Wusthof Knives: Water

The sharpest fish fillet knife in its class.

Advertising Agency: COZUM, Istanbul, Turkey
Creative Team: Tugrul Mengi, Volkan Turkkan, Can Aksuyek

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25 comments

SaNso0o0o0o0oN's picture
SaNso0o0o0o0oN
11 pencils

this is stupid

monstermatch's picture
monstermatch
24 pencils

LOL

Guest's picture
Guest

You are Stupid...

Guest commenter's picture
Guest commenter

i like it !! and its clear... "stupid" comment doesn´t say anything...

Wigo's picture
Wigo
51 pencils

nice

Guest commenter's picture
Guest commenter

strong visual, clear message.

sharks have the sharpest teeth, so they could take the "fillet" out of any species that comes out of water.
just like the Wusthof knife.

Guest commenter's picture
Guest commenter

strong visual, clear message.

sharks have the sharpest teeth.
they could take the fillet out of any species that comes out of the water.
just like the Wusthof "fish fillet" knife.

kgeiger's picture
kgeiger
7059 pencils

At least in this version it's also related to cutting fish and not just "sharp"...
But I agree, the visuals are strikingly similar.

Rastamathamba420's picture
Rastamathamba420
247 pencils

I like it... very nice and clear

mubierna's picture
mubierna
10 pencils

A mi me gusta bastante, buena analogía

I like it a lot, nice analogy

sneakyhands's picture
sneakyhands
1857 pencils

man goes in cage. cage goes in water. knife's in the water.

RIZLA's picture
RIZLA
42 pencils

Trainee work

dimwit's picture
dimwit
18 pencils

if i'm not mistaken, shark is deeply related to "dangerous" and not sharp ... but the copy helps ... a bit

slip's picture
slip
919 pencils

ok. weird execution.

*****

SJB

capywriter's picture
capywriter
5511 pencils

just looking like a shark doesn't make it a fish knife, does it? And it certainly says nothing about sharp at all... Oh wait... it can split water.

tantrik_indian's picture
tantrik_indian
953 pencils

I like it.

~~this paranoid survived!~~

prof00's picture
prof00
29 pencils

Maybe if it were cutting something hard that looked like water it would convey the "sharp" concept and still come off as a shark. A knife running through water doesn't say much to me.

Wordnerd's picture
Wordnerd
6662 pencils

nice one

Guest commenter's picture
Guest commenter

I think some people are being a bit pedantic about the sharp reference. The shark is the most dangerous fish in the sea, the knife is the sharpest of its kind. I think it is an apt comparison. If the knife was in a piranha's mouth instead of teeth, that might be a closer fit for sharp but more forced. Having said that i have seen the shark thing done before but this isn't bad at all.

Moaney's picture
Moaney

i think i would have put the line- "all fish beware" or 'slays all fish' or for fun- 'beware the fish slayer!' :D

Nat86's picture
Nat86
6 pencils

Simple yet effective - to the point -stong visuals = great ad! well done

Amsterdam, The Netherlands's picture
Amsterdam, The ...

Love sharks! Like the ad!

Guest's picture
Guest

very clear and strong. nothing confusing here. good execution. well done!

Guest's picture
Guest

böyle bir iş yapılmıştı. yine türkiye, yine çalıntı. güzel çalmışsınız. bravo

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