Wrigley's Hubba Bubba: Basketball

Blow it out of proportion

Advertising Company: Gitam BBDO, Tel Aviv, Israel
Chief Creative Director: Guy Bar
Creative Director: Eran Bar Yochai
Art Director: Kamil Mekhti
Copywriter: Arnon Rotem
Illustrator: Miriam Moshinsky
VP Client Service : Dror Tankus
Client Manager:Yuval Vaingast
Supervisor: Yael Meltzer

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14 comments

Guest's picture
Guest

absolutely magical campaign

dadada's picture
dadada
1715 pencils

the boy lies, so what?

Everybody is creative, be yourself.

BFB's picture
BFB
941 pencils

Seriously?
I think you missed the whole concept of the ad.

dadada's picture
dadada
1715 pencils

if it's just the game of word then it's no sense for me.

Everybody is creative, be yourself.

Guest's picture
Guest

Then what are you doing here?

Guest's picture
Guest

THIS IS GOLD !

Cheerriiee's picture
Cheerriiee
952 pencils

Nice visual!

Cheerriiee's picture
Cheerriiee
952 pencils

Nice visual all three of them

Cheerriiee's picture
Cheerriiee
952 pencils

makes perfect scense

TiltedChairCreative's picture
TiltedChairCreative
513 pencils

I like it. It didn't blow me away, but I like it. I like the big fish best.

Guest's picture
Guest

Yeah but blowing a bubble of gum this is not... it's a speech or thought bubble... so the only tie back to the product is the word 'blow'... which makes only part sense of the visual... it would have been tighter if the visual related back the product more cos that sure isn't.

morse's picture
morse
14027 pencils

Like the campaign. Good work.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture
Guest

Loved it !

DBB's picture
DBB
1211 pencils

Great art & copy ! just loved this campaign.

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