Wrangler: We are animals, 2

Advertising Agency: FFL Paris, France

Executive Creative Directors:

Art Director / Copywriters: Julie Louison, Perinne Durand:

Agency Supervisors: , Daniel Dormeyer, Brani Branitcheva, Vassilios Basos, Paola Bersi

Advertiser Supervisor: Giorgio Presca, Mark Cuthbert, Gary Burnand, Carmen Claes

Art Buyers: Camille Guerrier, Charlotte Delobelle

Media Strategy and Buying: FFL Media, Pascal Crifo

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13 comments

totalcrap's picture
totalcrap
34 pencils

Photography is beautiful, albeit a tad menacing. Still, Wranglers are "dad jeans" to me. I think they were better off with their cowboy image than the scary, naked, feral forest youth motif shown here.

ming the merciless's picture
ming the merciless
190 pencils

I'm no expert but I'd say they might be trying to shake the cowboy image, wouldn't you?

If they're going for the 'cool kids vote' then something edgy like this is probably the way to go.

rave's picture
rave
51 pencils

.................I like the logo.....................I like only the logo......................I think the campaign looks nice only because of the logo of the brand. You guys just hide the logo with your hand and then see the campaign. One little suggestion: Pls don't send this for awards!!!!!!

RM's picture
RM
419 pencils

ha ha ha, yeah you're right! And even still, if they are going for a new image the logo screams cowboy dad! WTF?

tyro's picture
tyro
28 pencils

Dunno, somehow i would still wear wrangler, even if you call it 'cowboy dad'. I think they're a pretty cool brand.
I agree with an earlier comment that they may be trying to shrug off the cowboy image.
Although, there is probably an attempt to keep the 'rugged, tough, untamed' image of the brand.

the Pun-isher's picture
the Pun-isher
228 pencils

Fred and farid were a great team. Think Xbox "craddle to grave and Monster.com spoof,but this I'm not too sure about.
Anyways, who cares.
The Photography is hot and it's fashion. This apparently is the only criteria for this category.

terry127's picture
terry127
80 pencils

zombie world

stefano.it's picture
stefano.it

just great... as usual with this french team!
congrats

mark09's picture
mark09
90 pencils

Shame on you, David Lubars!!

Guest's picture
Guest

gross. disturbing. moving on.

Guest's picture
Guest

would want to see the brief on this one. trying to understand what the judges loved.

Guest's picture
Guest

true.. i still cant see the strategy on this one.... maybe they want to tap the youth or something...

Guest's picture
Guest

nice photography. horrible non-idea

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