WWF: Amazon

WWF: Amazon

worldwildlife.org/forests

Agency: Saatchi & Saatchi, Auckland
Creative Director: Mike O Sullivan, Toby Talbot
Copywriter: Andy Dilallo, Jay Benjamin
Art Director: Andy Dilallo, Jay Benjamin

Your rating: None Average: 4.5 (2 votes)

Comments

pindaro's picture
Submitted by pindaro on Fri, 2006-06-30 18:13.

i dont get it

Submitted by Guest (not verified) on Thu, 2006-08-10 03:54.

tanga

Submitted by Rachel (not verified) on Fri, 2006-06-30 20:00.

It looks like the view from a plane. Pretty cool, I think.

Submitted by rg (not verified) on Sat, 2006-07-01 00:24.

i guess its showing the destruction of forests by increasing urban/human growth...
through a metaphor of a dying leaf... cool concept (if thats what they intended!!)

Submitted by Harry (not verified) on Sat, 2006-07-01 01:43.

I like it !!!.... good idea. good artdirection.

Submitted by Guest (not verified) on Sat, 2006-07-01 01:58.

this deserves some recognition. though I think I have seen similar before...

Submitted by sheetalz on Sat, 2006-07-01 07:21.

hmmmm i mimpressss.....
it's really a gr8 communication

Submitted by Mo on Sat, 2006-07-01 08:46.

It already got recognition. Won a lion. :-)

Submitted by Guest (not verified) on Sun, 2006-07-02 19:15.

Good but done before.

Submitted by Trihan (not verified) on Sun, 2006-07-02 23:48.

cool. good job

Submitted by Guest (not verified) on Mon, 2006-07-03 01:46.

my only beef with this campaign is that it's the same ad three times over.

although I like nonetheless. great work!

Submitted by Guest (not verified) on Sat, 2006-07-15 08:53.

Awesome concept. Demonstrates the blight from development sprawl. great work!

Submitted by martin (not verified) on Thu, 2006-07-27 20:43.

eXtraordiNary IdeA......