Wusthof Knives: Water
The sharpest fish fillet knife in its class.
Advertising Agency: COZUM, Istanbul, Turkey
Creative Team: Tugrul Mengi, Volkan Turkkan, Can Aksuyek
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30 Comments
this is stupid
LOL
sfsdfsd:=)sfsdfsdfsd
You are Stupid...
i like it !! and its clear... "stupid" comment doesn´t say anything...
nice
not good not bad.
the image doesn't say anything about being sharp.
if they just said "best fish knive of its class" this would be A LOT better.
- www.lifetheuniverseandadvertising.com -
"life, the universe and advertising .com" "lutz das fischstäbchen de"
"follow me."
the image doesnt need to say its sharp.
They are trying to say that the knife is as lethal for the fish as sharks are...
good point. but the headline points out that it is "sharp"...!
just drop the "sharp", then this is better.
- www.lifetheuniverseandadvertising.com -
"life, the universe and advertising .com" "lutz das fischstäbchen de"
"follow me."
so what whould you say instead? i wouldn't know what else to say about this knive in this visual. its saying sharp knive and showing a mercyless shark. what's the problem?
i like this a lot better than these 'saying sharp / seeing sharp' ads.
the knife need not be lethal for fish because you don't kill the fish with a knife. you use it on an already dead fish which is how this ad smells.
strong visual, clear message.
sharks have the sharpest teeth, so they could take the "fillet" out of any species that comes out of water.
just like the Wusthof knife.
strong visual, clear message.
sharks have the sharpest teeth.
they could take the fillet out of any species that comes out of the water.
just like the Wusthof "fish fillet" knife.
Been Done.
http://ihaveanidea.org/academia/details.php?image_id=465&sessionid=ec6...
At least in this version it's also related to cutting fish and not just "sharp"...
But I agree, the visuals are strikingly similar.
I like it... very nice and clear
http://www.behance.net/panchito420
http://fcoutino.blogspot.com
A mi me gusta bastante, buena analogía
I like it a lot, nice analogy
man goes in cage. cage goes in water. knife's in the water.
Trainee work
SSS
if i'm not mistaken, shark is deeply related to "dangerous" and not sharp ... but the copy helps ... a bit
ok. weird execution.
*****
SJB
just looking like a shark doesn't make it a fish knife, does it? And it certainly says nothing about sharp at all... Oh wait... it can split water.
I like it.
~~this paranoid survived!~~
Maybe if it were cutting something hard that looked like water it would convey the "sharp" concept and still come off as a shark. A knife running through water doesn't say much to me.
nice one
I think some people are being a bit pedantic about the sharp reference. The shark is the most dangerous fish in the sea, the knife is the sharpest of its kind. I think it is an apt comparison. If the knife was in a piranha's mouth instead of teeth, that might be a closer fit for sharp but more forced. Having said that i have seen the shark thing done before but this isn't bad at all.
i think i would have put the line- "all fish beware" or 'slays all fish' or for fun- 'beware the fish slayer!' :D
Simple yet effective - to the point -stong visuals = great ad! well done
Love sharks! Like the ad!
very clear and strong. nothing confusing here. good execution. well done!
böyle bir iş yapılmıştı. yine türkiye, yine çalıntı. güzel çalmışsınız. bravo