Wrigley Gum: Mask

Wrigley Gum: Mask

A whitening mask (typically used on the face) appears in the shape of a tooth to illustrate that Extra White gives you the simplest way to clean your teeth.

Advertising Agency: Grey Worldwide, Hong Kong
Art Directors: Edmond Chan, Gloria Fung, Leslie Wong
Creative Directors: Keith Ho, Eddie Hui, Edmond Chan
Illustrator: Wendar Man
Copywriters: Wilson Ang, Eddie Hui

Your rating: None Average: 10 (1 vote)

Comments

Submitted by ROCK PIG on Wed, 2007-05-16 04:05.

This ain't working for me, whats the relevance of a mask here?

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It's only an ad.

prozac_republic's picture
Submitted by prozac_republic on Wed, 2007-05-16 04:10.

i guess face whitening is huge in asian coutries...

добро пожаловать и наслаждается!
The Prozac Republic®

Submitted by cheleng on Wed, 2007-05-16 04:16.

yep. in the phils it is.
teeth whitening is catching up too.
we generally have yellowish teeth.

Submitted by creative_assylum on Wed, 2007-05-16 10:40.

chewing gum is breath fresheners or thirst quenchers, and not to whitens your teeth

Submitted by What the Hell on Wed, 2007-05-16 07:06.

I dont think the mask looks like a tooth.

Submitted by Enas on Wed, 2007-05-16 07:11.

another option plzz...

Submitted by addyhoch10 on Wed, 2007-05-16 07:53.

if this mask is supposed to look like a tooth - what about the holes in it then?

Submitted by gluebrand on Thu, 2007-05-17 06:54.

Yeah could be seen as cavities

Chris's picture
Submitted by Chris on Wed, 2007-05-16 08:30.

a whitening mask.?.wtf. must be a hong kong thing.

Submitted by creative_assylum on Wed, 2007-05-16 10:22.

sad

Submitted by cp on Wed, 2007-05-16 11:03.

It looks like a mask to me, but not very clear like a tooth... what the heck

Submitted by theredm on Wed, 2007-05-16 14:41.

Very similar layout to that Orbit car starter thing ad.

Submitted by Byte on Wed, 2007-05-16 17:00.

Really, really bad ad. Sorry.

Byte!

Submitted by buddhaofsuburbia on Thu, 2007-05-17 00:38.

It took 3 Cds to come up with this inane crap. Fire the lot!
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