Wrangler: We are animals, 1
Advertising Agency: FFL Paris, France
Executive Creative Directors: Fred & Farid
Art Director / Copywriters: Julie Louison, Perinne Durand:
Agency Supervisors: Fred & Farid, Daniel Dormeyer, Brani Branitcheva, Vassilios Basos, Paola Bersi
Advertiser Supervisor: Giorgio Presca, Mark Cuthbert, Gary Burnand, Carmen Claes
Art Buyers: Camille Guerrier, Charlotte Delobelle
Media Strategy and Buying: FFL Media, Pascal Crifo
Comments
Like it. New.
Content 0 Look 1. Welcome to the world of fashion
Since when did Wrangler count as "fashion"?
I mean, in my [admittedly limited] world, Carhartt is more "fashion" than Wrangler. And it hurts me to say that much.
.................I like the logo.....................I like only the logo......................I think the campaign looks nice only because of the logo of the brand. You guys just hide the logo with your hand and then see the campaign. One little suggestion: Pls don't send this for awards!!!!!!
Hey I know - why don't you post the exact same message on every ad? Brilliant.
Exactly. You would be the first to do so. How glorious.
this just received GP in Cannes 2009.
by the way: i think this is bad.
Horrible campaign! I don't wanna be animal, it doesn't motivate me at all.
It's too late. you are already, duh. Mammal=human
Then why choose a panda as your avatar? And we are animals. We share over 98% of our DNA with our closest living cousin the chimpanzee. Apart from a few religious nuts, most people know that.
kill it > next
Typography could've been more adventurous. Not the worst fashion ad I've seen.
IT's ok I guess
I WOULD LIKE TO C THOSE 2 IN THE LEFT SIDE OF THE AD HAVING SEX (DOGGY STYLE) AND NOT A BLOW JOB.
COZ THEY ARE ANIMALS.
Check these out & you can buy them too: http://www.dreamstime.com/water-images-rcollection10766-resi239750
Nice comment - what are you a pedophile - You apparently like to see people having sex while there are kids in the ad. The one woman has a child sitting in her lap. If you have kids let me know where you are so we can have the SPCA out to take them away from you.
••• Why Think When It's Easier To React •••
••• Why Think When It's Easier To React •••
You are an animal - behave like one. You are after all a product of your drives - submit.
This is crappy logic and crappy advertising
••• Why Think When It's Easier To React •••
••• Why Think When It's Easier To React •••
Gen Y are like SO tribal.
Maybe they should have combined their idea with this site? http://www.beastiality.com/
I dont know about you guys but I just love this campaign. Photography is great and its something new. Back to the basics, we need though jeans to handle our though and hard lifes in the jungle lol
i like the style of jeans like it to were it the campane is greate the show in barcelona was the best there with the bike,s bread and butter was real a animal show the 3 person on the left is real hot and nice in real life
Shame on you, David Lubars!!!!!!
Apparently this just won the Press GP at Cannes.
Excuse me while I throw up.
Crap!!! It doesn't deserve even a shortlist! This is advertising not fashion editorial. I'm really sad about the Cannes Grand Prix.
If you ever need a reason not to submit your work to Cannes, here you have it.
are u serious? this won GP at Cannes? LOL sad day indeed. Some people say, "This moved me". Well, so will a truck. A grungy looking campaign with shit in people's hair, a line stating we are animals and a logo? And what's the concept?
The wonderful, knowledgable, fair jury said The Grand Prix winner campaign, Wrangler, was also high in visual appeal and short copy. Lubars described the campaign, saying, "It gives a punch in the face." They went on to say "We wanted to see the future of print" and "The other competitors for the Grand Prix award did not go beyond the benefits of the product, so they lost out."
Really? I can't believe this won anything... it's absolutely terrible.
+++
"I love everything"
We test for steroids in things that don't truly matter, like sports.
Then shouldn't we inquire, you know, into how something as plain and uninspiring as this takes the absolute cake on overall greatness. I'm sorry, but this is so unworthy on every level that's impossible to call this judgment anything but corrupt.
Fcuk! that won the GP??? thank god i left advertising
Iran was in charge of counting the votes this year.
I want my money back for my cannes entries
The debate over it's Grand Prix winner status will continue I guess. The criteria for selection of the Grand Prix seems so different for the 2008 GP (Energizer).
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www.lbhat.com
Horrible!!!!!!!!!!!!!!!!
que esta pasando con los cannes dios mio, desde el mono del año pasado ya estan volando bajo
ESTA CAMPAÑA ES DE LO PEOR Q SE HA VISTO para un grand prix
so average.
สวยสุดๆ the best... From thailand
we are material, we are molecule, we are ghost, we are the world, we are we are. finally we are political
Anyway, the best award was history!!!
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