Wrigley's Extra: Wall

Wrigley's Extra: Wall

Helps protect your teeth.

Advertising Agency: Impact BBDO, Dubai, UAE
Creative Director / Art Director / Photographer: Yosef Khouwes
Illustrator: Byju Ravindran
Account Director: Rasha Saadawi
Account Manager: Mazen Hawa
Published: October 2007

Your rating: None Average: 7.8 (149 votes)

Comments

Nice. Simple. I'd be surprised if it hasn't been done before, but I haven't seen it.

Sorry, Pal. You don't have any taste.

instinctive traveller's picture

That's down right rude. How can you just sit there and say someone doesn't have taste? http://upthechimney.blogspot.com

well, basically you just type it and voi la! you said it.
maybe it's rude, but he might be right. the ad is awful.

http://checkthistrick.blogspot.com
*the best skate/snow/surfing videos and pictures.
*updated daily!

Mr. Fireman's picture

Respect to our coleagues is important, Isadunb.
Besides, how many awards did you win in your wide carrer?

;)

Peace, love and lots of good ads.

Mr. Fireman's picture

Well, many things have been done with chewing gum. Even with chewed chewing gum...

Check this one of my own for sugar free Trident.:

http://advertisingrescue.blogspot.com/2007/12/trident.html

Peace, love and lots of good ads.

The people here are always specting award winning stuff, but admit it, this one gets the job done.

Well done! Ignore the negative comments, sour-grapes should be minced and thrown out to the sea.

Kinda looks like the pack is pooping gum.

PINK FLOYD \m/

Another teeth in the wall?

tooth ;)

a thot, if one is eager to send work for awards... do a great one.

changezi
hey dude nice idea but i wish the designer had tried the idea of teeth made out of gum. i think it would have made the msg louder and clearer. but i reall appreciate the concept it serves the purpose

and it also would have been done before (lots and lots of times).
btw, the message here is "a wall made of gum, because a wall is the symbol of protection". can't really see how teeth made of the gum would make the message clearer (only the ad would be better creatively, but that's something completely different).

http://checkthistrick.blogspot.com
*the best skate/snow/surfing videos and pictures.
*updated daily!

now, are we going to chew the brick wall gum or not? if we are, that says..........

Charlie Pratt's picture

Pooping gum? HA.

This isn't' the world's greatest ad, but it was never meant to be. It, like WilhelmR said, "gets the job done."

Beyond that, it's all just ego.

And to the classy gentleman who thinks he knows who has and who hasn't taste...

*static*

_

http://www.charlieprattdesign.com

If this wall is supposed to make me feel protected, it ain't workin. The concept is nice I suppose, but the application is lacking. Perhaps if we built a Wrigley's Extra castle or something. That would make more sense.

MoveOn's picture

Works well for me and it's refreshingly simple for a change.

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <img>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options