WWF: Blue whale

Advertising Agency: Ogilvy & Mather, India
Executive Creative Directors: Piyush Pandey, Abhijit Avashi
Creative Directors: Mahesh Gharat
Art Director: Mahesh Gharat
Photographer: Ajay Salvi
Retoucher: Dipak Jadhav
Copywriter: Shekhar Jha

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25 comments

Mezooo's picture
Mezooo
174 pencils

great one - like it!

Guest's picture
Guest

good concept, only if they've done this better

Guest's picture
Guest

Too cute and subtle to make someone act.

Guest's picture
Guest

nice :)

Adaddicted's picture
Adaddicted
3435 pencils

Another hit from Piyush Pandey!

withalltherespects

the_dejawoo's picture
the_dejawoo
98 pencils

nice one, man.

Wordnerd's picture
Wordnerd
6662 pencils

Very nice. but way too subtle. i didn't see the whalefin until reading the line and then looking again really hard

Guest's picture
Guest

soooooooo nice . done

Guest's picture
Guest

great job man. done

Guest's picture
Guest

sublte yet profound:)

thefakehuman's picture
thefakehuman
410 pencils

just one word....PERFECT!
very insightful and emotional....Hats off to the Indians!

- Life Feeds on Life -

Disco Munky's picture
Disco Munky
3900 pencils

This looks like a close up of my balls.........

That said, it's a nice ad.

"stay low, move fast"

Doin' it for the points

Guest's picture
Guest

Actually nice ad, but pity that WWF are not completely against a resumption of commercial whaling off the Japanese coast

http://www.pewwhales.org/pewwhalescommission/resources.html#submissions

Guest's picture
Guest

clever... subtle... kieslowoski-ish sybolistic... another Piyush Pandey wonder-scam... perfect for the show circuit... yet another blow to honesty in Indian Advertising... it's soooo... like, shit!

Guest's picture
Guest

sorry.... this visual was made ten years ago....

Guest's picture
Guest

sorry.... this visual was made ten years ago....

ackattak's picture
ackattak
396 pencils

Took way too long to understand. I doubt the average consumer would invest any amount of time into decoding this.

salamandos's picture
salamandos
1947 pencils

wow, so lame..

Guest's picture
Guest

amazing

Jaideep Joshi's picture
Jaideep Joshi
15 pencils

message is conveyed perfectly.

Guest's picture
Guest

fuck u

Guest's picture
Guest

asshole, idiot

Anima's picture
Anima
59 pencils

Reminds me way too much of the Tails for Whales campaign used by the IFAW.

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