Wustenrot: Crash

Right now, it comes in handy.

Series of outdoor posters highlighting the range of products offered by Wustenrot Financial Services. Each motif is a snapshot of a life situation where a certain wustenrot product would "come in handy, right now". Ranging from Travel insurance to risk insurance, the campaign is meant to bring awareness that wustenrot offers more than a building savings account, and also introduces the "right now" campaign platform on a brand level.

Advertising Agency: Scholz and Friends, Praha, Czech Republic
Creative Directors: Leonard Savage, Tomas Kopecny
Art Directors: Leonard Savage, Richard Svarovsky
Copywriters: Leonard Savage, Jana Knetsche
Photographer: Jan Rambousek
Published: January 2012

2 comments

Muddy's picture
Muddy
45 pencils

Forced and unfunny. Just like an insurance agency.

ace85le's picture
ace85le
3939 pencils

It'a a cheap shot...

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