Wrangler: We are animals, 2
Advertising Agency: FFL Paris, France
Executive Creative Directors:
Art Director / Copywriters: Julie Louison, Perinne Durand:
Agency Supervisors: , Daniel Dormeyer, Brani Branitcheva, Vassilios Basos, Paola Bersi
Advertiser Supervisor: Giorgio Presca, Mark Cuthbert, Gary Burnand, Carmen Claes
Art Buyers: Camille Guerrier, Charlotte Delobelle
Media Strategy and Buying: FFL Media, Pascal Crifo
12 Comments
Photography is beautiful, albeit a tad menacing. Still, Wranglers are "dad jeans" to me. I think they were better off with their cowboy image than the scary, naked, feral forest youth motif shown here.
I'm no expert but I'd say they might be trying to shake the cowboy image, wouldn't you?
If they're going for the 'cool kids vote' then something edgy like this is probably the way to go.
.................I like the logo.....................I like only the logo......................I think the campaign looks nice only because of the logo of the brand. You guys just hide the logo with your hand and then see the campaign. One little suggestion: Pls don't send this for awards!!!!!!
ha ha ha, yeah you're right! And even still, if they are going for a new image the logo screams cowboy dad! WTF?
Fred and farid were a great team. Think Xbox "craddle to grave and Monster.com spoof,but this I'm not too sure about.
Anyways, who cares.
The Photography is hot and it's fashion. This apparently is the only criteria for this category.
zombie world
just great... as usual with this french team!
congrats
Shame on you, David Lubars!!
gross. disturbing. moving on.
would want to see the brief on this one. trying to understand what the judges loved.
true.. i still cant see the strategy on this one.... maybe they want to tap the youth or something...
nice photography. horrible non-idea