Wrangler: We are animals

Advertising Agency: Fred & Farid, Paris, France
Creative Directors: Fred & Farid
Copywriters: Juliette Lavoix
Art Directors: Juliette Lavoix
Photographer: Ryan Mc Ginley

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16 comments

sirvan's picture
sirvan
29870 pencils

I still don't understand how this campaign won anything. Am I missing something? It just seems like a fashion-y photo technique, with people acting like sexy animals. What does animals have to do with anything? What does this have to do with jeans? Is this a European thing?

+++

"I love some things, and don't love some other things."

ivan's picture
ivan

I for one love this campaign. It reminds me at core we are all primates, mammals, vertebrates. This fact defines us at a very basic level. Not sure where this is going, but it's a compelling thought.

Ivan Raszl, admin of AotW

sirvan's picture
sirvan
29870 pencils

Don't get me wrong. I don't hate it. In fact, for fashion advertising, it's not bad. I agree w/ others that the models are well-handled, the lighting's good, and overall it's refreshing; especially for run-of-the-mill jeans. But it just seems like there's a bigger idea here that they're leaning towards…. which ends up not making much sense. To be precise, I really don't get the connection between "wrangler" and "animals".

Is it "bad"? No. …but I'm really struggling with the consensus that this is "brilliant".

+++

"I love some things, and don't love some other things."

misterpanda's picture
misterpanda
282 pencils

a agree with all u r saying!

ivan's picture
ivan

I agree too.

Ivan Raszl, admin of AotW

bubblestheclownfish's picture
bubblestheclownfish
615 pencils

"Wrangler - the official jean of people that run around shirtless and drink from muddy streams."

I'd like to shoot a muddy stream all over this campaign.

Sirvan - your post and tagline are ironic ;-D

sirvan's picture
sirvan
29870 pencils

Lol… my sig is actually an inside joke with someone else who posts here. Probably time to change it, though ;)

+++

"I love some things, and don't love some other things."

silvi's picture
silvi
4172 pencils

Only thing i like is models attitude

misterpanda's picture
misterpanda
282 pencils

come on guys, look out the noise in the shot!

kylestebbins's picture
kylestebbins
77 pencils

love it love it love it.

visualsurgeon's picture
visualsurgeon
86 pencils

Didn't ADs & photographer touch up that picture?

mycidea's picture
mycidea
90 pencils

This brand often use "animal man" in their ad and win. Maybe this kind of thing being a signature of this brand. their fans for it.

Bino_Rocha's picture
Bino_Rocha
32 pencils

No Wonder Levi's beats the hell out of Wrangler.

Muhammad Imran's picture
Muhammad Imran
614 pencils

When you wear jeans you can be rough like an animals, thats the whole idea for sure, simple!

mgriff21's picture
mgriff21
592 pencils

We might be animals, but this is a BAD ad ..

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

julian84's picture
julian84
102 pencils

i actually agree in the fact that there's no connection with the brand and the concept, for me wearing jeans is something more urban rather than wild or whatever connection there could be with that concept.

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