Wusthof Knives: Fillet
The sharpest fillet knife in its class.
Advertising Agency: Cozum, Istanbul, Turkey
Strategy: Can Aksuyek
Art Director: John Onoff
Copywriters: Can Aksuyek, Tugrul Mengi
Graphic Designer: Volkan Turkkan
Published: December2007


6 Comments
Really nice art direction. I like it.
I liked the both, very nice executions
I am a student.
These take too long to get. And besides, great filet knives are known for being flexible and sharp. Flexibiity is a key benefit you're missing here.
I think you need to be more flexible and sharp, these are cool ads.
agree w monicamex
reminds me of priyanka's ad for wildlife preservation, which i think is more apt than this ad.
"I have no friends, and don't want any." - Michelangelo
"The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures..."- Carl Ally, ad exec