WWF: Blood
Don't buy exotic animal souvenirs.
Advertising Agency: LOWE GGK, Warsaw, Poland
Creative Directors: Kinga Grzelewska, Marcin Nowak
Art Directors: Giedymin Jabłoński, Maciek Trybek
Copywriter: Patryk Michon
Photographer: Igor Omulecki
Published: July 2008
46 comments
Pretty seriously effective. The red is a bit too bright, but nevertheless, nice job.
Wow Sean, critique on the realness of the blood trail on the floor. Should we be scared?
Wow Sachio, a lame response. Should I care?
Yes, as a matter of fact: if you're going to do it (whether blood stains or comments), do them right.
hmmm. Ok, because otherwise I wasn't 100% dead positive that it was in fact blood. I was thinking it could've been kool aid? You're right. If it was darker, then I DEFINITELY would've gotten the message.
Thanks guys!!!! :D
we needn't be scared, but the realness of the blood trail would make a whole lot of difference, airhead.
SO yes, it would be more effective if the blood be less bright. :)
That is true
Brilliant!
I couldn't have thought of anything better...
Well done!
Love the execution. Clearly conveys the point.
Yeah! Fantastic! And absolutely nothing to see with this world famous anti-fur commercial...
http://www.youtube.com/watch?v=THxdJSTiZtE
Exactly my point pork_eater! Thanks for the link. This commercial is at least 15 yrs old and world famous indeed...
Interesante, pero no me parece fantástica, ni mucho menos brillante. La ejecución está bastante bien aunque, si se fijan, hay algunos errores en la sombra que proyecta la sangre.
http://javoramirez.wordpress.com/
Chief Creative Director Nexus BBDO
i only can agree with that. well done!
haha such a rip off of the anti fur tv commercial...which was also lame.
Lame? 15 years ago??
Damn...
I agree
But now, o dont like this one anymore! copycats!!!!!!!!!
Wow! Very nice.
Nice execution. Could have some more people in there but I understand budgets.
Impressive ad, and viciously true.
Good jod.
Jeez, does no one (other than skanger) remember the VERY legendary print ad and TV spot that has a woman trailing blood from her fur coat, with the line: ‘It takes up to 40 dumb animals to make a fur coat – but only one to wear it’.
What next, an ad with a pic of a car that says "Lemon."?
BostonBob
Oh, sorry Porkeater and friend. You got the point as well.
BostonBob
So what?! Different execution, not exactly the same product... For everything you make something very alike or exactly the same can be found... Doesn't mean everyone's a copycat.
I like the idea and think it's (still) very powerful
This is a great, copy
http://www.youtube.com/watch?v=THxdJSTiZtE
··o.s.h.e··
oshe.pb@hotmail.com
Come on Capywriter, is the same idea, for the same category
··o.s.h.e··
oshe.pb@hotmail.com
To me this is talking about gorilla feet, tiger claws, ivory coming from elephants... and yes, also their fur or skins. The category is much broader, and so is the target group. All I really see in common is the trail of blood...
Done millions of time.
1st level thinking.
Then please come up with a 2nd level comment. The only thing "Done millions of time" (sic) is the word "Done" on this site.
It is a good announcement
http://www.coupsdepub.com/
that is one lonely airport...
nicely done. Solid work.
http://www.mixcloud.com/miko1aj/
She needs to take the dead minks out of the bag.....
Good ad
Period(chuckles)
idea is great.
Small details on execution: blood seems too fake and girl feels overphotoshoped but then again idea grabs you big time
nice... no much more
DEXTER, Season 2, Episode 6, i think. Where Dexter drags a cut-up corpse along a police office floor, surreal.
Hard hitting + Nice & Simple
Like it or not. We all know that it's not very unusual to get the same idea by two people sitting in diffrent parts of the world, working on the same/similar brief. That's y 'the correct and unique brief' tht every creative person thrives for is so important. Here may be unknowingly the creative guys have done again the same thing. So people who hv seen the original one are saying 'done it'. If u don't like hearing tht please stop doing it!
Not a great insight but it's effective.
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
http://www.augustocorreia.com.br
mmm.
so..EXOTIC ANIMAL+SOUVENIR+WWF = BLOOD and AIRPORT.
...maybe could have been pushed a bit further than the first idea.
Brilliant!
copywriter
mumbai
Early to bed, early to rise, work like hell and advertise
Horrible ad. Sucks.
Why the airport is empty?
Byte!
ducaralhu !!!
Nobody.
More like an art rather than a message... nice
I sore this idea already in France. (joelapompe) I like the execution "clean"and "clear" ... but i'm used to better concept work from WWF.
Simple ideas are the best !
Straightforward! Great art direction
Shiply on Smarta.com
Like it or not. We all know that it's not very unusual to get the same idea by two people sitting in diffrent parts of the world, working on the same/similar brief. That's y 'the correct and unique brief' tht every creative person thrives for is so important. Here may be unknowingly the creative guys have done again the same thing. So people who hv seen the original one are saying 'done it'. If u don't like hearing tht please stop doing it!
well done