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Comments (27)

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kleenex's picture
kleenex
Activity Score 48984

Did they really need to do that many ads!?!?!?!!?!?!?!?!?!

NataliaLima's picture
NataliaLima
Activity Score 1380

And they all say the same thing.

atb2005's picture
atb2005
Activity Score 13557

12 ads from this campaign posted on here so far; there are a few (or should I say a lot?) more. Are you f-ing serious?? Allegedly these are real stunts performed by real life Hollywood stunt people. Diesel's Stupid campaign can at least elicit a few giggles.

daniel_glezmilan's picture
daniel_glezmilan
Activity Score 284

Why not?

Billoughsby's picture
Billoughsby
Activity Score 5144

Reality ads. Wow. That's new.

They should have included a disclaimer stating no narcissistic anorexic 20something pseudos were harmed during the making of these ads.

That's it.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

Lol....classic

Temple's picture
Temple
Activity Score 11337

Continuation of excellent campaign. Tagline, we are animals, among the top-100 ever. One of Fred & Farid's best if not their best ever.

Prof's picture
Prof
Activity Score 1449

The line is a joke.

FF are a joke.

You really think this is any good? A non-concept fashion ad series? Just because wrangler got the most comical grand prix ever given to a brand before?

This ad is just fine for a fashion magazine. full stop. never EVER let this get to an award show.

otherwise ur just making a fool of yourself.

Quite really.

Brainsugar's picture
Brainsugar
Activity Score 1631

ahahahahahahahahahahahahahahahaha!!!! You are Fred. Or Farid. Nobody else can say what you say.

abake's picture
abake
Activity Score 1264

I love the entire campaign.
Makes me want to wear wranglers.

Reality Check's picture
Reality Check
Activity Score 2539

I've nothing against eccentricity, but outrageousness needs to be doled out in spoonfuls -- and balanced with a clear message -- in order for it to work.

morse's picture
morse
Activity Score 18006

I love the campaign too. It feels fresh and real.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Pomo's picture
Pomo
Activity Score 5

First I dint get it and I still have doubts. Do they mean that we act like animals, with all these violence?

Reality Check's picture
Reality Check
Activity Score 2539

Wrangler is for the animal IN YOU. And the stunt people are used as an expression of that communication.

Jefferson's picture
Jefferson
Activity Score 235

So animals are meant to be like this?

Reality Check's picture
Reality Check
Activity Score 2539

Wrangler is for the animal IN YOU. And the stunt people are used as an expression of that communication.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I'm not really sure what to think of this. It definitely makes you look and it does send a strong feeling - but apart from that it's communication is nil.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Really easy to criticise this campaign, but I think what stands out is that it throws you instantly into one camp or the other - there's not much middle ground between loving and loathing. It's nice to see a pair of jeans actually doing something for a change, not sitting passively on an arse, looking slick and modelly. I think it quirkily works.

talkingisfree's picture
talkingisfree
Activity Score 2712

This is an amazing campaign, wonderful photos, stunning images. Great concept totally revisited and, as someone said, is not easy to do all this.
Comgrats.

pez's picture
pez
Activity Score 1804

Can you all please explain this "amazing conceptualization"? Because I really don't get the connection between people set on fire or throwing through windows and animals. Thanks.

Reality Check's picture
Reality Check
Activity Score 2539

Wrangler is for the animal IN YOU. And the stunt people are used as an expression of that communication.

pez's picture
pez
Activity Score 1804

Ok, what you say seems to be obvious... The tag line is "we are animals" and the people in the pictures are stunts. I have to say that photography is amazing and we all know that. BUT, everybody is saying that this is an amazing conceptualization, and I really can't find the connection between someone being painted with a spry or someone falling from a window... And I really want to understand it... so please... can anybody tell me what's the amazing conceptualization in these executions?... I'll be satisfied if someone say "nothing to understand, just enjoy it"... because that's what I think all these ads are about.... but I'm getting lost with all these messages about "amazing conceptualization"... so, for the last time... can anybody please explain the connection between these ads and animals?.... Thanks a lot.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

animalistic behaviour, borderline dangerous, these are active pants, things you 'do shit in', not sit in. That kinda thinking. Don't think it's a revolutionary conceptualisation, just someone fluking a suggestion along the lines of 'you know what, let's take the asses out of jeans and put the assholes back'.

Wouldn't try and read philosophy into the stitching.

pez's picture
pez
Activity Score 1804

Ok, that's the first interesting answer I've got. I really like when someone says something about ads and not clichés like "Amazing, great conceptualization, good job, etc." because it's cool to say. Thanks CuriousPencil.

dalf22's picture
dalf22
Activity Score 10

so.. you have to wait till the last posted art of this campaign to explain it!!!??

RG's picture
RG
Activity Score 184

No animals were harmed during the making of this campaign.

RG

tytpol's picture
tytpol
Activity Score 777

Love it!

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