Wustenrot Insurance: Camping

Right now it comes in handy.

Advertising Agency: Scholz and Friends, Praha, Czech Republic
Creative Director: Leonard Savage
Art Directors: Leonard Savage, Richard Svarofsky
Copywriter: Leonard Savage, Jana Knetsche
Photographer: Jan Rambousek
Published: February 2012

6 comments

Akshaya Singh's picture
Akshaya Singh
162 pencils

okay the other were humorous but now it's getting serious .. nice campaign guys .. :)

Amateur for life!

TheBert's picture
TheBert
65 pencils

It's a quick-get campaign. This last one is a bit forced though.
Not a big fan of the other two having words broken because they came at the line break. It doesn't read as well or look nice.

TheBert's picture
TheBert
65 pencils

That comment is meant for the spreads, by the way. Not a big fan of the standard prints.

Akshaya Singh's picture
Akshaya Singh
162 pencils

Point taken Bert and agree with you completely.... Had missed out on it completely... Good to see people noting all aspects of an ad and not just the idea here ...

Amateur for life!

Andrej Troha's picture
Andrej Troha
613 pencils

OK guys: insurance does not protect you or your life! This is misconceptipn I see a lot in ads and it conveys a completelly wrong message. But, yes, it helps your family pay funeral bills after Freddy there slashes you with rusty chainsaw.

advocate's picture
advocate
268 pencils

no

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