Wrangler: Stunt, 13

Wrangler
We are animals

Advertising Agency: Fred & Farid, Paris, France
Creative Director: Frederic Raillard
Photographer: Cass Berd

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27 comments

15790 pencils

kleenexMonday, March 14, 2011 - 13:22

Did they really need to do that many ads!?!?!?!!?!?!?!?!?!

1380 pencils

NataliaLimaMonday, March 14, 2011 - 13:59

And they all say the same thing.

13639 pencils

atb2005Monday, March 14, 2011 - 17:08

12 ads from this campaign posted on here so far; there are a few (or should I say a lot?) more. Are you f-ing serious?? Allegedly these are real stunts performed by real life Hollywood stunt people. Diesel's Stupid campaign can at least elicit a few giggles.

282 pencils

daniel_glezmilanMonday, March 14, 2011 - 13:40

Why not?

www.danielglezmilan.blogspot.com

5103 pencils

BilloughsbyMonday, March 14, 2011 - 13:49

Reality ads. Wow. That's new.

They should have included a disclaimer stating no narcissistic anorexic 20something pseudos were harmed during the making of these ads.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

1666 pencils

Ron BurgundyMonday, March 14, 2011 - 15:07

Lol....classic

9453 pencils

TempleMonday, March 14, 2011 - 15:29

Continuation of excellent campaign. Tagline, we are animals, among the top-100 ever. One of Fred & Farid's best if not their best ever.

1495 pencils

ProfTuesday, March 15, 2011 - 07:44

The line is a joke.

FF are a joke.

You really think this is any good? A non-concept fashion ad series? Just because wrangler got the most comical grand prix ever given to a brand before?

This ad is just fine for a fashion magazine. full stop. never EVER let this get to an award show.

otherwise ur just making a fool of yourself.

Quite really.

1569 pencils

BrainsugarTuesday, March 15, 2011 - 11:24

ahahahahahahahahahahahahahahahaha!!!! You are Fred. Or Farid. Nobody else can say what you say.

1164 pencils

abakeMonday, March 14, 2011 - 16:06

I love the entire campaign.
Makes me want to wear wranglers.

1746 pencils

Reality CheckMonday, March 14, 2011 - 16:50

I've nothing against eccentricity, but outrageousness needs to be doled out in spoonfuls -- and balanced with a clear message -- in order for it to work.

11495 pencils

morseMonday, March 14, 2011 - 17:04

I love the campaign too. It feels fresh and real.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

5 pencils

PomoMonday, March 14, 2011 - 17:06

First I dint get it and I still have doubts. Do they mean that we act like animals, with all these violence?

1746 pencils

Reality CheckTuesday, March 15, 2011 - 05:44

Wrangler is for the animal IN YOU. And the stunt people are used as an expression of that communication.

173 pencils

JeffersonTuesday, March 15, 2011 - 02:00

So animals are meant to be like this?

1746 pencils

Reality CheckTuesday, March 15, 2011 - 05:45

Wrangler is for the animal IN YOU. And the stunt people are used as an expression of that communication.

6926 pencils

Jaap GrollemanFriday, March 18, 2011 - 15:33

I'm not really sure what to think of this. It definitely makes you look and it does send a strong feeling - but apart from that it's communication is nil.

http://jackmancer.com/
http://twitter.com/jackmancer/

4317 pencils

CuriousPencilTuesday, March 15, 2011 - 04:43

Really easy to criticise this campaign, but I think what stands out is that it throws you instantly into one camp or the other - there's not much middle ground between loving and loathing. It's nice to see a pair of jeans actually doing something for a change, not sitting passively on an arse, looking slick and modelly. I think it quirkily works.

2095 pencils

talkingisfreeTuesday, March 15, 2011 - 05:34

This is an amazing campaign, wonderful photos, stunning images. Great concept totally revisited and, as someone said, is not easy to do all this.
Comgrats.

1698 pencils

pezTuesday, March 15, 2011 - 09:00

Can you all please explain this "amazing conceptualization"? Because I really don't get the connection between people set on fire or throwing through windows and animals. Thanks.

1746 pencils

Reality CheckTuesday, March 15, 2011 - 10:30

Wrangler is for the animal IN YOU. And the stunt people are used as an expression of that communication.

1698 pencils

pezTuesday, March 15, 2011 - 16:22

Ok, what you say seems to be obvious... The tag line is "we are animals" and the people in the pictures are stunts. I have to say that photography is amazing and we all know that. BUT, everybody is saying that this is an amazing conceptualization, and I really can't find the connection between someone being painted with a spry or someone falling from a window... And I really want to understand it... so please... can anybody tell me what's the amazing conceptualization in these executions?... I'll be satisfied if someone say "nothing to understand, just enjoy it"... because that's what I think all these ads are about.... but I'm getting lost with all these messages about "amazing conceptualization"... so, for the last time... can anybody please explain the connection between these ads and animals?.... Thanks a lot.

4317 pencils

CuriousPencilTuesday, March 15, 2011 - 18:50

animalistic behaviour, borderline dangerous, these are active pants, things you 'do shit in', not sit in. That kinda thinking. Don't think it's a revolutionary conceptualisation, just someone fluking a suggestion along the lines of 'you know what, let's take the asses out of jeans and put the assholes back'.

Wouldn't try and read philosophy into the stitching.

1698 pencils

pezWednesday, March 16, 2011 - 05:09

Ok, that's the first interesting answer I've got. I really like when someone says something about ads and not clichés like "Amazing, great conceptualization, good job, etc." because it's cool to say. Thanks CuriousPencil.

12 pencils

dalf22Wednesday, March 16, 2011 - 11:45

so.. you have to wait till the last posted art of this campaign to explain it!!!??

186 pencils

RGThursday, March 17, 2011 - 07:55

No animals were harmed during the making of this campaign.

768 pencils

tytpolFriday, March 18, 2011 - 12:05

Love it!

www.tytpol.com

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