Wrangler: Stunt, 13

We are animals

Advertising Agency: Fred & Farid, Paris, France
Creative Director: Frederic Raillard
Photographer: Cass Berd

March 2011


kleenex's picture
40654 pencils

Did they really need to do that many ads!?!?!?!!?!?!?!?!?!

NataliaLima's picture
1380 pencils

And they all say the same thing.

atb2005's picture
13561 pencils

12 ads from this campaign posted on here so far; there are a few (or should I say a lot?) more. Are you f-ing serious?? Allegedly these are real stunts performed by real life Hollywood stunt people. Diesel's Stupid campaign can at least elicit a few giggles.

daniel_glezmilan's picture
283 pencils

Why not?

Billoughsby's picture
5144 pencils

Reality ads. Wow. That's new.

They should have included a disclaimer stating no narcissistic anorexic 20something pseudos were harmed during the making of these ads.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Ron Burgundy's picture
Ron Burgundy
1634 pencils


Temple's picture
11319 pencils

Continuation of excellent campaign. Tagline, we are animals, among the top-100 ever. One of Fred & Farid's best if not their best ever.

Prof's picture
1449 pencils

The line is a joke.

FF are a joke.

You really think this is any good? A non-concept fashion ad series? Just because wrangler got the most comical grand prix ever given to a brand before?

This ad is just fine for a fashion magazine. full stop. never EVER let this get to an award show.

otherwise ur just making a fool of yourself.

Quite really.

Brainsugar's picture
1624 pencils

ahahahahahahahahahahahahahahahaha!!!! You are Fred. Or Farid. Nobody else can say what you say.

abake's picture
1264 pencils

I love the entire campaign.
Makes me want to wear wranglers.

Reality Check's picture
Reality Check
2339 pencils

I've nothing against eccentricity, but outrageousness needs to be doled out in spoonfuls -- and balanced with a clear message -- in order for it to work.

morse's picture
17002 pencils

I love the campaign too. It feels fresh and real.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Pomo's picture
5 pencils

First I dint get it and I still have doubts. Do they mean that we act like animals, with all these violence?

Reality Check's picture
Reality Check
2339 pencils

Wrangler is for the animal IN YOU. And the stunt people are used as an expression of that communication.

Jefferson's picture
230 pencils

So animals are meant to be like this?

Reality Check's picture
Reality Check
2339 pencils

Wrangler is for the animal IN YOU. And the stunt people are used as an expression of that communication.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

I'm not really sure what to think of this. It definitely makes you look and it does send a strong feeling - but apart from that it's communication is nil.

CuriousPencil's picture
4225 pencils

Really easy to criticise this campaign, but I think what stands out is that it throws you instantly into one camp or the other - there's not much middle ground between loving and loathing. It's nice to see a pair of jeans actually doing something for a change, not sitting passively on an arse, looking slick and modelly. I think it quirkily works.

talkingisfree's picture
2710 pencils

This is an amazing campaign, wonderful photos, stunning images. Great concept totally revisited and, as someone said, is not easy to do all this.

pez's picture
1802 pencils

Can you all please explain this "amazing conceptualization"? Because I really don't get the connection between people set on fire or throwing through windows and animals. Thanks.

Reality Check's picture
Reality Check
2339 pencils

Wrangler is for the animal IN YOU. And the stunt people are used as an expression of that communication.

pez's picture
1802 pencils

Ok, what you say seems to be obvious... The tag line is "we are animals" and the people in the pictures are stunts. I have to say that photography is amazing and we all know that. BUT, everybody is saying that this is an amazing conceptualization, and I really can't find the connection between someone being painted with a spry or someone falling from a window... And I really want to understand it... so please... can anybody tell me what's the amazing conceptualization in these executions?... I'll be satisfied if someone say "nothing to understand, just enjoy it"... because that's what I think all these ads are about.... but I'm getting lost with all these messages about "amazing conceptualization"... so, for the last time... can anybody please explain the connection between these ads and animals?.... Thanks a lot.

CuriousPencil's picture
4225 pencils

animalistic behaviour, borderline dangerous, these are active pants, things you 'do shit in', not sit in. That kinda thinking. Don't think it's a revolutionary conceptualisation, just someone fluking a suggestion along the lines of 'you know what, let's take the asses out of jeans and put the assholes back'.

Wouldn't try and read philosophy into the stitching.

pez's picture
1802 pencils

Ok, that's the first interesting answer I've got. I really like when someone says something about ads and not clichés like "Amazing, great conceptualization, good job, etc." because it's cool to say. Thanks CuriousPencil.

dalf22's picture
10 pencils

so.. you have to wait till the last posted art of this campaign to explain it!!!??

RG's picture
184 pencils

No animals were harmed during the making of this campaign.


tytpol's picture
777 pencils

Love it!

Log in or register to post comments