WWF: Blood

Don't buy exotic animal souvenirs.

Advertising Agency: LOWE GGK, Warsaw, Poland
Creative Directors: Kinga Grzelewska, Marcin Nowak
Art Directors: Giedymin Jabłoński, Maciek Trybek
Copywriter: Patryk Michon
Photographer: Igor Omulecki
Published: July 2008

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46 comments

SeanMartin's picture
SeanMartin

Pretty seriously effective. The red is a bit too bright, but nevertheless, nice job.

sachio's picture
sachio
78 pencils

Wow Sean, critique on the realness of the blood trail on the floor. Should we be scared?

SeanMartin's picture
SeanMartin

Wow Sachio, a lame response. Should I care?

Yes, as a matter of fact: if you're going to do it (whether blood stains or comments), do them right.

sachio's picture
sachio
78 pencils

hmmm. Ok, because otherwise I wasn't 100% dead positive that it was in fact blood. I was thinking it could've been kool aid? You're right. If it was darker, then I DEFINITELY would've gotten the message.

Thanks guys!!!! :D

weedtweed's picture
weedtweed
62 pencils

we needn't be scared, but the realness of the blood trail would make a whole lot of difference, airhead.
SO yes, it would be more effective if the blood be less bright. :)

AERC's picture
AERC
61 pencils

That is true

Andy-B's picture
Andy-B
280 pencils

Brilliant!
I couldn't have thought of anything better...
Well done!

OMaxweller's picture
OMaxweller
79 pencils

Love the execution. Clearly conveys the point.

pork_eater's picture
pork_eater
662 pencils

Yeah! Fantastic! And absolutely nothing to see with this world famous anti-fur commercial...
http://www.youtube.com/watch?v=THxdJSTiZtE

LeeHarvey's picture
LeeHarvey
3045 pencils

Exactly my point pork_eater! Thanks for the link. This commercial is at least 15 yrs old and world famous indeed...

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Interesante, pero no me parece fantástica, ni mucho menos brillante. La ejecución está bastante bien aunque, si se fijan, hay algunos errores en la sombra que proyecta la sangre.

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

mondo's picture
mondo
142 pencils

i only can agree with that. well done!

skanger's picture
skanger
95 pencils

haha such a rip off of the anti fur tv commercial...which was also lame.

pork_eater's picture
pork_eater
662 pencils

Lame? 15 years ago??
Damn...

Andy-B's picture
Andy-B
280 pencils

I agree

Andy-B's picture
Andy-B
280 pencils

But now, o dont like this one anymore! copycats!!!!!!!!!

jomo's picture
jomo
62 pencils

Wow! Very nice.

mattlittlegym's picture
mattlittlegym
342 pencils

Nice execution. Could have some more people in there but I understand budgets.

Nolan's picture
Nolan
189 pencils

Impressive ad, and viciously true.
Good jod.

BostonBob's picture
BostonBob
45 pencils

Jeez, does no one (other than skanger) remember the VERY legendary print ad and TV spot that has a woman trailing blood from her fur coat, with the line: ‘It takes up to 40 dumb animals to make a fur coat – but only one to wear it’.

What next, an ad with a pic of a car that says "Lemon."?

BostonBob

BostonBob's picture
BostonBob
45 pencils

Oh, sorry Porkeater and friend. You got the point as well.

BostonBob

capywriter's picture
capywriter
5511 pencils

So what?! Different execution, not exactly the same product... For everything you make something very alike or exactly the same can be found... Doesn't mean everyone's a copycat.
I like the idea and think it's (still) very powerful

oshe's picture
oshe
852 pencils

This is a great, copy

http://www.youtube.com/watch?v=THxdJSTiZtE

··o.s.h.e··

oshe's picture
oshe
852 pencils

Come on Capywriter, is the same idea, for the same category
··o.s.h.e··

capywriter's picture
capywriter
5511 pencils

To me this is talking about gorilla feet, tiger claws, ivory coming from elephants... and yes, also their fur or skins. The category is much broader, and so is the target group. All I really see in common is the trail of blood...

ZaboZaboZabo's picture
ZaboZaboZabo
595 pencils

Done millions of time.
1st level thinking.

whitespace's picture
whitespace
1953 pencils

Then please come up with a 2nd level comment. The only thing "Done millions of time" (sic) is the word "Done" on this site.

CR_AD's picture
CR_AD
413 pencils

It is a good announcement

http://www.coupsdepub.com/

daydream's picture
daydream
21 pencils

that is one lonely airport...

miko1aj's picture
miko1aj
3097 pencils

nicely done. Solid work.

keddy's picture
keddy
134 pencils

She needs to take the dead minks out of the bag.....

Good ad

Period(chuckles)

bluejay's picture
bluejay
44 pencils

idea is great.
Small details on execution: blood seems too fake and girl feels overphotoshoped but then again idea grabs you big time

dico's picture
dico
332 pencils

nice... no much more

mara's picture
mara
64 pencils

DEXTER, Season 2, Episode 6, i think. Where Dexter drags a cut-up corpse along a police office floor, surreal.

floydeepurple's picture
floydeepurple
349 pencils

Hard hitting + Nice & Simple

frankopinion's picture
frankopinion
21 pencils

Like it or not. We all know that it's not very unusual to get the same idea by two people sitting in diffrent parts of the world, working on the same/similar brief. That's y 'the correct and unique brief' tht every creative person thrives for is so important. Here may be unknowingly the creative guys have done again the same thing. So people who hv seen the original one are saying 'done it'. If u don't like hearing tht please stop doing it!

theanc's picture
theanc
2778 pencils

Not a great insight but it's effective.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

popporno's picture
popporno
40 pencils

mmm.
so..EXOTIC ANIMAL+SOUVENIR+WWF = BLOOD and AIRPORT.

...maybe could have been pushed a bit further than the first idea.

second_creator's picture
second_creator
754 pencils

Brilliant!

copywriter

Byte's picture
Byte
325 pencils

Horrible ad. Sucks.
Why the airport is empty?

Byte!

lucas.zaiden's picture
lucas.zaiden
93 pencils

ducaralhu !!!

Nobody.

dthlb72's picture
dthlb72
545 pencils

More like an art rather than a message... nice

Hibon's picture
Hibon
3731 pencils

I sore this idea already in France. (joelapompe) I like the execution "clean"and "clear" ... but i'm used to better concept work from WWF.

Simple ideas are the best !

namlondon's picture
namlondon
31 pencils

Straightforward! Great art direction

Shiply on Smarta.com

Nwosu Onyinye's picture
Nwosu Onyinye
6 pencils

Like it or not. We all know that it's not very unusual to get the same idea by two people sitting in diffrent parts of the world, working on the same/similar brief. That's y 'the correct and unique brief' tht every creative person thrives for is so important. Here may be unknowingly the creative guys have done again the same thing. So people who hv seen the original one are saying 'done it'. If u don't like hearing tht please stop doing it!

ukkesz's picture
ukkesz
56 pencils

well done

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