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Anemone

Agency: 
Published/Aired: 
September 2011
Description: 

70% of plastic ends up in the sea.
Help at wwf.org.ph/donate

Advertising Agency: BBDO Guerrero, Proximity Philippines
Chief Creative Officer / Copywriter: David Guerrero
Executive Creative Directors: Brandie Tan, Tin Sanchez
Creative Director: Pia Roxas Ocampo
Art Director: JP Palileo
Copywriter: Knox Balbastro
Account Director: Carmela Quirino
Photographer: Neil Oshima
Photographer: Paulo Gripo
Illustrator: Manny Vailoces
Account manager: Angelica Uy
Sculptor: Olivia Dâ Aboville
Partner: Photolibrary

Comments (18)

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Highest Rated

andylefty's picture
andylefty
Activity Score 4535

Think it works.

spaceranger's picture
spaceranger
Activity Score 52

good

morse's picture
morse
Activity Score 17364

If this is what happens to plastic, I'll take it to see myself. The campaign is too beautiful. Joking aside, it's strong!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

atb2005's picture
atb2005
Activity Score 13561

Strong, my ass.

Lazarus's picture
Lazarus
Activity Score 1536

Trash #1010191011 execution.

puppiepoppy's picture
puppiepoppy
Activity Score 1634

Rotten dead marine life with plastic content inside. Plastic waste on beach resembled seashell, etc. Tourist couple at picturesque Cebu littered with plastic waste littered along the beach. Heck, a lone ship wreck survivor on a deserted island with plastic waste around him! Well, some may argue that this has been done (of course!) and plain straightforward....but at least it's right.

I just don't get what's the thoughts behind showing those pretty plastic corals.

Reality Check's picture
Reality Check
Activity Score 2537

Expertly done, and a real joy to look at. Which is precisely the problem with the WWF Marine Protection Campaign.

kleenex's picture
kleenex
Activity Score 43337

Great work...

llisou's picture
llisou
Activity Score 18
jeph's picture
jeph
Activity Score 156

^ Correction: What you show here is better.

lessismore's picture
lessismore
Activity Score 251

i agree, much better !

Jupiter's picture
Jupiter
Activity Score 547

lthe plastics looked beautiful i would be inclined to use more of it...

commenting just to gather more pencils:-)

fuckyeahyanny's picture
fuckyeahyanny
Activity Score 4

Agree.

Manoma's picture
Manoma
Activity Score 1108

I am fan. Definitly ;-)

F.OFF's picture
F.OFF
Activity Score 38

This was done with hands reaching out for help, in the next country, before this campaign.

adlizard's picture
adlizard
Activity Score 12

I would not recognize this as plastic trash. Would be better if those are straws.

clarencemsantos's picture
clarencemsantos
Activity Score 32

Love this series!

andylefty's picture
andylefty
Activity Score 4535

Think it works.

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