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27 comments

Lyon's picture
Lyon

Interesting thought that comes across clearly, YET alot of similar executions been done years back- I can recall now same executions but with pearls for a toothpast product.

Guest  what!'s picture
Guest what!

done done done done and done again

kalpesh78's picture
kalpesh78
2580 pencils

done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done

:)

ideas....30 minutes nahi toh free.

teenie's picture
teenie
1894 pencils

Ditto.

hieveryone4's picture
hieveryone4

Jesus...how many times are we going to see this kind of execution?

billy Hill's picture
billy Hill

why in God's name would you bother?

Really, one must be mentaly retarded to even think that this kind of idea is worth posting. I know 10 year olds who are more lateral thinkers.

nycCreative's picture
nycCreative
98 pencils

i just love how harsh some of you are toward ads posted on this site..haha..well, i agree though, this has been done in the past, won awards as well....

Surly creative director's picture
Surly creative ...
140 pencils

The fact that somebody found another way to execute this "done to death" idea is pretty impressive. But I propose that this is the last one. Who's with me?

Surly creative director's picture
Surly creative ...
140 pencils

The fact that somebody found another way to execute this "done to death" idea is pretty impressive. But I propose that this is the last one. Who's with me?

Have Heart's picture
Have Heart
922 pencils

The most done-done-done idea ever.

hollywood's picture
hollywood
103 pencils

To be fair, it is Greece, who have likely only just discovered advertising. Plus anyone who can write a nice, simple idea in 40 degree heat gets a few points in my book.

Pouts's picture
Pouts
691 pencils

to be fair, Greece has not likely only just discovered advertising. But i know how narrow minded "Soho" people are... anyway the ad is not good cause it's not original idea that's all so simple

thisoe's picture
thisoe

maybe its done, but trying to show skill by saying "done" is also done.

...and bores more than the most done-commented ads...

chinaski's picture
chinaski
949 pencils

yet, the most over done idea won a cannes lions this year, just bcuz of its production value :/
i mean that indian ad.

chinaski's picture
chinaski
949 pencils

yet, the most over done idea won a cannes lion this year, just bcuz of its production value :/
i mean that indian ad.

mahelito's picture
mahelito

cocolitttzimo

brain123's picture
brain123
830 pencils

Enough please!!

Rhea 's picture
Rhea

Orbit is such a fun brand. They are a bit corky. What you have done is an ad for "oral b" whitening toothpaste. You were way off brand, and did something that is repulsively un-original. That Orbit gum used to be only sold in Europe...what a shame when there are so many interesting things about the gum. Think of the brand - and before you boast about this, think about "could this be used for crest, trident, oral b..?" . If the answer is yes - then need I say more. Use the photoshopping skills to make something tottally new. Cheers.

fala fulani's picture
fala fulani
254 pencils

I think it would be more fun without one or two front bulbs. To bad its a poster.

fala fulani's picture
fala fulani
254 pencils

Is'nt this the sensodine ad with lights? Coz if it is, its the only light being shed to the Oral B.

Salet's picture
Salet
288 pencils

To me, this is the exact same art direction.

http://adsoftheworld.com/media/print/sensodyne_toothpaste_hard_hat

Guestmabuhai's picture
Guestmabuhai

this should have win some awards, if it's done few decades ago...

2000AD's picture
2000AD

Enough of these things that look like teeth!

wendy0809's picture
wendy0809
88 pencils

Art direction have to be smart enough if trying to recycle the same idea over and over again.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

shouldn't the light bulbs representing the bottom teeth be turned the other way? anyone?

And yes, I agree that this 'white teeth' thing is getting a little out of hand. How about having the moon shining down on earth, but it's really a big, while smile? gold.

Let's move on to some other, tougher products.

Skeltz's picture
Skeltz

The worst thing about this ad is that it shows 16 lit bulbs but still surrounded by darkness.

Not so bright. :)

Guest's picture
Guest

powerfulllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll :)

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