Wüsthof knives: Cucumber

The finest blades since 1814

Advertising School: Miami Ad School Europe
Instructor: CHris Garbutt
Art Directors: Gerrit-John Gerischer, Benny Hoffmann
Copywriter: Lucas Zehner
Via: newcreatives

Related videos by Shutterstock

19 comments

pez's picture
pez
1718 pencils

seen it before a lot of times, but good thought! ;)

keboin's picture
keboin
41 pencils

I agree!

Polishing Turds is My Job's picture
Polishing Turds...
16 pencils

"FINE" ad

Guest's picture
Guest

nice idea. but bad executed...

Guest's picture
Guest

i'm agreed

Davai's picture
Davai
602 pencils

this is not the same

Guest's picture
Guest

here's a tip, if you want your fine blades to stay fine, don't cut onto granite.

besnik's picture
besnik
105 pencils

Nice one.

Marlus Lau's picture
Marlus Lau
1790 pencils

Very interesting, for a student ad!

Guest's picture
Guest

bad art direction

thedesignaddict's picture
thedesignaddict
5202 pencils

Most non-ad people won't see that the logo is actually on the blade. Maybe if you showed the logo only 1/2 behind the cucumber, the 'gag' would be more obvious.

Guest's picture
Guest

I think its a really good idea, student ad or not.

shaun1800's picture
shaun1800
291 pencils

I think its a really good idea, student ad or not. Its hard to find original ideas for sharp knives and I think this is one

Guest's picture
Guest

good for student work but done. tip - don't do ads for sharp knives

visualsurgeon's picture
visualsurgeon
86 pencils

hello, copywriter, did u use slogan generator?

Guest's picture
Guest

It's not particularly clever, but then, knives aren't complicated. This says "sharp knives" to me. I get it, and if I were a consumer, I'd understand the ad easily. It works. Don't like the execution, though.

Anonymous Author's picture
Anonymous Author
1541 pencils

Good idea for the knives, but I can't imagine an application for a piece of cucumber that thin. Chunk it up, buttercup!

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

dadada's picture
dadada
1715 pencils

very nice :)

Everybody is creative, be yourself.

Log in or register to post comments