Advertising Agency: Ogilvy & Mather, India
Executive Creative Directors: Piyush Pandey, Abhijit Avashi
Creative Directors: Mahesh Gharat
Art Director: Mahesh Gharat
Photographer: Ajay Salvi
Retoucher: Dipak Jadhav
Copywriter: Shekhar Jha
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15 Comments
The "... lies in your hands"-concept is not uncommon, but this is a very subtle and clean interpretation of it. I like that.
the one with the whales is good and does work.
this one doesn't work at all! can't see anything related with a barasingha in here
You dont see the silhouette of the horns and the head?
actually, this is clearer than the whale.
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
I agree. So much clearer than the whale.
no can't see anything the horns and i really tried...like 5 times? (i could with a lot of imagination, but it's not that obvious like the whale)
the face forms where the two palms touch each other...it was very clear for me...even the other one with the whale is very clear, u hav to be blind not to see it
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it a pussy???
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Great work indeed…Probably, an award winner even…Good one Mr. Pandey….just wanted to ask you….how many people do u think checked out the wwfindia site after looking at this ad? And how is it doing anything for the cause of the Whale or the Barasingha?
i completely agree. this campaign doesn't tug at anyone's heart.
i guess the saying is true. if you want award-winning ads, go to o&m. if you want ads that work, go to lowe :-)
isn't this really literal?
the fate of...lies in your hands. and you show (photoshopped) palms?
i don't like.
Well I like the basic idea, although the whale wasn't that clear.
But I think it would be better if add some more tragedy
"WE REACH THE SKY"
WE REACH THE SKY
I think this is a great idea!!
wow, so lame..
WTF