Wrangler: Stunt, 1

We are animals

Advertising Agency: Fred & Farid, Paris, France
Creative Directors / Copywriters / Art Directors: Fred Raillard, Farid Mokart
Agency's supervisor: Rasjida Bouharrak
Production company: Gorgeous London

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12 comments

Hadrons's picture
Hadrons
5743 pencils

I think this campaign & the slogan just won the Super Stupid Award.

What kind of message the agency is trying to deliver ?

What is the desired effect? - suicide jump? hurting yourself? dragging your parents to your funeral?

Indulging mass 'Lemming' jump?

If you convince your audience are animals - why not use a cage, or a leash?

Why would anyone spend money for Animal's clothes?

I have plenty more, but I think I made a case so F&F can go to the Vet. now, and get fixed.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Temple's picture
Temple
9621 pencils

This is a campaign that has been going on for some time, very polarizing. Personally I like it, although these executions add nothing new to the campaign, actually there was a guy smashing the window in the last burst if i'm not mistaken.

Hadrons's picture
Hadrons
5743 pencils

Just for idle curiosity what do you like about it?

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Temple's picture
Temple
9621 pencils

It is provocative and has insight. The tagline "we are animals" suggests going back to evolution's starting block along with Wrangler of course. The target group who would, if they could, reset the universe every day can associate with something as final as this.

Also, let's not forget we are talking about a business sector which has given us popes kissing imams or calls to explore your inner stupidity, so the criteria for judging them are different.

Hadrons's picture
Hadrons
5743 pencils

An interesting view. Thank you for sharing it with me.
As for the criteria for judging, I will raise the bar.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

thelionaspirant's picture
thelionaspirant
143 pencils

@Hadron, Although I am totally not a fan of this campaign and it was an absolutely undeserving Grand Prix winner at Cannes 2009 but the arguments put forth by you are just as stupid as the campaign.

Translating the campaign thought literally into visuals (as you suggested: why not use a cage, or a leash?) or saying things like “Why would anyone spend money for Animal's clothes?” is just downright stupid.

BTW, it’s idle and not idol. Just an idle observation.

Hadrons's picture
Hadrons
5743 pencils

Thanks for the correction.
English is my forth acquired language, still learning the ropes.

As for your comments - you obviously missed the irony and took *my* comments for suggestions.

Please rate the ad, and please try & avoid personal remarks.

This is a professional site.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

thelionaspirant's picture
thelionaspirant
143 pencils

You’re welcome.
English isn’t my first language either and we all make mistakes, so that’s cool.
If you say something like why not do this why not do that, it does seem as if you are *suggesting* something and I still can’t figure out for the life of me as to how it was an irony.
Have rated the ad and I apologise if I hurt you in any way.
All I said was that your arguments didn’t make any sense, it doesn’t imply that you are stupid.

Design Central's picture
Design Central
364 pencils

Good DOP.

vlads's picture
vlads
539 pencils

noooo this is a first idea and and weak concept.

MindDrift's picture
MindDrift
1079 pencils

I'm an animal too.

Bull's picture
Bull
48 pencils

Good one

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