WWF: Barasingha

Advertising Agency: Ogilvy & Mather, India
Executive Creative Directors: Piyush Pandey, Abhijit Avashi
Creative Directors: Mahesh Gharat
Art Director: Mahesh Gharat
Photographer: Ajay Salvi
Retoucher: Dipak Jadhav
Copywriter: Shekhar Jha

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postman's picture
951 pencils

The "... lies in your hands"-concept is not uncommon, but this is a very subtle and clean interpretation of it. I like that.

Mezooo's picture
174 pencils

the one with the whales is good and does work.

this one doesn't work at all! can't see anything related with a barasingha in here

CJR785's picture
50 pencils

You dont see the silhouette of the horns and the head?

Ad_Man's picture
828 pencils

actually, this is clearer than the whale.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture

I agree. So much clearer than the whale.

Mezooo's picture
174 pencils

no can't see anything the horns and i really tried...like 5 times? (i could with a lot of imagination, but it's not that obvious like the whale)

Guest's picture

the face forms where the two palms touch each other...it was very clear for me...even the other one with the whale is very clear, u hav to be blind not to see it

Guest's picture

Great work indeed…Probably, an award winner even…Good one Mr. Pandey….just wanted to ask you….how many people do u think checked out the wwfindia site after looking at this ad? And how is it doing anything for the cause of the Whale or the Barasingha?

JediByKnight's picture
184 pencils

i completely agree. this campaign doesn't tug at anyone's heart.

i guess the saying is true. if you want award-winning ads, go to o&m. if you want ads that work, go to lowe :-)

JediByKnight's picture
184 pencils

isn't this really literal?

the fate of...lies in your hands. and you show (photoshopped) palms?

i don't like.

NASEERov's picture
30 pencils

Well I like the basic idea, although the whale wasn't that clear.
But I think it would be better if add some more tragedy


Zeus's picture
912 pencils

I think this is a great idea!!

salamandos's picture
1947 pencils

wow, so lame..

Guest's picture


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