Wrigley's Eclipse Mints: Get fresh
Advertising Agency: DDB Sydney, Australia
Executive Creative Director: Matt Eastwood
Creative Group Heads: Ant Simmons, Alex Wadelton
Art Director: Jeremy Hogg
Copywriter: Alex Stainton
Photographer: David Mandelberg
Retoucher: Dennis Monk
Art Buyer: Jen Wills
Typographers: Luca Ionescu, Jason Young, Erwin Santoso
Business Management: Hollie Doran
15 Comments
nothing special!!!
trying to get attention with a hot girl is done in nearly every ad...
how about freezing the water in the pool, when the girl enters it to communicate the freshness of the product??
or a frozen snorkel while someone is skin-diving...
I know... these are really bad ideas :)
go back to the 80s
these are the ads you never want to do. why was this submitted? personally, i would want to hide it so no one ever knew i was part of it.
I though I'm missing something. Apparently I didn't. :(
where is the idea?
When they invented wet T Shirts, this was not what they had in mind. Where's the action?
weak
Do you hear the rumbling? It's Bernbach sommersaulting in his grave.
Why? Why?
life's got just one figure of speech.....irony!
This campaign is running in NZ at the moment. Saw this one first and didnt get it. After seeing the others I slowly got it. Shes approaching someone who is meant to be the person taking the shot.. and he supposedly needs to 'get fresh' before she gets to him. another one is a pic of a guy and his t-shirt reads 'kiss me before i get famous'. Nothing special.
and the idea??????? how you can uploaded???
done a million times before
Whats the name of this beautiful girl??
Whats the name of this beautiful girl??
think more!
poor execution