Wrangler: Stunt, 11

We are animals

Advertising Agency: Fred & Farid, Paris, France
Creative Director: Frederic Raillard
Photographer: Cass Berd

March 2011


reasonwhy's picture
147 pencils

Do you know something about respect ?

This ad with actual context in Tunisia, Egypt, etc, proves you probably don't ...

abake's picture
1264 pencils

What d you mean?
There's wars and killing every day in every part of the world... so we shouldn't make ads with explosions and flames? Is that it? I mean, I would find a campaign around people sitting on the roofs of their flooded houses in poor taste right now, but this is a campaign about stunts... what's there to object about that?
I probably don't know anything about respect either then...

abake's picture
1264 pencils

Great campaign, I really like it!

mr.x's picture
996 pencils

This campaign is bad, because no one seems to get it, including me... someone explain....

Pedestrian's picture
492 pencils

Well you see, Mr. X., the campaign is about us being animals. So naturally, you set some people on fire and have them crash through office windows. Because that's what animals do.

mr.x's picture
996 pencils

I did not know animals behaved like that, thank you.

Reality Check's picture
Reality Check
2467 pencils

Wrangler is for the animal IN YOU. And the stunt people are used as an expression of that communication.

Pedestrian's picture
492 pencils

Yeah. But I don't really see the stunt people being an expression of that. For instance, if you show a person biting into a bloody steak. Ripping the meat apart. That might say "We are animals." Or a pack of kids running in a herd, dust kicked up everywhere. Hell....maybe it could even be hang-gliding.

But setting a person on fire doesn't really say "For the animal IN YOU", because animals don't set each other on fire...or anything else shown in these ads. Not that you're defending these guys. I know you're not. But even when you try to apply logic to it (and I appreciate your effort), it still falls short of any kind of message. Stuff like this might have (loosely) worked with Diesel's "Be stupid" campaign. But not for We are Animals.

Brainsugar's picture
1624 pencils

By the way, a man on fire will do the same.... except the firemen, but this is their job to face the fire.

Reality Check's picture
Reality Check
2467 pencils

Lacks any fire whatsoever.

Boxey's picture
8881 pencils

All style. No substance.

AdBuzzer's picture
1168 pencils

eye-catchy but rather empty inside

Analytic's picture
3 pencils

I don't get the connection between the jeans and the stunts. What message are they trying to communicate? This seems like the classical campaign designed by creatives but that doesn't help build a brand, nor sell product.

shahidali's picture
4069 pencils

Resembles last campaign on 'Global warming' from diesel. Both r stupid.


JeffP's picture
810 pencils

WTF, the first and only thing that comes to my mind looking at this.

James Michael's picture
James Michael
4 pencils

I think the art direction is beautiful, but the ads seem gratuitous and irrelevant. I'm all for originality, and don't believe that an ad has to be high concept in order to be good, but I really don't see how this is effective marketing. In terms of awards, maybe they'll get awarded for being different, and if they do, it would be nice to know the reason behind the judges' decision. Can anyone tell me why they think this is effective marketing?

everartz's picture
7609 pencils

well i dont see "we are animals" anywhere.. what i see is a prick from the 21 century doing some stupid stunt that nobody would relate to animals doings! it only proves that human sucks so does this campaign PERIOD

| Everartz |

Manishi's picture
10 pencils

Well its only stunts...nothing else...

Andil's picture
102 pencils

As a few of the comments above, I don't really get it. "We are animals"? - Fine, but the people on fire makes little sense in regards to that.

towned's picture
10 pencils

I agree, animals should be set on fire.


aquaburger's picture
14 pencils

Seems like the art director wanted to do something exciting but they couldn't find a headline to go along with it.

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