Wrigley’s: Get fresh

Advertising Agency: DDB Sydney, Australia
Executive Creative Director: Matt Eastwood
Creative Group Heads: Ant Simmons, Alex Wadelton
Art Director: Jeremy Hogg
Copywriter: Alex Stainton
Photographer: David Mandelberg
Retoucher: Dennis Monk
Art Buyer: Jen Wills
Typographers: Luca Ionescu, Jason Young, Erwin Santoso
Business Management: Hollie Doran

July 2008


Mezooo's picture
174 pencils

nothing special!!!

trying to get attention with a hot girl is done in nearly every ad...

how about freezing the water in the pool, when the girl enters it to communicate the freshness of the product??

or a frozen snorkel while someone is skin-diving...

I know... these are really bad ideas :)

rabeat's picture
58 pencils

go back to the 80s

thirty6chambers's picture
1464 pencils

these are the ads you never want to do. why was this submitted? personally, i would want to hide it so no one ever knew i was part of it.

ivan's picture

I though I'm missing something. Apparently I didn't. :(

special k's picture
special k
145 pencils

where is the idea?

Frits Harkema's picture
Frits Harkema
713 pencils

When they invented wet T Shirts, this was not what they had in mind. Where's the action?

LTFournier's picture
64 pencils


83 pencils

This campaign is running in NZ at the moment. Saw this one first and didnt get it. After seeing the others I slowly got it. Shes approaching someone who is meant to be the person taking the shot.. and he supposedly needs to 'get fresh' before she gets to him. another one is a pic of a guy and his t-shirt reads 'kiss me before i get famous'. Nothing special.

pierrelastname's picture
2869 pencils

and the idea??????? how you can uploaded???

Creative_I's picture
66 pencils

done a million times before

Guest commenter's picture
Guest commenter

Whats the name of this beautiful girl??

Guest commenter's picture
Guest commenter

Whats the name of this beautiful girl??

YC's picture

think more!

Guest's picture

poor execution

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