WWF: Baby

Consuming the Earth is consuming our future.

Advertising Agency: Germaine, Antwerp, Belgium
Creative Director: André Plaisier
Art Directors: Alexis Bellavoine, Jeroen Goossens
Copywriter: Pieter Claeys
Photographer: Kurt Stallaert
Retouching: Edwin Veer
Published: October 2008

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43 comments

JxCx138's picture
JxCx138
152 pencils

hHHAhahahahahahaha

Hell yeah!!

Big Friendly Monster 822's picture
Big Friendly Mo...
159 pencils

goood one...rally made me laugh...

tantrik_indian's picture
tantrik_indian
953 pencils

Actually, I find this distasteful!

~~this paranoid survived!~~

Guest commenter's picture
Guest commenter

wow, refreshing

control C's picture
control C
108 pencils

WTF?????????

john doe's picture
john doe
1571 pencils

Way over the top.
I hope this kid will spoil at least one christmas for his parents giving away the picture.

SeanMartin's picture
SeanMartin

Jonathan Swift lives!

--------------------------

No, I am not a media buyer.

A stranger abroad's picture
A stranger abroad
427 pencils

In a very modest way of course. :-)

Guest commenter's picture
Guest commenter

meine fresse, das ist doch nicht euer ernst?!

William Bernbach IV's picture
William Bernbach IV

I suppose it's somewhat provocative. But what the hell is it trying to say? Don't consume anything? Weird message. But that's not the creatives' fault.

Guest commenter's picture
Guest commenter

In dutch, the copy says 'overconsuming the earth,....' ;-)

Pedestrian's picture
Pedestrian
482 pencils

That's strange. Because while you can overconsume the Earth, I suppose, you can't overconsume a child. Since you should be consuming children in the first place.

Guest commenter's picture
Guest commenter

This kid will suffer serious street credibility in the near future...

Guest commenter's picture
Guest commenter

There are big pictures and then there are stupid pictures. Some stuff which hasnt been done before, hasnt been done before for a good reason.

coolcatdaddy's picture
coolcatdaddy

This ad speaks to me and says, "As global warming continues to make the planet more unstable, we will outstrip our supply of cattle, pigs, chickens and pandas for human consumption and will turn to our own offspring to satisfy our craving for lightly roasted meat with a hint of citrus glaze."

On the other hand, it also makes me think I should feed my children more genetically modified hormone injected grain to make sure they have enough meat on their bones when I have them for dinner.

Serge's picture
Serge

Maga LOL coolcatdaddy!

sneakyhands's picture
sneakyhands
1857 pencils

it's probably better in its original language, but 'for a living planet' is a little boring as a tag. overall though, i like this. not the biggest idea, but definitely memorable.

Dick Weed's picture
Dick Weed

Anybody who says they like this should stop eating anything on this earth immediately. It's such a lame sentiment. It's for the intellectually lazy.

Guest commenter's picture
Guest commenter

Complètement CON....en plus ça doit plaire as tous les CON'S de pédophiles en Belgique. 0 sur 10!!!!!!

Guest commenter's picture
Guest commenter

:Horrible!!!!

Guest commenter's picture
Guest commenter

Horrible....

Guest commenter's picture
Guest commenter

cannes grand prix!!!!!!!!!!!!!!!!!!!!!!

Guest commenter's picture
Guest commenter

exagerado!!!!!!!!!!!!!!!!!!!

Guest commenter's picture
Guest commenter

That is well disturbing...hate it

kgeiger's picture
kgeiger
7085 pencils

LOL!

karabo's picture
karabo
10 pencils

STUFFING THE BABY LIKE A PIG WAS GREAT, HOPE THE MOTHER WHO HAS A CHILD LIKE THIS IS NOT OFFENDED

devil in a suit's picture
devil in a suit

i think if they were to change the text then it would make sense.
i like the visual.i think it would make an awsome PETA champaign

Guest commenter's picture
Guest commenter

concerned about the future? plant more grain, drill for more oil. The ad would be blasted if the kid was replaced with something expendable like a dog or a pig.

Guest commenter's picture
Guest commenter

mn

Guest commenter's picture
Guest commenter

hehehehehehheeh,,,,,,ang cute na man ng beby......

Guest's picture
Guest

Utter crap. If the people at the WWF knew half of the shit that was produced in their name they'd have a heart attack. I am going out to buy a large-engined gas guzzling vehicle, a bag of coal and sixteen big macs right now. It's the only sensible response to work of such utter stupidity.

JxCx138's picture
JxCx138
152 pencils

"If the people at the WWF knew"
If they knew, i think they support it, I mean, when you fight for a cause you expect people to do their part by their will...

Go ahead, "buy a large-engined gas guzzling vehicle, a bag of coal and sixteen big macs right now", but don't expect the earth to get worse with that. Many peaple comit suicide this days, but the're just 'colateral damage' and some apears on the News, but that's all, nobody cares!!

We can do our part doing real or FAKE protests ADs, what matters is the message.

Hell yeah!!

JxCx138's picture
JxCx138
152 pencils

I bet people at the WWF celebrates this kind of attitude!

Hell yeah!!

Guest's picture
Guest

it is hard hitting, original and answers the brief yep cool

Guest's picture
Guest

Here's a dead baby. Where's my award?

A stranger abroad's picture
A stranger abroad
427 pencils

LOL. But heck, the baby's not even dead. No award for you!

btw, I get the reference to the wonderful Fishlock and Brown ad for AWARD some years ago. I even remember the first line of the copy, because that was 'almost' as good as the headline..."This year AWARD will be giving a lot less to charity." But in those days of course, even those guys toned down 'baby' to 'dog'.

Guest's picture
Guest

hate this

Guest's picture
Guest

Hey WWF, you DO need a new PR team, RIGHT NOW!
By the way, if you think this is untasteful, check this out: http://ow.ly/nO0S

Marmelad's picture
Marmelad
12 pencils

So what? Do not eat fruits? Stupid ad really.

Guest's picture
Guest

This is offensive

keithstoeckeler's picture
keithstoeckeler
425 pencils

When this kid grows up...

Milan Solanki's picture
Milan Solanki
986 pencils

pretty poor association

Texnartist's picture
Texnartist
225 pencils

Humans are lowered to the level of animals, and as you eat your holiday turkey there is no difference in eating your own children. Now that you have the image of eating your child - please give us money.

••• Why Think When It's Easier To React •••
http://twitter.com/texnartist

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