Wrigley Gum: Mask

Wrigley Gum: Mask

A whitening mask (typically used on the face) appears in the shape of a tooth to illustrate that Extra White gives you the simplest way to clean your teeth.

Advertising Agency: Grey Worldwide, Hong Kong
Art Directors: Edmond Chan, Gloria Fung, Leslie Wong
Creative Directors: Keith Ho, Eddie Hui, Edmond Chan
Illustrator: Wendar Man
Copywriters: Wilson Ang, Eddie Hui

Your rating: None Average: 10 (1 vote)

Comments

This ain't working for me, whats the relevance of a mask here?

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It's only an ad.

prozac_republic's picture

i guess face whitening is huge in asian coutries...

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The Prozac Republic®

yep. in the phils it is.
teeth whitening is catching up too.
we generally have yellowish teeth.

chewing gum is breath fresheners or thirst quenchers, and not to whitens your teeth

I dont think the mask looks like a tooth.

another option plzz...

if this mask is supposed to look like a tooth - what about the holes in it then?

Yeah could be seen as cavities

Chris's picture

a whitening mask.?.wtf. must be a hong kong thing.

sad

It looks like a mask to me, but not very clear like a tooth... what the heck

Very similar layout to that Orbit car starter thing ad.

Really, really bad ad. Sorry.

Byte!

It took 3 Cds to come up with this inane crap. Fire the lot!
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