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Published/Aired: 
January 2010
Description: 

There is a much juicier chew

Advertising Agency: DDB Sydney, Australia
Photographer: Jeremy Park
Executive Creative Director: Matt Eastwood
Creative Director: Mark Harricks
Art Director: Simon Johnson
Copywriter: Charlie Cook
Producer: Corina Slack
Agency Producer: Bryson Holt
Typographers: Jay Young, Erwin Santoso
3D: Cream
Retoucher: Cream

Comments (16)

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Highest Rated

hufflepoff's picture
hufflepoff
Activity Score 430

Doesnt suit juicy fruit. Although the copy and concept leaves room for awsome executions

qwerty.key's picture
qwerty.key
Activity Score 18

and much smaller...he he

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18544

just fabulous

theanc's picture
theanc
Activity Score 2783

Nice visuals.

dlue's picture
dlue
Activity Score 342

these ideas have been done to death

cheers,
dlue

silvi's picture
silvi
Activity Score 4172

I don´t get the idea.

AssassinX's picture
AssassinX
Activity Score 1329

Well, I think it means "Rex love juicy flesh".
The gum just makes the caveman's meat more delicious. Kinda weird but I quite love it, haha

Brain-Art's picture
Brain-Art
Activity Score 1101

Here's what i see strange of this campaign... You guys have a very "juicy gum" and the best way of selling it is by giving the impression that a shark, a dinosaur or else can chew this gum and enjoy it like a human would?... I don't know... it just feels not right. Not convinced by this concept or the execution, it's totally weak ... If i didn't get the picture here please explain it to me.

ricklongo's picture
ricklongo
Activity Score 1244

This doesn't really work in the campaign, because the dinosaur doesn't look like he's having a good time alongside the human. The campaign itself is kinda meh, but this execution is plain bad, sorry.

Hiperion's picture
Hiperion
Activity Score 3138

very weak...

Drummond's picture
Drummond
Activity Score 6

This is crap.
Another scam that ran only in the Manly Daily.

How many times can these boys do it without getting fired?

AmigoInvisible's picture
AmigoInvisible
Activity Score 195

Funny. I don't love the execution, but I like the concept.

faysal121's picture
faysal121
Activity Score 37

weak execution but funny

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Very funny, nice one..

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WillyLatasa's picture
WillyLatasa
Activity Score 616

LIKE IT!!!!!

"Bright ideas bring better results"

cruzialx's picture
cruzialx
Activity Score 194

Hmmmm caveman is half the size of the rex.... really juicy o_O

hufflepoff's picture
hufflepoff
Activity Score 430

Doesnt suit juicy fruit. Although the copy and concept leaves room for awsome executions

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