Anima's picture
Anima
Activity Score 59

Reminds me way too much of the Tails for Whales campaign used by the IFAW.

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