Wrigley field

January 2007
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If everyone in Chicago washed their laundry in cold water for just one day, the energy savings could be 1.9 million kWh. Enough to power the lights for an extra-inning game at Wrigley Field lasting two months. Save loads of energy. Tide Coldwater.

Advertising Agency: Saatchi, New York, USA
Executive Creative Directors: Tony Granger, Jan Jacobs, Leo Premutico
Art Director: Mark Voehringer
Copywriter: Jake Benjamin
Designer: Kevin Li
Art Producer: Alli Taylor
CGI Animation: Saddington Baynes

Comments (13)

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slim's picture
1047 Activity Scores

Art directions great. Copy is solid. But let's face it, the idea is nothing more than another of those 'lets build something out of the product' ideas. So, for me, it's all a bit of a beautiful, expensive wank.

Having said that, I'm sure the big names associated with it won't hurt its chances come award season.