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WWF: Amazon

WWF: Amazon
Your rating: None Average: 7.3 (9 votes)

worldwildlife.org/forests

Agency: Saatchi & Saatchi, Auckland
Creative Director: Mike O Sullivan, Toby Talbot
Copywriter: Andy Dilallo, Jay Benjamin
Art Director: Andy Dilallo, Jay Benjamin

13 Comments

pindaro's picture 538 pencils

i dont get it

Guest's picture

tanga

Rachel's picture

It looks like the view from a plane. Pretty cool, I think.

rg's picture

i guess its showing the destruction of forests by increasing urban/human growth...
through a metaphor of a dying leaf... cool concept (if thats what they intended!!)

Harry's picture

I like it !!!.... good idea. good artdirection.

Guest's picture

this deserves some recognition. though I think I have seen similar before...

sheetalz's picture 148 pencils

hmmmm i mimpressss.....
it's really a gr8 communication

Mo's picture 648 pencils

It already got recognition. Won a lion. :-)

Guest's picture

Good but done before.

Trihan's picture

cool. good job

Guest's picture

my only beef with this campaign is that it's the same ad three times over.

although I like nonetheless. great work!

Guest's picture

Awesome concept. Demonstrates the blight from development sprawl. great work!

martin's picture

eXtraordiNary IdeA......

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