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Wrigley Gum: Mask

Wrigley Gum: Mask
Your rating: None Average: 6.5 (4 votes)

A whitening mask (typically used on the face) appears in the shape of a tooth to illustrate that Extra White gives you the simplest way to clean your teeth.

Advertising Agency: Grey Worldwide, Hong Kong
Art Directors: Edmond Chan
Creative Directors: Edmond Chan
Illustrator: Wendar Man
Copywriters: Eddie Hui

15 Comments

A. J. SMITH's picture 2850 pencils

This ain't working for me, whats the relevance of a mask here?

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It's only an ad.

prozac_republic's picture 198 pencils

i guess face whitening is huge in asian coutries...

добро пожаловать и наслаждается!
The Prozac Republic®

добро пожаловать и наслаждается!
The Prozac Republic®

cheleng's picture 68 pencils

yep. in the phils it is.
teeth whitening is catching up too.
we generally have yellowish teeth.

creative_assylum's picture 134 pencils

chewing gum is breath fresheners or thirst quenchers, and not to whitens your teeth

What the Hell's picture 114 pencils

I dont think the mask looks like a tooth.

Enas's picture 743 pencils

another option plzz...

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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

addyhoch10's picture 2599 pencils

if this mask is supposed to look like a tooth - what about the holes in it then?

gluebrand's picture 118 pencils

Yeah could be seen as cavities

Chris's picture 2003 pencils

a whitening mask.?.wtf. must be a hong kong thing.

creative_assylum's picture 134 pencils

sad

cp's picture 354 pencils

It looks like a mask to me, but not very clear like a tooth... what the heck

theredm's picture 252 pencils

Very similar layout to that Orbit car starter thing ad.

Byte's picture 317 pencils

Really, really bad ad. Sorry.

Byte!

buddhaofsuburbia's picture 49 pencils

It took 3 Cds to come up with this inane crap. Fire the lot!

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Need a copywriter? Call me.

LucasPS's picture 523 pencils
5

To much to explain in such a simple idea...

Todos somos ignorantes, pero no todos ignoramos lo mismo.

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