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Wrinkled / Wonderful

Published/Aired: 
August 2006

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Advertising Agency: Ogilvy, United Kingdom

Comments (17)

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Highest Rated

Guest's picture
Guest

for me the message is that you are beautiful no matter what, and because you are beautiful, its important to take care of yourself... those products aren't going to make you better or adhere to someone else's ideal of beauty, they are going to highlight your own skindeep beauty, not create an artificial one

Drayton's picture
Drayton

Wrinkled

whitespace's picture
whitespace
Activity Score 1953

Could use a good hot iron.

Shrill's picture
Shrill

Your a jerk, u know that!

That is one brilliant ad.

Conceptual-eyes's picture
Conceptual-eyes
Activity Score 1475

wrinkleful

Mtl Dave's picture
Mtl Dave
Activity Score 274

I think this Dove campain was great. Very different and new for that kind of product. I'm so tired of seing beautifull face and product shot in those ads.

Jimbo's picture
Jimbo

The vote thing doesn't work for me. Too contrived and forced. Keep it Zen, yo!

braindrain's picture
braindrain
Activity Score 240

I can't get over the fact that the Real Beauty campaign is for beauty products. On one hand, you tell women that they're beautiful no matter how they look, but then you try to sell them cellulite cream. It seems to be somewhat contradictory.

deeplydippy's picture
deeplydippy

True. True.

whitespace's picture
whitespace
Activity Score 1953

Maybe they mean to say that after using the cellulite cream, you will not change physically at all, but you're really beautiful cos you used it. Something like that.

Guest's picture
Guest

for me the message is that you are beautiful no matter what, and because you are beautiful, its important to take care of yourself... those products aren't going to make you better or adhere to someone else's ideal of beauty, they are going to highlight your own skindeep beauty, not create an artificial one

velle's picture
velle
Activity Score 1550

yeah, when you think about it that way, it's contradictory.
i think this entire campaign is saying, well, there's more than one way to look at beautiful - there's your inner beauty, so dont forget to celebrate that. then in small type, they say, but hey, here's a product that can help make you beautiful on the outside, too - not that that should matter too much
and then in even smaller type, actually it matters to us, we want you to buy as many products as possible so we can profit from it, but we cant say all this can we - it's supposed to be about YOU.
hahaha.
just business.

dmc's picture
dmc
Activity Score 4

I think that it make's one really think about what matters, how and what we think about ourselves and others. I like it.

nikki's picture
nikki

i think it's a bold campaign, i like it.

illwhoopyou's picture
illwhoopyou

I love the idea! is bold and is original! Excellent!

pallavi's picture
pallavi

"thinking out of box...." this what it should be called. Its a bold step n revolutionary. grtttt job brits

Guest's picture
Guest

the woman is in her 90s you know...

Guest's picture
Guest

I BELIEVE THAT DOVE HAS AN GOOD ASPECT OF WHAT THEY ARE TRYING TO CONVEY BEAUTY IN NOT HOW MUCH ARTIFICIAL MAKE-UP OR ETC. ITS ABOUT BEING NATURAL AND JUST BECAUSE YOUR BEAUTY ISN'T SOMEONE ELSE'S BEAUTY DOESN'T MEAN THAT YOU ARE NOT BEAUTIFUL......

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