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We are animals, 4

Agency: 
Published/Aired: 
August 2008
Description: 

Art Director / Copywriters: Julie Louison, Perinne Durand:

Print advertisment created by FFL, France for Wrangler, within the category: Fashion.

Advertising Agency: FFL Paris, France

Executive Creative Directors:

Agency Supervisors: , Daniel Dormeyer, Brani Branitcheva, Vassilios Basos, Paola Bersi

Advertiser Supervisor: Giorgio Presca, Mark Cuthbert, Gary Burnand, Carmen Claes

Art Buyers: Camille Guerrier, Charlotte Delobelle

Media Strategy and Buying: FFL Media, Pascal Crifo

Comments (15)

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Highest Rated

mark09's picture
mark09
Activity Score 90

Shame on you, David Lubars!!!

john doe's picture
john doe
Activity Score 1571

we are roadkills

kurtberengeiger's picture
kurtberengeiger
Activity Score 7318

Correction. Armadillos.

stafroo's picture
stafroo
Activity Score 32

black mind kill themself

AnubisibunA's picture
AnubisibunA
Activity Score 36

so since she's topless and barefoot w/pants(jeans).... this means animals wear animal pants(jeans)? haha

Disco Munky's picture
Disco Munky
Activity Score 3890

These could have been sooooo good, yet they come across all crap and what-have-you.

Execution killed the idea....similar to the way video killed the radio store.

"stay low, move fast"

Doin' it for the points

rave's picture
rave
Activity Score 51

.................I like the logo.....................I like only the logo......................I think the campaign looks nice only because of the logo of the brand. You guys just hide the logo with your hand and then see the campaign. One little suggestion: Pls don't send this for awards!!!!!!

Guest's picture
Guest

i know you are surprised. i am too. Its won a grand prix. A cannes GRANDPRIX

ad_junkie's picture
ad_junkie
Activity Score 2874

awful

alvinpck's picture
alvinpck
Activity Score 1467
Jahongir's picture
Jahongir
Activity Score 44

I thing that i dont get the idea!

Goblin's picture
Goblin
Activity Score 412

I don't know but for Wrangler this is very good ad. I mean, it's jeans. target group not above 23,24....
I really can't judge because i didn't see a brief. Photography, nice.specially because these two lines on the road which lead your focus on a girl.

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kurtberengeiger's picture
kurtberengeiger
Activity Score 7318

Do you mean to say that no one above 23, 24 buys jeans or that no one older than that would buy Wranglers? ;)

Goblin's picture
Goblin
Activity Score 412

heheheh interesting question....a little bit from both :)
I hope you understand my point...
jeans ads....what else expect from them. Thanks god it isnt some old western visual :D:D:D:D:D

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folavril's picture
folavril
Activity Score 6

I was pleasantly surprised when I saw this billboard in Shoreditch in London. I thought, finally art has made it into advertising! This is so different! As a fine art photographer and creative researcher for commercials I really appreciate this. Who cares what the brief was? Who cares about all the misspelt and not at all constructive comments posted here? And what is this website anyway? They didn't even bother mentioning the photographer in the credits. It's ridiculous and very, very sad.

mark09's picture
mark09
Activity Score 90

Shame on you, David Lubars!!!

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