Wrangler: We're animals, 4

Film editor Yannis Rachid

Advertising Agency: Fred & Farid, Paris, France

Executive Creative Director: Fred & Farid

Photographer: Jeff Burton

Photographer Assistant: Rob Hamada

Agency Supervisor: Fred & Farid, Daniel Dormeyer, Dushan Karageorgevitch, Paola Bersi

Advertiser Supervisors: Giorgio Presca, Dieter Jacobfeuerborn, Alessandro Vigano, Stephano Aimone, Adam Kakembo, Yasemin Akkaya,

Art Buyer: Marie Moulin

January 2010


ww.ww's picture
15 pencils

Fred: Yo Farid, we won a grand prix for Wrangler
Farid: No shit? They must've been drunk. Actually no, we're pretty damn awesome
Fred: I agree.

1 year later

Fred: Yo Farid, new brief came in for Wrangler!
Farid: Awesome. Light up that joint and let's get cracking.

ivan's picture

The best rock was created that way too! ;)

brandingworthspreading's picture
648 pencils

jajajajajaja!!! I loved your comment!

FullyFlared's picture
2 pencils

...so were some of the greatest campaigns...but this time...bad weed, i guess

Jakarta Jack's picture
Jakarta Jack


sold's picture
3305 pencils

cannes gp 2009 was the worst ever
this work should never be awarded, not even shortlisted

Madeinmelmac's picture
116 pencils

...a second campain of the same crap?...who gives a cannes gp to tha last wranglers campain? a f*ckin monkey? this work should never be awarded...

mrckais's picture
417 pencils

yep. i wonder what would happened if you were looking for a job with this on your book, i guess you would never find a job


wert's picture
77 pencils

ww.ww comment is the best comment ever hahaha.

mpared's picture
562 pencils

and yet again even more crap ... i think their new campaign should be we are crap :-)

lucdesaulniers's picture
1145 pencils

Amen to that one.

silvi's picture
4172 pencils

I prefeer Wrangler style, than Diesel style... a thousand times!

Jakarta Jack's picture
Jakarta Jack

You're wrong. Diesel has been very innovative for many years while Wrangler has now been proven to be a one-off. And the agency a one trick pony.

loulou's picture
40 pencils

Diesel "be stupid" last week / Wrangler "stop thinking" months ago! (copy/paste) what an innovation for Diesel!

Jakarta Jack's picture
Jakarta Jack

10 years ago Wrangler still had cowboys in their ads while Diesel was turning the world into a fun society for each and everyone. Diesel keeps perfectly on track with Be Stupid. Fred & Farid are copying Diesel's strategy but make their ads cool instead of silly. Still, Diesel was first with this strategy.

loulou's picture
40 pencils

Me too!!

art.vs.commerce's picture
566 pencils


Whitefang's picture
509 pencils

it's shit, another grand prix beckons.

kripaakar's picture
522 pencils

seriously how was this able to clear.... this campaign is just killing the brand

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