Wrigley Gum: Mask
A whitening mask (typically used on the face) appears in the shape of a tooth to illustrate that Extra White gives you the simplest way to clean your teeth.
Advertising Agency: Grey Worldwide, Hong Kong
Art Directors: Edmond Chan
Creative Directors: Edmond Chan
Illustrator: Wendar Man
Copywriters: Eddie Hui


15 Comments
This ain't working for me, whats the relevance of a mask here?
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It's only an ad.
www.aaasmith.blogspot.com
i guess face whitening is huge in asian coutries...
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The Prozac Republic®
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The Prozac Republic®
yep. in the phils it is.
teeth whitening is catching up too.
we generally have yellowish teeth.
chewing gum is breath fresheners or thirst quenchers, and not to whitens your teeth
I dont think the mask looks like a tooth.
another option plzz...
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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso
if this mask is supposed to look like a tooth - what about the holes in it then?
Yeah could be seen as cavities
a whitening mask.?.wtf. must be a hong kong thing.
sad
It looks like a mask to me, but not very clear like a tooth... what the heck
Very similar layout to that Orbit car starter thing ad.
Really, really bad ad. Sorry.
Byte!
It took 3 Cds to come up with this inane crap. Fire the lot!
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Need a copywriter? Call me.
To much to explain in such a simple idea...
Todos somos ignorantes, pero no todos ignoramos lo mismo.