Water kills every day.
Helping the world to solve water and sanitation problems.
Advertising Agency: McCann Erickson Geneva, Switzerland
Creative Director: Timo Kirez
Art Directors: Amina Belkasmi, Olivier Renaud
Copywriter: David von Ritter
Photographers: Julien Bourdeille, Patrick Csajko
Other additional credits: Le Studio Production
Published: November 2007
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Comments
I'd originally written something else, then came back after seeing the whole series. I understand what they're doing here, but the idea still seems forced. It's a real jumble of visual concepts, compared to the relative simplicity of the other ads, and I dont know that it really works.
Is the water problem some kind of a big joke? It seems here that they are hell bent on trying to prove so!I don't think the gravity of the situation is captured with this campaign. Not at least with this particular one!
what about a water gun?
http://jazarah.net/blog/
water guns don't kill people... the water they contain do. ;-)
Using your logic, the glass that the water is in doesn't kill people either. Water guns would have made so much more sense for this.
very clever, very original, i really like it
what is the sense of repeating the message? Text says exactly the same thing as a picture. Strange.
this one is bad
The water gun should do....but only the option for better execution guys......but is this mean any individual or force responsible for the death of people drinking dirty water. It does not make sense holding a glass by three people....It would rather be People drawn in glass of water.
I got it ........A man drawn in glass of water.
http://merobarema.blogspot.com
Dammit. CIMKE found the LSD stash again.
Oh my god so awful.
micorazontusmanos.blogspot.com
Jonathan Betancur
rockvertising.com
twitter.com/jonybeta
we'll drink water til you die! Muahahahar!!
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