Wrigleys Orbit: Bright teeth

Interesting thought that comes across clearly, YET alot of similar executions been done years back- I can recall now same executions but with pearls for a toothpast product.

done done done done and done again

done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done done

:)

Jesus...how many times are we going to see this kind of execution?

why in God's name would you bother?

Really, one must be mentaly retarded to even think that this kind of idea is worth posting. I know 10 year olds who are more lateral thinkers.

i just love how harsh some of you are toward ads posted on this site..haha..well, i agree though, this has been done in the past, won awards as well....

The fact that somebody found another way to execute this "done to death" idea is pretty impressive. But I propose that this is the last one. Who's with me?

The fact that somebody found another way to execute this "done to death" idea is pretty impressive. But I propose that this is the last one. Who's with me?

The most done-done-done idea ever.

To be fair, it is Greece, who have likely only just discovered advertising. Plus anyone who can write a nice, simple idea in 40 degree heat gets a few points in my book.

maybe its done, but trying to show skill by saying "done" is also done.

...and bores more than the most done-commented ads...

Nooooooooooooooooooooo! Not agaaaaaaaaaaaaaaaaaaain!

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MADVERTISING - tales from a very strange industry

yet, the most over done idea won a cannes lions this year, just bcuz of its production value :/
i mean that indian ad.

yet, the most over done idea won a cannes lion this year, just bcuz of its production value :/
i mean that indian ad.

cocolitttzimo

Enough please!!

Orbit is such a fun brand. They are a bit corky. What you have done is an ad for "oral b" whitening toothpaste. You were way off brand, and did something that is repulsively un-original. That Orbit gum used to be only sold in Europe...what a shame when there are so many interesting things about the gum. Think of the brand - and before you boast about this, think about "could this be used for crest, trident, oral b..?" . If the answer is yes - then need I say more. Use the photoshopping skills to make something tottally new. Cheers.

Is'nt this the sensodine ad with lights? Coz if it is, its the only light being shed to the Oral B.

To me, this is the exact same art direction.

http://adsoftheworld.com/media/print/sensodyne_toothpaste_hard_hat

this should have win some awards, if it's done few decades ago...

Enough of these things that look like teeth!

Art direction have to be smart enough if trying to recycle the same idea over and over again.

shouldn't the light bulbs representing the bottom teeth be turned the other way? anyone?

And yes, I agree that this 'white teeth' thing is getting a little out of hand. How about having the moon shining down on earth, but it's really a big, while smile? gold.

Let's move on to some other, tougher products.

The worst thing about this ad is that it shows 16 lit bulbs but still surrounded by darkness.

Not so bright. :)

powerfulllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll :)