Wrangler: We are animals, 6

Advertising Agency: FFL Paris, France

Executive Creative Directors:

Art Director / Copywriters: Julie Louison, Perinne Durand:

Agency Supervisors: , Daniel Dormeyer, Brani Branitcheva, Vassilios Basos, Paola Bersi

Advertiser Supervisor: Giorgio Presca, Mark Cuthbert, Gary Burnand, Carmen Claes

Art Buyers: Camille Guerrier, Charlotte Delobelle

Media Strategy and Buying: FFL Media, Pascal Crifo

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41 comments

federo's picture
federo
781 pencils

soooo NEW

AnubisibunA's picture
AnubisibunA
36 pencils

put a "tramp stamp" on her and it'll be my kind of lady... haha j/k

manga's picture
manga
111 pencils

shall we think it's really cool
or shall we find it disturbing becuase wrangler people are getting raped and murdered. that2s the feeling i get from 2 of them

Slashweasel's picture
Slashweasel
104 pencils

Jeans for necrophiliacs?

rave's picture
rave
51 pencils

.................I like the logo.....................I like only the logo......................I think the campaign looks nice only because of the logo of the brand. You guys just hide the logo with your hand and then see the campaign. One little suggestion: Pls don't send this for awards!!!!!!

dico's picture
dico
332 pencils

sorry, but i font like it.
so necro

http://dgdico.blogspot.com/

sneakyhands's picture
sneakyhands
1857 pencils

i miss buddy lee. he would never let this happen.

Crisp One's picture
Crisp One
2007 pencils

HA!

agreed

Justanotheradguy's picture
Justanotheradguy
2 pencils

It puts the lotion on its skin or it gets the hose again!

Texnartist's picture
Texnartist
223 pencils

Here lies a dead woman who was raped -

How offensive

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ivan's picture
ivan

That's all in your head! ;)

Ivan Raszl, admin of AotW

Texnartist's picture
Texnartist
223 pencils

Do you catch any drama -tv - detective - cops shows?

This is the shot you always see for the dead raped woman -

Ask 10 women what they see when they look at this image -
I wonder how many would agree.

••• Why Think When It's Easier To React •••

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Crisp One's picture
Crisp One
2007 pencils

no....her pants are still on :)

shahidali's picture
shahidali
4063 pencils

we all are dumb animals...

shahid

stafroo's picture
stafroo
32 pencils

creativity
Frank to the point of horrendous

stafroo's picture
stafroo
32 pencils

creativity

stafroo's picture
stafroo
32 pencils

creativity
Frank to the point of horrendous

jszczepaniak's picture
jszczepaniak
30 pencils

i cant comment on how "sucessful" this ad campaign would or would not be, but its awful either way. maybe wrangler is experimenting with the idea of brand connections interacting with emotions, and they figured nobody has tried to brand sorrow or queeziness, so they figured the "brand experience" would seem unique if nothing else.

wasted_freak's picture
wasted_freak
30 pencils

I think iTs eFfEctiV fOR iTs tArget aUdienCe..
bEcaUSe oF tHe saD, cReEpy, diStUrbing mOtiF..
wHich sHows tHE kiNd oF gEneRatiOn xYz iS aLL aBout..
iTs nOt reaLLy oFFenSive..

anYways.. I LoVe iT..

folavril's picture
folavril
6 pencils

americans are so impressionable and literal

Texnartist's picture
Texnartist
223 pencils

Folavril, you brits are so progressive, it's almost as if you still have a monarchy.

••• Why Think When It's Easier To React •••

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Guest's picture
Guest

Every one is taking the idea of this AD by his own perspective, What i can see here in this ad (Wrangler = A really wild hot animalized milf)

mark09's picture
mark09
90 pencils

Shame on you, David Lubars!!!

Guest's picture
Guest

Grand Prix - Shame on you mark09

Guest's picture
Guest

this sucks, is this the Cannes Grand Prix standard now? Thank god i left advertising

Guest's picture
Guest

Grand Fucking Prix for this.... this... this piece of unbelievable crap?!?!?!?!?!?!?!?!!?

WTF?!?!?

ivan's picture
ivan

Please, don't swear!

Ivan Raszl, admin of AotW

Guest's picture
Guest

She's not dead guys - the ad is just pulling a parellel from hippos where they rest half under water.

ivan's picture
ivan

Yes, of course, I was just joking with that twitter commentary. ;)

But you can't deny, the image looks exactly like a crime scene.

Ivan Raszl, admin of AotW

DJVassallo's picture
DJVassallo
243 pencils

you have to be kidding! did this really win a lion?

Guest's picture
Guest

Yeah, the jury really sucked this year. Let this be their memorial. Shit-heads.

Guest's picture
Guest

i didn't get the impression that she was dead. i got the impression that she was moving through the water like an animal. It is not a great campaign, but it's far better than LAST years print grand prix. THAT was atrocious.

DoingDreams's picture
DoingDreams
12 pencils

violence is an art...

Guest's picture
Guest

Yuk. Not much more I can add.

Guest's picture
Guest

I Think it's kinda sad and scary how many people indentify these ads als pictures of corpses.
It probably says a lot more about them and their media environment then about the pictures.
Think about it if you can spare the time.

Awsome campaign.

Guest's picture
Guest

I don't see this ads as corpses. I see it as 'we're animals and we come out at night to feast on the human flesh' as a symbol of party-goers who get alive after sunset and start hunting the opposite sex.

and it's still the most idiotic Lion I've ever seen (sorry, Ivan, but it is). not to mention gran prix.

now you explain why is it so awesome.

but you probably won't cause you didn't understand the campaign and think it's awesome just because some lousy jury said so.

DoingDreams's picture
DoingDreams
12 pencils

but should it goes that way?

-------------------
http://attitude.adforum.com/liveincannes/

Guest's picture
Guest

the crime scene/wild animal debate aside, my question is "what the hell does wrangler jeans have to do with being an animal?"

Emanresu's picture
Emanresu
2150 pencils

So is this when everyone begins to say that the death of print ads are right around the corner? This won the Grand Prix winner campaign, because "It is much bigger than just an ad campaign. It defines the entire company in just three words. The Wrangler brand had repositioned itself through instinct and emotion and these ads are part of this repositioning campaign." Riiight.

As for second place, I always liked the Sour Marbels campaign, but did it deserve a silver? Maybe it's just me, but I thought that there were better print ads.

Guest's picture
Guest

the person who murdered her was an animal

M Jacob's picture
M Jacob
17 pencils

Nice campaign idea. Too many executions, perhaps. Falls flat after a bit. Don't know why, but reminds me a little of the 80s Amco jeans campaign; Every Amco Tells a Story.

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