Wrangler: We are animals, 1

Advertising Agency: FFL Paris, France

Executive Creative Directors:

Art Director / Copywriters: Julie Louison, Perinne Durand:

Agency Supervisors: , Daniel Dormeyer, Brani Branitcheva, Vassilios Basos, Paola Bersi

Advertiser Supervisor: Giorgio Presca, Mark Cuthbert, Gary Burnand, Carmen Claes

Art Buyers: Camille Guerrier, Charlotte Delobelle

Media Strategy and Buying: FFL Media, Pascal Crifo

36 comments

federo's picture
federo
781 pencils

Like it. New.

kusseejner's picture
kusseejner
242 pencils

Content 0 Look 1. Welcome to the world of fashion

kgeiger's picture
kgeiger
7173 pencils

Since when did Wrangler count as "fashion"?
I mean, in my [admittedly limited] world, Carhartt is more "fashion" than Wrangler. And it hurts me to say that much.

rave's picture
rave
51 pencils

.................I like the logo.....................I like only the logo......................I think the campaign looks nice only because of the logo of the brand. You guys just hide the logo with your hand and then see the campaign. One little suggestion: Pls don't send this for awards!!!!!!

ming the merciless's picture
ming the merciless
190 pencils

Hey I know - why don't you post the exact same message on every ad? Brilliant.

huzyisundead's picture
huzyisundead
107 pencils

Exactly. You would be the first to do so. How glorious.

Guest's picture
Guest

this just received GP in Cannes 2009.

by the way: i think this is bad.

ahpitt's picture
ahpitt
342 pencils

Horrible campaign! I don't wanna be animal, it doesn't motivate me at all.

Guest's picture
Guest

It's too late. you are already, duh. Mammal=human

Guest's picture
Guest

Then why choose a panda as your avatar? And we are animals. We share over 98% of our DNA with our closest living cousin the chimpanzee. Apart from a few religious nuts, most people know that.

sneakyhands's picture
sneakyhands
1857 pencils

kill it > next

the Pun-isher's picture
the Pun-isher
228 pencils

Typography could've been more adventurous. Not the worst fashion ad I've seen.
IT's ok I guess

jorj's picture
jorj
638 pencils

I WOULD LIKE TO C THOSE 2 IN THE LEFT SIDE OF THE AD HAVING SEX (DOGGY STYLE) AND NOT A BLOW JOB.
COZ THEY ARE ANIMALS.

Texnartist's picture
Texnartist
225 pencils

Nice comment - what are you a pedophile - You apparently like to see people having sex while there are kids in the ad. The one woman has a child sitting in her lap. If you have kids let me know where you are so we can have the SPCA out to take them away from you.

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Texnartist's picture
Texnartist
225 pencils

You are an animal - behave like one. You are after all a product of your drives - submit.

This is crappy logic and crappy advertising

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simon.gross's picture
simon.gross
541 pencils

Gen Y are like SO tribal.

mikepants2005's picture
mikepants2005
504 pencils

Maybe they should have combined their idea with this site? http://www.beastiality.com/

jorgea's picture
jorgea
9 pencils

I dont know about you guys but I just love this campaign. Photography is great and its something new. Back to the basics, we need though jeans to handle our though and hard lifes in the jungle lol

Guest's picture
Guest

i like the style of jeans like it to were it the campane is greate the show in barcelona was the best there with the bike,s bread and butter was real a animal show the 3 person on the left is real hot and nice in real life

mark09's picture
mark09
90 pencils

Shame on you, David Lubars!!!!!!

ricklongo's picture
ricklongo
1244 pencils

Apparently this just won the Press GP at Cannes.

Excuse me while I throw up.

Guest's picture
Guest

Crap!!! It doesn't deserve even a shortlist! This is advertising not fashion editorial. I'm really sad about the Cannes Grand Prix.

Guest's picture
Guest

If you ever need a reason not to submit your work to Cannes, here you have it.

Guest's picture
Guest

are u serious? this won GP at Cannes? LOL sad day indeed. Some people say, "This moved me". Well, so will a truck. A grungy looking campaign with shit in people's hair, a line stating we are animals and a logo? And what's the concept?

Emanresu's picture
Emanresu
2150 pencils

The wonderful, knowledgable, fair jury said The Grand Prix winner campaign, Wrangler, was also high in visual appeal and short copy. Lubars described the campaign, saying, "It gives a punch in the face." They went on to say "We wanted to see the future of print" and "The other competitors for the Grand Prix award did not go beyond the benefits of the product, so they lost out."

sirvan's picture
sirvan
29870 pencils

Really? I can't believe this won anything... it's absolutely terrible.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

We test for steroids in things that don't truly matter, like sports.
Then shouldn't we inquire, you know, into how something as plain and uninspiring as this takes the absolute cake on overall greatness. I'm sorry, but this is so unworthy on every level that's impossible to call this judgment anything but corrupt.

Guest's picture
Guest

Fcuk! that won the GP??? thank god i left advertising

Guest's picture
Guest

Iran was in charge of counting the votes this year.

Guest's picture
Guest

I want my money back for my cannes entries

bhatnaturally's picture
bhatnaturally
95 pencils

The debate over it's Grand Prix winner status will continue I guess. The criteria for selection of the Grand Prix seems so different for the 2008 GP (Energizer).

Guest's picture
Guest

Horrible!!!!!!!!!!!!!!!!

Guest's picture
Guest

que esta pasando con los cannes dios mio, desde el mono del año pasado ya estan volando bajo
ESTA CAMPAÑA ES DE LO PEOR Q SE HA VISTO para un grand prix

Guest's picture
Guest

so average.

Guest's picture
Guest

สวยสุดๆ the best... From thailand

Guest's picture
Guest

we are material, we are molecule, we are ghost, we are the world, we are we are. finally we are political
Anyway, the best award was history!!!

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