Wrangler: We are animals, 4

Advertising Agency: FFL Paris, France

Executive Creative Directors:

Art Director / Copywriters: Julie Louison, Perinne Durand:

Agency Supervisors: , Daniel Dormeyer, Brani Branitcheva, Vassilios Basos, Paola Bersi

Advertiser Supervisor: Giorgio Presca, Mark Cuthbert, Gary Burnand, Carmen Claes

Art Buyers: Camille Guerrier, Charlotte Delobelle

Media Strategy and Buying: FFL Media, Pascal Crifo


john doe's picture
john doe
1571 pencils

we are roadkills

kgeiger's picture
7183 pencils

Correction. Armadillos.

stafroo's picture
32 pencils

black mind kill themself

AnubisibunA's picture
36 pencils

so since she's topless and barefoot w/pants(jeans).... this means animals wear animal pants(jeans)? haha

Disco Munky's picture
Disco Munky
3900 pencils

These could have been sooooo good, yet they come across all crap and what-have-you.

Execution killed the idea....similar to the way video killed the radio store.

"stay low, move fast"

Doin' it for the points

rave's picture
51 pencils

.................I like the logo.....................I like only the logo......................I think the campaign looks nice only because of the logo of the brand. You guys just hide the logo with your hand and then see the campaign. One little suggestion: Pls don't send this for awards!!!!!!

Guest's picture

i know you are surprised. i am too. Its won a grand prix. A cannes GRANDPRIX

ad_junkie's picture
2874 pencils


alvinpck's picture
1467 pencils
Jahongir's picture
44 pencils

I thing that i dont get the idea!

Goblin's picture
409 pencils

I don't know but for Wrangler this is very good ad. I mean, it's jeans. target group not above 23,24....
I really can't judge because i didn't see a brief. Photography, nice.specially because these two lines on the road which lead your focus on a girl.

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kgeiger's picture
7183 pencils

Do you mean to say that no one above 23, 24 buys jeans or that no one older than that would buy Wranglers? ;)

Goblin's picture
409 pencils

heheheh interesting question....a little bit from both :)
I hope you understand my point...
jeans ads....what else expect from them. Thanks god it isnt some old western visual :D:D:D:D:D

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folavril's picture
6 pencils

I was pleasantly surprised when I saw this billboard in Shoreditch in London. I thought, finally art has made it into advertising! This is so different! As a fine art photographer and creative researcher for commercials I really appreciate this. Who cares what the brief was? Who cares about all the misspelt and not at all constructive comments posted here? And what is this website anyway? They didn't even bother mentioning the photographer in the credits. It's ridiculous and very, very sad.

mark09's picture
90 pencils

Shame on you, David Lubars!!!

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