Wustenrot Insurance: Hockey

Right now it comes in handy.

Advertising Agency: Scholz and Friends, Praha, Czech Republic
Creative Director: Leonard Savage
Art Directors: Leonard Savage, Richard Svarofsky
Copywriter: Leonard Savage, Jana Knetsche
Photographer: Jan Rambousek
Published: February 2012

3 comments

Akshaya Singh's picture
Akshaya Singh
162 pencils

My fave of the lot...

Amateur for life!

vlads's picture
vlads
539 pencils

yes this one is the best, but better whitout the orange block maybe a line on the bottom of the art.
Fine.

Akshaya Singh's picture
Akshaya Singh
162 pencils

Without the Orange Block, the copywriter would have been forced to cut down on the text... And if the copy requires us to trade-off a a part of art, to make the ad effective in terms of sales, I guess we owe it to our clients to do it... just my opinion.. :)

Amateur for life!

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