If everyone in Chicago washed their laundry in cold water for just one day, the energy savings could be 1.9 million kWh. Enough to power the lights for an extra-inning game at Wrigley Field lasting two months. Save loads of energy. Tide Coldwater.
Advertising Agency: Saatchi, New York, USA
Executive Creative Directors: Tony Granger, Jan Jacobs, Leo Premutico
Art Director: Mark Voehringer
Copywriter: Jake Benjamin
Designer: Kevin Li
Art Producer: Alli Taylor
CGI Animation: Saddington Baynes