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Wsscc: Cockroach

Wsscc: Cockroach
Your rating: None Average: 5.5 (19 votes)

1.2 billion people drink dirty water every day.
Helping the world to solve water and sanitation problems.

Advertising Agency: McCann Erickson Geneva, Switzerland
Creative Director: Timo Kirez
Art Directors: Amina Belkasmi, Olivier Renaud
Copywriter: David von Ritter
Photographers: Julien Bourdeille, Patrick Csajko
Other additional credits: Le Studio Production
Published: November 2007

Comments

jazarah's picture 1272 pencils
jazarah | Sat, 2008-02-02 04:56

disgusting

http://jazarah.net/blog/

http://jazarah.net/blog/

Citizen13's picture 482 pencils
Citizen13 | Sat, 2008-02-02 05:29

Swiss advertising sucks. Sorry.

"Assume nothing, question everything."

ivan's picture
ivan | Sat, 2008-02-02 13:40

Hope you didn't make this generalization based on this single ad. ;)

RaLuv's picture 6 pencils
RaLuv | Sat, 2008-02-02 06:18

Great...

shaft_drive's picture 270 pencils
shaft_drive | Sat, 2008-02-02 06:25

this is so bad it's fantastic. My respect to the creative team and the brave cockroach.

primo_susto's picture 462 pencils
primo_susto | Sat, 2008-02-02 10:56

o god, this is really hard impact! very functional, best aplication, get the idea at the moment :)

imke's picture 472 pencils
imke | Sun, 2008-02-03 01:36

This one is okie gives me the feel of dirty water. this one is impactful

http://merobarema.blogspot.com

raverus's picture 1458 pencils
raverus | Sun, 2008-02-03 21:37

yea, dirty tea...whatever.

jacaranda's picture 88 pencils
jacaranda | Mon, 2008-02-04 02:29

tooo literal and besides do your research: roaches are said to be the cleaner species! Maybe a rat would have been more appropriate, maybe?

copywriter out!

evacarreiro14's picture 78 pencils
evacarreiro14 | Mon, 2008-02-04 06:00

Strong and disgusting idea. Good for impact people.

Eva

Shekh Imran's picture 14 pencils
Shekh Imran | Wed, 2008-02-13 02:45

I dont get the message clearly.

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